Video Featured DoubleVerify, NBCUniversal partner for Program-Level Streaming Measurement DoubleVerify (DV) and NBCUniversal are expanding their partnership to deliver an industry-first solution: program-level measurement for streaming video across OTT and CTV.
Mixed Reality Featured AdInMo adds audio and rewarded video formats to its InGamePlay SDK AdInMo this week has added audio and rewarded video formats to its InGamePlay SDK, allowing game publishers to diversify their ad inventory and reach players in different contexts.
Display Featured Google releases Android Mobile Ads SDK Version 23.0.0 Google yesterday unveiled version 23.0.0 of its Android Google Mobile Ads SDK, bolstering the platform with performance enhancements, updated requirements, and developer-friendly features.
Video Mediaocean and Magnite partner to streamline streaming TV advertising Mediaocean and Magnite this week announced a partnership. The collaboration will bring automation and efficiency to Mediaocean's Prisma platform users when buying connected TV (CTV) and online video (OLV) inventory.
Video Featured DV360 expands measurement options for Instant Reserve Masthead Deals Google's DV360 DSP this month added functionality that provides advertisers with more in-depth insights for their Instant Reserve YouTube Masthead campaigns.
Video Featured Microsoft Advertising expands CTV reach with Netflix partnership Microsoft Advertising this week announced a significant expansion of its Connected TV (CTV) advertising capabilities with the inclusion of Netflix as a publisher.
Video Featured Google expands YouTube Create app to more countries The YouTube Create app is a mobile application designed to give creators the tools they need to take their videos to the next level. The app includes editing tools, effects, filters, and transitions, all in an intuitive and easy-to-use interface.
Data Amazon expands AMC capabilities with Sponsored TV signals This update grants advertisers in-depth insights into their Sponsored TV campaigns, empowering them to optimize their streaming TV advertising strategies.
Video Apple Sports Apple Sports is now available for download on the App Store in the United States, United Kingdom, and Canada.
Video Featured YouTube Efficient Reach Line Items to Automatically Include In-Feed and Shorts Ads Soon, these line items will default to include in-feed and YouTube Shorts ads, offering advertisers expanded reach opportunities. Users retain the option to exclude these formats if desired.
Video Pixalate Report: 869 Connected TV Apps Delisted in Q4 2023 The report highlights a concerning trend: 869 connected TV (CTV) apps were removed from popular app stores in Q4 2023, including top apps like FOX NOW: Watch TV & Sports and Newsmax for TV.
Data Comscore and TEGNA partner for comprehensive Audience Measurement Through this collaboration, Comscore will equip TEGNA with essential metrics across its local TV, affiliate network, and digital platforms.
Video Australian online advertising expenditure reaches $14.7 Billion in 2023 Online advertising expenditure in Australia totaled $14.7 billion for the 2023 calendar year, marking a growth rate of 3.7% year-on-year. This is according to the IAB Australia Online Advertising Expenditure Report (OAER), prepared by PwC Australia.
Video IRIS.TV launches Contextual CTV Deal Library IRIS.TV announced the launch of its new contextual CTV (Connected TV) deal library. This library offers advertisers a collection of curated, video-level contextual Private Marketplaces (PMPs).
Video Innovid announces granular ad performance measurement across DSPs and SSPs Innovid (NYSE: CTV) this week announced a new capability within its analytics suite. Innovid now offers publisher-level outcomes analysis for campaigns running through demand-side platforms (DSPs) and supply-side platforms (SSPs).
Video CTV poised for Surge as market embraces programmatic buying The study, titled "CTV, Targeting, and Sustainability - Europe 2023-2024," reveals key trends shaping the European digital media landscape, with a focus on CTV, targeting strategies, and sustainability efforts.
Video Vevo partners with PubMatic to expand programmatic buying for Music Videos on CTV PubMatic this week announced a partnership with Vevo, the world's largest music video network, to expand programmatic buying across its global Connected TV (CTV) network.
Social Pinterest makes Its streaming debut with "Deliciously Entertaining" Pinterest, the popular visual inspiration platform, is venturing into the world of streaming with its first-ever original show, Deliciously Entertaining.
Search Google Ads offers Brand Controls and Conversion Boosts for Performance Max Campaigns Google Ads this month has released updated information addressing two key concerns regarding Performance Max campaigns: brand safety and the benefits of upgrading existing campaigns.
Search Performance Max Campaigns: Targeting New Customers for Business Growth Google Ads has clarified the ability of Performance Max campaigns to acquire new customers, addressing concerns that they solely focus on remarketing.
Video Performance Max Campaigns: Video Integration Boosts Conversions Google Ads this month has emphasized the importance of video in Performance Max campaigns, citing a 12% average conversion uplift for advertisers who include at least one video.
Search Managing Branded Queries and AI-Generated Assets in Performance Max Campaigns Google Ads has released information regarding two frequently asked questions about Performance Max campaigns: controlling branded queries and ownership of AI-generated assets.
Search Google's Performance Max gets a Gemini Boost Google Ads yesterday announced the integration of its advanced AI model, Gemini, into Performance Max campaigns. This move aims to simplify creative asset creation, enhance their quality, and ultimately drive better campaign performance for advertisers.
Video Featured ProSiebenSat.1 and RTL join forces in Adtech, challenging US tech giants German media giants ProSiebenSat.1 and RTL Deutschland are joining forces in the advertising technology (adtech) space, aiming to create a robust European alternative to dominant US players.
Video Google introduces top earning content by format in YouTube Analytics YouTube has updated its YouTube Analytics revenue to include a new feature that shows creators their top-earning videos by format. This includes Shorts, VOD (video on demand), and live streams.
