Video Featured Fubo sues Disney, Fox, Warner Bros. Discovery over Antitrust concerns, citing Sports Streaming Cartel FuboTV, a sports-first live TV streaming platform, has filed an antitrust lawsuit against The Walt Disney Company, FOX Corp., Warner Bros. Discovery, Inc. and their affiliates.
Video OpenRTB Specification introduces Provisional Attributes to streamline innovation The Programmatic Supply Chain Working Group (PSCWG) yesterday announced the introduction of Provisional Attributes within the OpenRTB Specification, aiming to streamline the adoption of new features and attributes within the programmatic ecosystem.
Video Featured Nielsen data crowns YouTube #1 streaming service in US for 12 months Nielsen confirmed YouTube as the leading streaming platform in the United States for watch time, holding the position for a full year.
Video Featured Walmart to acquire VIZIO in $2.3 billion deal to expand advertising reach Walmart and VIZIO today announced a definitive agreement for Walmart to acquire VIZIO for $11.50 per share in cash, valuing the company at approximately $2.3 billion.
Display Apple iPhone reigns supreme in mobile device market share Pixalate today released its Q4 2023 Mobile Device Global Market Share Report, analyzing mobile device usage across key regions. The report reveals Apple iPhone's continued dominance in most areas, but also highlights regional differences.
Video Streaming surges in Poland as Traditional TV holds steady Polish viewers are increasingly turning to streaming services, with streaming viewership jumping 8% in January 2024 compared to December 2023, according to the latest Nielsen Gauge™ report.
Video Streaming services see slight dip in viewing share in Mexico Streaming services accounted for 22.8% of total TV viewing time in Mexico in January 2024, according to the latest Nielsen IBOPE Gauge™ report. This represents a slight decrease of 1.2 share points from December 2023.
Video Featured Majority of Influencers caught hiding ads, risking action from EU authorities A recent investigation by the European Commission and national consumer protection authorities revealed a widespread failure by influencers to disclose paid content.
Data Nexxen enhances TV Intelligence Solution with Streaming Viewership Data Nexxen this week announced today an expansion of its TV Intelligence solution with aggregated and scaled viewership data from leading streaming platforms like Netflix, Hulu, and Disney Plus.
Video Pixalate releases Q4 2023 Global Connected TV (CTV) Seller Trust Index Pixalate this week unveiled its Q4 2023 Connected TV (CTV) Seller Trust Indexes (STIs), ranking the quality and integrity of programmatic sellers across Roku, Amazon Fire TV, and Samsung Smart TV.
Search Featured When to use Search, Demand Gen, and Performance Max campaigns in Google Ads Search, Demand Gen, and Performance Max are right now the prominent campaigns in Google Ads platform. Know when to use each one.
Video Featured Amazon makes Vertical Video Ads available for Sponsored Brands Campaigns Advertisers using Amazon's Sponsored Brands can now leverage the power of vertical video to promote their brands and products, Amazon this week announced.
Display Programmatic advertising poised for growth in 2024 amidst data privacy shakeup, new report finds The programmatic advertising industry is expected to see significant growth in 2024, with a majority of advertisers planning to increase their investment, according to a new report from Proximic by Comscore.
Video The Trade Desk reports strong Q4 and FY 2023, expects continued growth in 2024 The Trade Desk today announced the financial results for its fourth quarter and fiscal year ended December 31, 2023. The company exceeded expectations, achieving 23% year-over-year revenue growth and solidifying its position in the dynamic advertising industry.
Video YouTube Creators Update: Deep Dive into the Latest Features This week's YouTube Creators Update brings exciting news for creators seeking improved workflows, engagement opportunities, and monetization tools. Let's explore each update in detail.
Video DISH Media partners with PubMatic to expand Programmatic Demand for SLING TV PubMatic and DISH Media, the advertising arm of DISH Network, announced a partnership to increase programmatic demand for SLING TV, DISH's live TV streaming service.
Video OpenAI unveils Sora: a Text-to-Video AI model that generates realistic scenes Sora doesn't simply create still images; it can produce high-definition videos up to 60 seconds long, complete with complex camera movements, detailed settings, and multiple characters expressing emotions.
Display AppLovin revenue soars in 2023 AppLovin capped off a successful 2023 with strong financial results and a positive outlook for the future. The company's shareholder letter, released yesterday, highlighted revenue growth of 17% year-over-year to $3.3 billion.
Retail Walmart eyes Vizio in potential $2 Billion deal, boosting advertising power Walmart is reportedly in talks to acquire smart TV manufacturer Vizio for more than $2 billion, according to a Wall Street Journal report. This move could significantly bolster Walmart's advertising ambitions and grant it control of a sizable chunk of the U.S. television market.
Video YouTube rolls out new features for creators, including free Channel memberships gifting YouTube today announced a number of new features designed to make it easier for creators to create and share content, and to connect with their audiences.
Video Freevee Advertisers gain transparency with New Content Genre and Rating Reporting Advertisers can now access downloadable reports detailing the Content Genre and Content Rating where their ad impressions were delivered.
Video X's Amplify Pre-roll offers Monetization Options for Video Creators X's Amplify Pre-roll is a program enabling verified X video publishers to monetize their content through pre-roll ads.
Video UK TV Public Broadcasters unite to launch a streaming app in Q2 A new free streaming service called Freely, backed by major UK broadcasters BBC, ITV, Channel 4, and Channel 5, is set to launch in the second quarter of 2024.
Video Featured YouTube Masthead Ads: A crash course on CPM and CPH Buying Methods Masthead YouTube ads are a premium advertising format offering prominent placement on the YouTube homepage. Essentially, the video ad takes the top spot, displayed across all devices for a specific timeframe.
Data Nielsen Expands YouTube CTV Ads Measurement to 11 Countries Nielsen this week announced a new partnership with Google to expand its Connected TV (CTV) measurement of YouTube ads to 11 new markets.
