Video Google introduces performance forecast for Video Action Campaigns in Reach Planner Forecasting for Video Action Campaigns (VAC) enables advertisers to plan for Conversions, Views, Reach, and Impressions based metrics.
Video FuboTV adds SpringServe platform to its ad serving stack Magnite this month announced that FuboTV, a leading sports-first live TV streaming platform, added SpringServe platform to its ad serving stack.
Video The free alternative to YouTube Mockup Tool The YouTube Mockup Tool enabled advertisers and agencies to upload videos and see how the ads will look like when they appear on YouTube.
Display Google updates policies leading to advertiser and partner account suspensions in DV360 Google clarifies when DV360's partner and advertiser accounts can be suspended because of ad policies.
Video Google to require verification for political ads in South Africa South Africa Election Ads are ads that feature a national political party, current elected officeholder or candidate for the National Assembly, the National Council of Provinces, President, or Deputy President.
Video Google recommends publishers to adopt the new app-ads.txt for CTV inventory Google advised publishers to set up the app-ads.txt file for all relevant CTV app stores.
Display Magnite launches a self-service Deal Discovery In Magnite Deal Discovery buyers can curate open market inventory and request PMP deals.
Video Audiences spent nearly 30% of their TV time watching OTT video content Streaming accounted for nearly 30% of total time spent on TV in March.
Video Netflix to consider offering a low price plan with ads Netflix may offer a lower-priced plan with ads as subscription option.
Video Fifa launches an ad-funded OTT platform FIFA+ is available for free in English, French, German, Portuguese, and Spanish.
Video DoubleVerify earns MRC accreditation for YouTube video viewability Accreditation was granted for 3rd party calculation and reporting of YouTube video viewable impressions and related viewability metrics, based on DoubleVerify's integration with Google Ads Data Hub (ADH), in desktop, mobile web, and mobile in-application environments.
Video DV360 to introduce TrueView dimensions and metrics in instant reporting Instant reporting enables advertisers to see data immediately.
Video Google to introduce YouTube co-viewing metrics in Google Ads and DV360 In a study with Nielsen, Google found that 26% of the time, multiple 18+ viewers are watching YouTube together on the TV screen, compared to 22% on linear TV.
Video YouTube CTV and YouTube TV to be available in Nielsen Total Ad Ratings (TAR) in the U.S. YouTube TV is a streaming television service, only available in the US, that offers live TV, on demand video and cloud-based DVR from more than 85 television networks. YouTube CTV is YouTube on Connected TVs.
Video IMDb TV changes name to Amazon Freevee and expands to Germany The rebrand to Amazon Freevee will happen on April 27.
Display The IAB Digital AdOps Conference Sydney 2022 now available on YouTube The Sydney Digital Ad Ops was held on April 7.
Video CTV devices: Roku’s market share is falling in North America Roku and Samsung make up 67.4% of the North America's CTV market.
Video TV advertising spend up 36.87% YoY in Q1 2022 CBS, NBC, ABC, Fox News, and CNN are the top networks in terms of ad impressions.
Video Xandr launches an Inventory Library on its DSP with curated deals With the Inventory Library, advertisers have access to curated deals from hundreds of publishers across multiple sell-side platforms (SSPs).
Video Glewed TV taps Yahoo as preferred SSP for connected TV and display ads Glewed TV delivers free, ad-supported access to over 20,000 hours of premium on-demand content.
Video VIZIO launches overlay ads in Connected TV Jump Ads are overlay ads showing at the conclusion of linear TV programs, directing viewers into a supporting app on VIZIO’s operating system.
Video IAB Tech Lab updates ad format guidelines to include Digital Video and CTV The CTV and Digital Video ad guidelines include Creative file submission; Mezzanine file; Ready-to-serve files; and Nonlinear and companion ads.
Video How to find the Google Premier Partners List Google this year launched a Google Premier Partners List, which means partners among the top 3% of Google Partners in their country.
Display Google forbids ads exploiting, dismissing, or condoning the war After Yandex, Google was the main provider of display and search ads in Russia.
