Display Google Antitrust Case: Parties disagree on remedy proceedings schedule DOJ, state plaintiffs and Google submit competing proposals for remedy phase timeline in ongoing antitrust lawsuit.
Video TF1 PUB expands programmatic advertising with Magnite French broadcaster TF1 PUB teams up with Magnite to enhance streaming ad monetization.
Video Featured Viant COO warns: The Trade Desk's TV OS may create CTV advertising monopoly Chris Vanderhook of Viant cautions against The Trade Desk's reported TV OS development, citing potential market dominance concerns.
Video Google's TAG disrupts over 13,000 coordinated influence operations in Q3 2024 TAG's Q3 2024 bulletin reveals surge in Russian and Chinese influence campaigns, with increased focus on geopolitical narratives.
Video YouTube expands First Position ad targeting to all content in DV360 Google broadens availability of First Position ads on YouTube, allowing advertisers to reach target audiences across all content types.
Display Google eases restrictions on Beer advertising in Poland Google allows beer-related ads in Poland from October 1, 2024. Certification required. Other alcohol ads still banned.
Video Featured Google unveils ABCDs detector to automate YouTube ad assessment New AI-powered tool helps marketers evaluate video ads against YouTube's creative best practices framework.
Video Digital advertising spend in Australia hits $15.6 Billion, growing 9.7% Australian internet advertising market sees substantial growth, with video and search formats leading the surge in financial year 2024.
Display Featured Google prepares to defend Ad Tech practices as DOJ trial begins Google argues its ad tech tools benefit advertisers and publishers as the high-stakes antitrust trial with the DOJ gets underway.
Display Featured UK competition watchdog challenges Google's ad tech dominance UK watchdog challenges Google's ad tech dominance, citing potential abuse of market position in digital advertising.
Video Fubo unveils The Triple Play: a new interactive CTV ad format Fubo introduces an innovative CTV ad format, 'The Triple Play', enhancing advertiser engagement on its streaming platform.
Video Featured Google to phase out YouTube Video Action campaigns in favor of Demand Gen Google announces transition from Video Action Campaigns to Demand Gen line items, set to complete by early 2025.
Display Featured Google expands Demand Gen campaigns to DV360 Google introduces Demand Gen campaigns to Display & Video 360, offering expanded reach and multi-format storytelling.
Video Featured YouTube enhances Promotion Tools with new website visits goal YouTube Studio now offers a website visits goal for promotions, aiding creators in driving traffic to their external sites.
Data Magnite enhances Control Center with Audience Targeting and Premium Ad Tools Magnite introduces new features in Control Center to help publishers improve audience strategies and monetization.
Display Zeta Global raises Q3 2024 guidance, expects 35% revenue growth AI-Powered Marketing Cloud firm Zeta Global announces increased Q3 2024 guidance, projecting revenue of $255 million and 35% growth.
Video Featured LG's Screensaver Ads boost Brand Awareness 2.5x in study New research reveals LG Smart TV idle screen ads significantly increase brand recall and consideration across demographics.
Data HUMAN and Opera Ads join forces to combat CTV Ad Fraud HUMAN Security integrates pre-bid detection into Opera Ads, enhancing CTV advertising security and integrity at scale.
Video Featured Google's Video Action campaigns to merge with Demand Gen Google announces major upgrade for Video Action Campaigns, merging with Demand Gen to offer expanded reach and features.
Video Featured German Court rules on GDPR compliance for dashcam recordings Administrative Court decision outlines data protection requirements for filming public roads, impacting dashcam users.
Display Digital Element unveils innovative IP address segmentation tool for Australia New Alternate Area Database enhances geographical insights for businesses using IP geolocation technology.
Video Microsoft expands CTV Ad lengths, boosting options for advertisers Microsoft Advertising now supports 45 and 75-second video ads on Connected TV, enhancing creative flexibility.
Video DIRECTV and Disney clash Millions of DIRECTV customers lose access to Disney channels as negotiations break down, impacting sports fans.
Video Featured Google's video indexing update poses challenges for independent publishers Google's new video indexing guidelines create hurdles for non-YouTube content, impacting independent publishers' discoverability.
Display Google's 2021 Canadian Ad Strategy revealed in antitrust case document Court exhibit exposes Google's plans to navigate digital advertising changes in Canada amid privacy concerns.
