Video Featured Prime Video unveils summer lineup with documentaries, comedies, and action films Amazon Prime Video this week announced its upcoming summer movie slate, featuring 11 original films across various genres.
Video Amazon advertising soars 24% in Q1 2024 Amazon today reported a strong first quarter of 2024, with its advertising business demonstrating impressive growth. Advertising revenue jumped 24% year-over-year to $11.82 billion.
Video Featured Google unveils DV360 updates at NewFront 2024 These updates focus on helping marketers and agencies navigate the evolving landscape of streaming television and leverage the power of Google AI for more effective advertising campaigns.
Display New study: less disruptive ads improve user experience and brand perception The research, conducted in Brazil, highlights the importance of user experience and reader receptivity to advertising.
Search Featured Pichai discusses AI Strategy and Search Innovation on Q1 earnings call A core focus of the discussion revolved around Google's approach to artificial intelligence (AI) and its integration into Search.
Video Featured Understanding YouTube's reused content policy A recent update to these policies on April 2024 clarifies the meaning of "repetitious and reused content," impacting how creators approach content creation and marketing strategies on YouTube.
Video DoubleVerify earns MRC Accreditation for CTV Viewability DoubleVerify (DV) this week received the Media Rating Council (MRC) accreditation for Video Viewable Impressions and related viewability metrics within the Connected TV (CTV) environment.
Video Featured Google offers a blueprint for brand success with YouTube Shorts Ads Google this week launched a comprehensive new guide tailored to YouTube Shorts. The move highlights the burgeoning popularity of YouTube's answer to TikTok, which boasts 2 billion monthly logged-in users and 70 billion daily views.
Video Featured Amazon launches a Shoppable Channel on Prime Video and Freevee Amazon this week launched a new Amazon Live FAST (free ad-supported streaming television) channel on Prime Video and Freevee.
Display Featured Google introduces AI-powered image tools in Demand Gen campaigns These tools enable advertisers to quickly generate high-quality, unique images tailored to their brand's message, simplifying the creation of visually compelling ads for YouTube, Discover, Gmail, and YouTube Shorts.
Video IAB Tech Lab unveils VAST CTV addendum draft, promotes cross-version compatibility for Advanced TV This draft addendum aims to bring essential features from VAST 4.x to older versions (VAST 2 and 3), providing backward compatibility that could revolutionize measurement and delivery in Connected TV (CTV) environments.
Video Featured DV360 to launch publisher eligibility checks for CTV creatives Google's Display & Video 360 platform this month introducing new publisher eligibility checks, significantly enhancing the creative management process for connected TV (CTV) advertising.
Video Featured Roblox partners with PubMatic for Programmatic Video Advertising PubMatic this week forged a partnership with global platform Roblox (NYSE: RBLX). The goal of this alliance is to introduce programmatic video ads to Roblox, offering brands a new way to reach the platform's audience.
Video Featured YouTube streamlines Product Tagging for Creators, boosting efficiency YouTube today announced is rolling out a major update to its product tagging functionality within YouTube Shopping, making the process faster and more convenient for creators.
Retail YouTube unveils Shopping Collections: empowering creators to curate their own virtual storefronts Shopping Collections enables creators to handpick and organize selections of their favorite products - from their own merchandise lines or other brands - crafting a unique and personalized digital storefront for their viewers.
Retail Featured YouTube streamlines Affiliate Marketing with Enhanced Affiliate Hub YouTube is empowering creators enrolled in its US-based affiliate program with a revamped Affiliate Hub, accessible directly within the YouTube app.
Video YouTube expands Creator Merchandise options with Fourthwall integration YouTube today added Fourthwall as a supported platform. This integration grants creators the ability to choose Fourthwall when setting up or connecting their store directly from YouTube Studio.
Video Featured LinkedIn debuts CTV Ads for B2B Marketers, Now Targeting US and Canada LinkedIn this week announced it is rolling out new ad solutions: LinkedIn CTV Ads (including LinkedIn Premiere with NBCUniversal). LinkedIn CTV Ads empower marketers to reach decision-makers across Connected TV for maximum impact.
Data Featured Google Analytics introduces new linking recommendation for DV360 advertisers GA4 will now proactively suggest linking unlinked DV360 advertisers to their corresponding Google Analytics accounts.
Video Featured YouTube new features for live streamers: Analytics and HDR Streaming This week on Creator Insider, YouTube announced 3 new features for live streamers: live stream reaction analytics, impressions by new and returning viewers, and the ability to live stream in HDR.
Video Featured Facebook rolls out updated Video Player, prioritizes short-form content The update, meant to capitalize on the popularity of TikTok-style content, will initially arrive for users in the US and Canada before a global rollout later this year.
Retail Featured PubMatic partners with Instacart to enhance CTV advertising with Retail Data PubMatic today announced a partnership with Instacart to integrate Instacart's first-party retail data into PubMatic's programmatic advertising solution, Convert.
Video Gracenote simplifies U.S. FAST channel launch with expanded program Nielsen's content data business unit, Gracenote, today announced the U.S. expansion of its FAST Program, designed to ease the launch process for new free ad-supported streaming TV (FAST) channels.
Video Featured IAB NewFronts 2024 promises major announcements in Ad-Supported Streaming The Interactive Advertising Bureau (IAB) today announced details for the 2024 IAB NewFronts, revealing innovative changes that highlight the burgeoning world of streaming and video advertising.
Display Google introduces new mobile app inventory and fees in DV360 Google today announced a significant update to DV360, expanding mobile app inventory access and introducing associated fees. This change will provide advertisers with greater control and access to quality app inventory.
