Retail Featured Amazon DSP enables advertisers to use different currencies Amazon DSP last month introduced a new feature allowing advertisers to select their preferred transaction currency during the advertiser creation stage.
Video Featured 2024 upcoming Netflix Games These additions aim to cater to a wide range of player preferences, with titles based on popular Netflix shows, narrative adventures, classic card games, and more.
Display DV360 announces update to Structured Data Files (SDF) and introduces new QA format Google Display & Video 360 last week announced the general availability of Structured Data Files (SDF) version 7.1 (v7.1) and the open beta launch of a new QA format for SDFs.
Display Featured The Trade Desk's top 100 publishers list: A boon for advertisers or a power grab? The Trade Desk, a leading demand-side platform (DSP) in the digital advertising space, sent ripples through the industry this month, with the release of its Top 100 Publishers list.
Video Featured Understanding Engaged-View Conversions for YouTube Video Ads Engaged-view conversions is a metric used to measure the effectiveness of YouTube video ad campaigns within Google Analytics (GA4). How this metric differs from traditional click-based conversions? What are the benefits and limitations?
Video New option for advertisers: QR Codes in non-skippable YouTube Ads on CTV Google this week announced a new feature for advertisers using Display & Video 360's Instant Reserve function. This feature allows the inclusion of QR code call-to-action (CTA) overlays within non-skippable YouTube ads displayed on connected TV (CTV) devices.
Video Featured Longer non-skippable ads coming to YouTube Select and YouTube TV Google this week announced the introduction of 30- and 60-second non-skippable ads on YouTube Select and YouTube TV.
Video Featured YouTube enhances transparency in Yellow Icon appeals with timestamp feedback YouTube today announced that it is rolling out timestamp feedback for yellow icon appeals submitted via the Self-Certification process.
Search Google Ads Editorial Policy: Updated for Clarity Google yesterday updated its Google Ads Editorial Policy. This update focused on improving the clarity and readability of the policy document, with no changes made to the actual enforcement scope.
Data Featured Google Marketing Live: AI Revolutionizes Ad Creation, Shopping Experiences, and Audience Targeting Google today hosted its annual Google Marketing Live event, showcasing the latest advancements in advertising technology powered by Artificial Intelligence (AI).
Video Featured Amazon Upfront 2024: Focus on reaching Prime Video's massive audience Upfronts are industry gatherings where media companies present their upcoming programming and advertising opportunities to potential advertisers. This year's Amazon Upfront focused on Prime Video, Amazon's subscription streaming service.
Video Disney Upfront 2024: a showcase of content and global reach The Walt Disney Company this month hosted its annual Upfront event in New York City. This event serves as a platform for Disney to present its upcoming programming slate and advertising opportunities to media buyers and advertisers.
Video Nexxen reports first-quarter 2024 earnings: Revenue Up, Net Loss Narrows Nexxen International Ltd. (NEXN), a global advertising technology company specializing in video and Connected TV (CTV) advertising, today released its financial results for the first quarter ended on March 31, 2024.
Display Featured APS (Amazon Publisher Services) unveils new tools for Addressability and Ad Performance These solutions focus on providing publishers with greater control over their ad inventory, improved measurement capabilities, and access to a wider range of ad buyers.
Video Thailand's advertising market shows growth despite off-target digital spend Nielsen last week released data showing a 4% increase in advertising spending in Thailand for the period January-April 2024 compared to the same period in 2023.
Video Independent agencies drive programmatic CTV growth: FreeWheel Report FreeWheel last week released a report titled The State of Programmatic Independent Demand. The report examines the growth of programmatic advertising within the Connected TV (CTV) market, particularly among independent agencies.
Video Featured New sports streaming service Venu Sports announced Pete Distad, CEO of the forthcoming sports streaming service jointly owned by ESPN, Fox Corporation, and Warner Bros. Discovery, this week unveiled the official brand name and logo for the platform: Venu Sports.
Search Featured Google Ads introduces new security feature This feature allows account administrators to request users to switch from personal email addresses (e.g., john.doe@gmail.com) to business email addresses (e.g., john.doe@example.com) for managing Google Ads accounts.
Video Featured Netflix unveils Content Powerhouse and new Ad Tech Options While reaffirming its commitment to high-quality entertainment, Netflix announced a slew of new shows and movies alongside significant developments in its ad offerings.
Video Featured Netflix opens its ad inventory to The Trade Desk, Google DV360 & Magnite According to Netflix, this summer will see the platform join the programmatic advertising space. The Trade Desk, Google's Display & Video 360, and Magnite will join Microsoft as their main programmatic partners.
Video Featured Get creative with Remixes and Auto-Captions: new features on YouTube YouTube today introduced some exciting new features on YouTube Shorts that will take your viewing and content creation experience to the next level. Here's a breakdown of what's new.
Video Featured Amazon ups the ante in Streaming TV Ads with Interactive and Shoppable Formats Traditionally, QR codes interrupting the viewing flow have been a clunky way to connect viewers with advertised products. Amazon's new ad formats eliminate this issue by integrating seamlessly within Prime Video.
Display Overwolf acquires NitroPay: A consolidation in Gaming Ad Tech Overwolf this week announced the acquisition of NitroPay, a prominent gaming ad tech company. This move signifies a significant consolidation within the gaming advertising space and has implications for marketers looking to reach this lucrative audience.
Video Featured Samsung unveils AI-Powered TVs Samsung Electronics this month announced the launch of its next-generation Neo QLED TVs equipped with the company's most powerful processor to date, the 8K NQ8 AI Gen3. This new processor leverages artificial intelligence (AI) and machine learning to personalize the viewing experience for users.
Display Featured DV360: new disclosure requirements for political ads with synthetic content According to Google, viewers should have the information necessary to make informed decisions when encountering election ads that leverage synthetic content.
