Tubi integrates with DV360

Tubi has made its exchange inventory available through Google's Display & Video 360 platform, according to an announcement released on March 3, 2025. This expansion offers advertisers new opportunities to reach Tubi's growing audience through a major advertising management tool.

The integration comes as the Fox Corporation-owned free streaming service continues to demonstrate significant growth, reaching 97 million monthly active users as of January 6, 2025, compared to 80 million users reported in May 2024. According to company data, users streamed over 10 billion hours of content throughout 2024.

The March 3, 2025 announcement from Display & Video 360 states: "Users now have access to Tubi's exchange inventory in Display & Video 360. Exchange-level enablement at the partner level of Display & Video 360 will be required for advertisers to access this data."

Tubi employs a real-time bidding platform for advertisers that delivers video ads across various platforms, a technological approach that aligns with the new Display & Video 360 integration.

Tubi's content catalog has expanded substantially since its founding in 2014. The service now offers more than 275,000 movies and TV episodes from over 250 content partners, according to company data. This extensive library is accessible through more than 25 digital platforms in the United States.

The platform describes itself as "the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories." As a subsidiary of Fox Corporation since April 2020, Tubi operates as part of the Tubi Media Group, a division that oversees the company's digital businesses.

Tubi's business model is built entirely on advertising revenue, with the company emphasizing: "We'll never ask for your credit card, ever. It's free forever. For really."

Since its acquisition by Fox Corporation for $440 million on April 20, 2020, Tubi has pursued international growth in several markets. The service officially launched in Australia and New Zealand on September 1, 2019, and expanded to Mexico in January 2020 through a partnership with TV Azteca.

In August 2022, Tubi launched in Costa Rica, Ecuador, El Salvador, Guatemala, and Panama. Most recently, the service entered the United Kingdom market in July 2024, marking its first European territory.

The company had previously pulled out of European Union countries due to GDPR regulations taking effect on May 25, 2018. According to Tubi's website, they "hope to relaunch in the EU in the future" and are "working on compliance [with GDPR] and is planning to relaunch in European countries soon."

Tubi has secured several significant sports broadcasting agreements in early 2025. On February 19, 2025, Tubi acquired rights to stream 50% of Premier League matches in Mexico and Central America starting from Matchday 26 of the 2024-25 season.

On February 3, 2025, CONCACAF revealed that Tubi had acquired the rights to broadcast the CONCACAF Champions Cup in Mexico. Earlier, on December 18, 2024, Tubi announced it would begin showing home games of the León and Pachuca clubs and their female counterparts for free in Mexico, Guatemala, El Salvador, Costa Rica, Panama, and Ecuador during the Liga MX and Liga MX Femenil Torneo Clausura 2025.

For North American viewers, Tubi streamed Fox's coverage of Super Bowl LIX for free on February 9, 2025, along with its own unique pregame show.

Tubi has expanded beyond licensed content to develop original programming. Recent additions include "The Z-Suite," a workplace comedy that premiered on February 6, 2025. The platform has also announced "RoboForce: The Animated Series," a family animated science fiction action series scheduled to debut in April 2025.

The service has acquired continuation rights for shows like "Boarders," with Tubi co-producing the second season of the teen drama. Season 2 has been ordered with 6 episodes, though the release date has not yet been announced.

Tubi's original content output has been substantial, with dozens of original films, documentaries, and series produced since 2021. The platform's content strategy leverages Fox Corporation's resources while maintaining its identity as a free streaming service.

In December 2022, Tubi signed a content deal with South Korean entertainment company CJ ENM, licensing various South Korean films and TV series. In January 2023, Tubi signed a content deal with Warner Bros. Discovery for 11 new FAST channels and on-demand content. This was followed by another agreement in December 2023 to bring nine new FAST channels along with DC Comics shows and movies.

Tubi was founded by Farhad Massoudi and Thomas Ahn Hicks in San Francisco, launching on April 1, 2014, as a free service under the name Tubi TV. In July 2023, Anjali Sud was appointed as the new CEO of Tubi following Massoudi's departure.

On February 10, 2025, Fox Corporation announced it had acquired the podcast and media company Red Seat Ventures. While Red Seat Ventures will operate as an independent company, it has been placed under Tubi's parent company, Tubi Media Group.

The streaming service currently generates an estimated $700 million in annual revenue as of 2023, representing significant growth since its acquisition by Fox Corporation. In February 2025, Tubi aired Super Bowl LIX, marking a major broadcast event for the platform.

Tubi's platform works on over 30 devices, providing wide accessibility for users. The service's technical architecture includes personalized recommendations, with the company stating: "Create an account to build your own watchlist, save your watch progress, and get better recommendations."

For users seeking content discovery options, Tubi offers features like: "Swipe your way to discovering new content" and "Not sure what to watch? Tap the dice icon in the corner to do the Tubi Shuffle and get a randomized pick!"

The platform organizes content into various sections including Live TV, Movies, Series, Tubi Originals, Tubi Comic Con(tent), Tubi Español, and International Entertainment. Their Live TV offering includes "news, weather, sports, & entertainment" with "way fewer ads than cable," according to company materials.

As traditional cable television continues to decline, Tubi has established itself as a significant player in the free ad-supported television (FAST) landscape. The service competes with other FAST platforms including Pluto TV, Amazon's Freevee, and Roku Channel.

With 97 million monthly active users reported in January 2025, Tubi has demonstrated substantial growth in a competitive streaming market. The platform maintains a high user rating, with an average of 4.5 out of 5 stars from 2,691 ratings on the Microsoft Store as of early 2025.

One user review from August 19, 2024, notes: "It is a breath of fresh air. Plus if you make an account it saves your progress on shows. very nice."

Timeline of key Tubi developments

• April 1, 2014: Tubi founded by Farhad Massoudi and Thomas Ahn Hicks in San Francisco
• May 25, 2018: Tubi becomes inaccessible throughout the European Union due to GDPR
• September 1, 2019: Tubi launches in Australia and New Zealand
• January 2020: Tubi announces expansion to Mexico in partnership with TV Azteca
• March 17, 2020: Fox Corporation announces agreement to acquire Tubi for $440 million
• April 20, 2020: Fox Corporation completes acquisition of Tubi
• 2021: Tubi begins producing original programming
• December 2022: Tubi signs content deal with South Korean entertainment company CJ ENM
• January 2023: Tubi signs content deal with Warner Bros. Discovery for 11 new FAST channels
• July 2023: Anjali Sud appointed as new CEO of Tubi
• December 2023: Tubi signs new content deal with Warner Bros Discovery for nine new FAST channels
• July 2024: Tubi launches in the United Kingdom
• December 18, 2024: Tubi announces it will broadcast León and Pachuca home games for Liga MX
• January 6, 2025: Tubi reports reaching 97 million monthly active users and 10 billion hours streamed in 2024
• February 3, 2025: Tubi acquires rights to broadcast CONCACAF Champions Cup in Mexico
• February 9, 2025: Tubi streams Super Bowl LIX
• February 10, 2025: Fox Corporation acquires Red Seat Ventures, placing it under Tubi Media Group
• February 19, 2025: Tubi acquires rights to stream 50% of Premier League matches in Mexico and Central America
• March 3, 2025: Display & Video 360 announces Tubi exchange inventory integration