Video Innovid enables self-service creation of interactive CTV ads for Live Streaming Events Innovid (NYSE: CTV) this week announced the self-service availability of its CTV Composer authoring tool. This enables brands and publishers to create interactive CTV experiences for live streaming events in-house and at scale.
Search Google updates Political Content policy for Mexico Elections Google's Political Content Policy will be updated in March 2024 to include specific regulations for Mexico Election Ads.
Video YouTube Quiz tests readiness for YouTube Partner Program (YPP) YouTube this week launched a quiz to help creators assess their eligibility and readiness for the YouTube Partner Program (YPP).
Video Valentine's Day on Google TV Google TV is offering a curated selection of movies and shows for Valentine's Day, including staff picks, classic romances, and a new movie pre-screening.
Video YouTube releases Open-Source Scripts to help partners and creators to Manage Content YouTube this week announced the launch of a new GitHub organization, YouTubeLabs, offering open-source scripts to partners and creators. These scripts aim to automate common tasks and simplify content management on YouTube.
Video ESPN, FOX, and Warner Bros. Discovery to launch Joint Streaming Sports Service in the U.S. ESPN, FOX, and Warner Bros. Discovery this week have agreed to create a joint venture to launch a new streaming sports service in the U.S.
Video FreeWheel launches Beeswax Inventory Desk to Streamline TV Ad Buying FreeWheel this week announced the launch of the Beeswax Inventory Desk, a service designed to simplify and improve access to premium video ad inventory for buyers and sellers.
Data AdMob Report Revamp: Hourly Data, CSV Exports, and Custom Comparisons AdMob is introducing several enhancements to its reporting suite, designed to provide publishers with more granular data, flexible comparison options, and expanded export capabilities.
Social Meta launches Engaged-View to help advertisers drive more video insights and performance Meta this week introduced a new attribution setting called Engaged-view to help advertisers measure conversions that occur within 24 hours of a video ad being played for at least 10 seconds (or 97% of its length if shorter).
Audio Featured YouTube Music and Premium Surpass 100 Million Subscribers YouTube Music and Premium have reached a significant milestone, surpassing 100 million subscribers as of January 2024, according to a recent announcement by Lyor Cohen, Global Head of Music at YouTube.
Display Gen Z values the ad-supported internet nearly twice as much as Boomers A new study by the Interactive Advertising Bureau (IAB) found that Gen Z values the ad-supported internet nearly twice as much as Boomers.
Video Alphabet reports Strong Quarter, but Ad Revenue falls short of expectations However, ad revenue, which accounts for the majority of Alphabet's revenue, came in at $65.52 billion, slightly below analysts' expectations of $65.94 billion.
Display Google to launch Technical Ad Delivery on AdMob for traffic without consent Google AdMob today announced it will introduce Technical Ad Delivery in Q1 2024.
Video Featured Amazon launches Prime Video Ads Amazon launched Prime Video ads this month in the U.S., followed by the U.K., Canada, Germany, and Austria in February 2024.
Display Display & Video 360 API receives update, enhances programmability and targeting capabilities Google yesterday announced an update to the Display & Video 360 API, introducing new features and enhancements that aim to streamline programmatic workflows and expand targeting options for advertisers.
Video Fubo invests in Bare Knuckle Fighting Championship, the world’s fastest-growing combat sports Fubo today announced a minority investment in Bare Knuckle Fighting Championship (BKFC), the world’s fastest-growing combat sports. The investment was revealed today and includes Fubo Co-founder and CEO David Gandler joining BKFC’s board of directors.
Video Tabletop Role-Playing Games are a booming trend on YouTube According to Google, there were over 300M views of videos related to the topic of tabletop roleplaying games in 2023.
Data Nielsen to continue measuring FOX Networks across Broadcast, Cable and Streaming Nielsen and Fox yesterday announced a multi-year renewal agreement. This agreement expands Nielsen's involvement with FOX, ensuring that the company will continue to measure all FOX properties across broadcast, cable, and free streaming.
Data Comscore and Nexstar partner on Cross-Platform Audience Measurement Under the terms of the agreement, Comscore will provide Nexstar with measurement metrics across Nexstar’s local TV, broadcast, network, and digital businesses.
Display Google Ads to suspend buying on apps using multicall tactics Google Ads this week announced it will suspend buying on apps that use multicall tactics to evade its detection systems. This change started yesterday.
Video Perion integrates Vidazoo video monetization platform with Amazon Publisher Services Perion today announced that it has integrated its Vidazoo video monetization platform with Amazon Publisher Services (APS).
Display StackAdapt and OpenX partner to power Political Advertising OpenX and StackAdapt this week announced a partnership to help political advertisers reach their target audiences programmatically across CTV, mobile, web, and display.
Video Disney+ available on Apple Vision Pro Disney+ and Apple Vision Pro have announced a partnership that will bring an unprecedented level of immersion and storytelling innovation to Disney+ subscribers.
Video Proximic by Comscore releases 2024 State of Programmatic Report The report reveals that advertisers are turning to programmatic advertising in 2024 with 62% expected to increase year-over-year investment.
Video Half of CTV users wish all TV Ads had an option to buy the advertised product A new study from LG Ad Solutions found that most CTV users are ready for a more integrated shopping experience on their TVs.
