Video CTV shifts force media strategy pivot as 9 in 10 homes connect TVs FAST platforms gain significant ground amid subscription fatigue and economic concerns, new data shows.
Display Digital ad revenue hits $259B with unexpected mid-tier growth Major advertising categories show double-digit increases as mid-sized companies outpace tech giants.
Video Netflix set to double ad revenue in 2025 after major tech rollout Netflix's proprietary ad platform launch signals aggressive move into $240B global video advertising market as streaming wars intensify.
Video Insider tips for creating viral YouTube Shorts revealed YouTube's comprehensive guide details strategic approaches as platform expands Shorts' maximum length to three minutes.
Video Comscore secures MRC accreditation for demographic TV metrics Milestone strengthens company's position in the evolving TV measurement landscape.
Video YouTube Studio Platform designed to assist creators throughout their journey with analytics, optimization, and creative tools.
Video Mastering YouTube advertising with the ABCD framework YouTube has released a comprehensive playbook for building effective creative advertising, targeting global marketers seeking to optimize video content in an evolving digital landscape.
Video Disney expands biddable ad technology across streaming platforms Disney introduces new programmatic advertising capabilities for live content.
Video Samsung ads and Magnite expand partnership Collaboration aims to enhance audience addressability through advanced data management technologies.
Video Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising New technology provides precise data across linear, connected, and addressable TV, helping advertisers measure impact across fragmented viewing environments.
Video DAZN completes Foxtel acquisition, creating global sports streaming powerhouse The strategic AU$3.4 billion deal marks DAZN's largest acquisition to date as it expands its global sports entertainment platform into the Australian market.
Display Google to remove bid multipliers from DV360 in May 2025 Google's decision to deprecate the bid multiplier feature signals a continued push toward automated bidding solutions.
Video YouTube details 10 diverse revenue streams for creator monetization Creator economy reaches new heights as platform celebrates 20 years with comprehensive earning options.
Data Chrome's transition to Manifest V3 forces uBlock Origin removal Google's extension framework change impacts popular ad blocker and raises privacy concerns.
Social YouTube changes how Shorts views are counted from March 31 YouTube improves analytics for short-form content creators with measurement update.
Video Content teams merge at ad tech publications to enhance industry coverage Digital media publications combine editorial strengths to better address evolving needs of publishers and programmatic ecosystem.
Video The Wheel of Time's third season now streaming on Prime Video High fantasy adaptation adds Emmy-winning actress to expanding cast lineup.
Video Google to leverage IP addresses for CTV advertising How new policy changes will impact household targeting across connected TV platforms.
Video Prime Video launches AI-aided dubbing Amazon's new technology aims to make more global content available to viewers across language boundaries.
AI The Trade Desk's Kokai platform faces challenges amid executive departure How AI integration and platform transitions are reshaping digital advertising technology landscape.
DOOH Google's new requirements for Connected TV and Digital out-of-home inventory Publishers have until May 1, 2025 to comply with enhanced standards for CTV and DOOH ad monetization.
Video YouTube Premium Lite launches in US YouTube introduces a budget-friendly tier for viewers who want ad-free content without music features.
Video Magnite dominates CTV market with 99% supply coverage Independent analysis shows advertising company leads competitors by 24% margin.
Video Equativ and Titan OS partner to enhance CTV advertising with retail media data Advanced targeting capabilities aim to reach 30 million European households.
Data Viant acquires Lockr to enhance first-party data capabilities Acquisition aims to streamline first-party data integration for publishers amid identity challenges.
