Video LG Ad Solutions expands to Australia with Sydney-based director appointment Smart TV advertising technology arrives in Australia as company targets growing CTV market expansion.
Video Paramount Australia partners with Magnite for programmatic streaming ads Premium streaming inventory becomes programmatically accessible for the first time across Australia's Paramount+ platform.
Display Industry leaders clash over curation benefits Leaders debate curation's real impact amid rising demand for premium inventory and transparency concerns.
Video Nielsen expands CTV tracking to UK Ad Intel platform Nielsen adds Connected TV measurement capabilities to its advertising intelligence product for UK market analysis.
Data European Commission releases implementation guidance for political advertising rules European Commission publishes draft guidance for implementing Regulation 2024/900 on political advertising transparency, with new obligations starting autumn 2025.
Video YouTube and 4S behaviors redefine marketing strategies Industry leaders reveal how streaming, scrolling, searching and shopping reshape consumer journeys for marketers.
Video Disney and ITV launch content exchange across streaming platforms Disney+ and ITVX begin trading content libraries in landmark partnership starting July 16, marking new approach to streaming collaboration.
Video Digital advertising leaders converge for IAB Europe's H1 2025 insights Industry experts gather in London to address programmatic trends, with outcomes-driven campaigns leading market shift.
Video YouTube closes trending page after a decade of operation Platform shifts focus to category-specific charts as viewing patterns change significantly since 2015 launch.
Video Google clarifies YouTube monetization policies amid creator confusion Platform addresses misconceptions about July 15 policy update affecting content creators.
Video Utiq partners with Visoon for privacy-first TV advertising expansion Utiq partners with Visoon for enhanced cross-screen targeting across connected TV and HbbTV platforms.
Video HBO Max returns after two-year Max experiment ends Warner Bros. Discovery officially restores original streaming service name as platform refocuses on premium content strategy.
Video Marketers struggle to adapt social creative for connected TV campaigns New survey finds 72% reuse existing assets while only 25% develop tailored content for cross-platform video advertising.
Display Google launches Discord community for advertising developers Google's Ads Developer Relations team establishes dedicated Discord server for API developers and advertisers seeking technical support.
Video Smart TV ads show 73% growth in helping holiday shoppers make decisions Connected TV viewers increasingly find television advertising useful for holiday purchases as home screen ads grow 105% year-over-year
Video MetaBroadcast wins three-year TAM Ireland contract for programme data harmonisation TAM Ireland selects MetaBroadcast and Nielsen's Gracenote to deliver enhanced audience measurement through advanced ID mapping solution across Irish television market.
Video YouTube launches new recovery tool for hacked creator accounts YouTube unveils guided assistant tool for hacked channels, currently English-only but expanding to all creators.
Video MNTN partners with ZoomInfo to bring B2B advertising to connected TV Partnership enables B2B brands to launch streaming TV campaigns with AI-powered precision targeting reaching business decision-makers.
Video What's the future of Xbox? Gaming giant's direction remains uncertain following workforce cuts and strategic shifts toward multiplatform publishing.
Display Featured Google launches major AdMob mediation updates with new bidding partners AdMob mediation platform receives significant feature expansion including new bidding partnerships and optimization tools.
Video YouTube users complain about forced auto-translation Users report titles and descriptions automatically translated without consent, sparking debate over viewer control versus accessibility.
Video YouTube improves detection systems for unoriginal content YouTube strengthens monetization policies with enhanced identification of mass-produced and repetitious content starting July 15.
Video Netflix launches advanced targeting suite for EMEA programmatic advertising Netflix debuts sophisticated targeting tools in EMEA July 1, including mood targeting, postal code precision, and 100+ interest segments.
Video ODMedia launches FAST channels on Titan OS expanding Netherlands reach ODMedia expands streaming presence with MojiTV and Comedy Station debut on connected television platform.
Video Netflix narrows ad-free price gap across Europe to boost ad revenue Netflix systematically reduces price differences between ad-supported and premium tiers across European markets to accelerate advertising revenue growth.
