Video Google unveils Updates to DV360 for enhanced advertising Google announces significant changes to Display & Video 360, including new reporting features and privacy measures for select US states.
Video Featured Fubo to stream NBCUniversal's extensive coverage of 2024 Paris Olympics Fubo subscribers gain access to NBCU's multi-platform coverage of the Paris Olympics, including live events and primetime shows.
Search Google strengthens political ad transparency with synthetic content disclosure Starting July 2024, Google requires political ads to disclose the use of synthetic content to enhance viewer awareness.
Video FuboTV expands reach on Comcast platforms FuboTV now offers more Live TV Streaming Options for Xfinity Internet Customers.
Social Pinterest unveils a new feature to Share Boards as engaging videos on social media Pinterest launched a new feature allowing users to share their curated boards as engaging videos on social media platforms like Instagram and TikTok.
Video Featured Google Ads introduces Cross-Media Reach measurement Google yesterday launched a new tool in Google Ads called Cross-Media Reach Measurement that helps advertisers understand how many people saw their video ads and how often across YouTube and traditional TV (in some regions).
Video Featured Disney+ gears up for Ads in Latin America Disney's Audience Graph, Clean Room Tech, and BridgeID Debut in First Region Outside US.
Video Dispute erupts between TTD and Yahoo over video ad inventory Dispute erupts between The Trade Desk & Yahoo over video ad labeling. The Trade Desk restricts Yahoo video ads for some advertisers citing IAB guidelines. Negotiations ongoing.
Video Featured YouTube tests Notes feature to add video context Pilot Program Allows Viewers to Provide Contextual Information
Video YouTube for iOS to ask users for permission to track activity for personalized ads Changes Align with Apple's App Tracking Transparency (ATT) Policy, launched in 2021.
Video Featured Cloudflare Stream introduces automatic captions powered by AI Effortless caption generation for on-demand videos and live stream recordings.
Video Featured Titan OS launches Titan Ads: A new marketplace for CTV Advertising European tech company creates platform combining smart TV inventory with retail data targeting.
Video FOX and The Trade Desk announce deeper collaboration in Addressable Advertising Fox Corporation (FOX) and The Trade Desk (TTD) yesterday announced an expanded partnership focused on advancing addressable advertising solutions.
Video Magnite's SpringServe powers video ads for YTV's on-demand services in Japan Magnite today announced its SpringServe ad serving technology is now managing video advertising on Yomiuri Telecasting Corporation's (YTV) on-demand platforms, ytv MyDo! and TVer.
Video Streaming takes center stage in Nielsen's May 2024 Gauge™ report Streaming services continued their dominance in May 2024, reaching a record high of 38.8% of total TV usage according to Nielsen's latest Gauge™ report.
Video Nielsen revamps The Gauge Mexico to offer more precise streaming measurement Nielsen yesterday announced an update to their Mexican television viewership report, "The Gauge Mexico." This update aims to provide more accurate data on streaming viewership habits in Mexico.
Video Featured YouTube announces updates for Creators: Editing long videos, moderating comments, and more These updates focus on improving the video editing experience, streamlining comment moderation tools, and introducing new features for Shorts creation and discovery.
Video Featured Innovid Report: CTV advertising drives Shopping Behavior Nearly half (49%) of surveyed shoppers reported a tendency to search for products online after seeing them advertised on CTV.
Video Comscore and Kochava partner to enhance measurement of Linear TV campaigns Comscore and Kochava today announced a new partnership to improve measurement capabilities for linear TV campaigns.
Video GumGum and ShowHeroes join forces for Contextual Video Advertising This collaboration aims to provide advertisers with access to a wider range of video ad inventory and enhanced targeting capabilities.
Video DV360 API gains Advertiser-Level Keyword Targeting Google yesterday announced an update to the Display & Video 360 (DV360) API, its programmatic advertising platform. This update introduces two new functionalities.
Data Featured IAS expands Brand Safety Measurement to Performance Max and Demand Gen This update extends these features to Google Ads' Performance Max and Demand Gen campaigns, encompassed within IAS' Total Media Quality for YouTube offering.
Video Featured Adobe Express Integrates TikTok Music Library for Easier Content Creation This integration allows users to access a library of royalty-free music directly within Adobe Express, potentially simplifying the creation of video content for TikTok.
Audio Music & Movies: A Match Made in Streaming Heaven? Exploring a Spotify-Netflix Merger A United Streaming Front: How Spotify and Netflix Could Challenge Tech Titans.
Video Featured Magnite partners with United Airlines to deliver personalized Inflight Ads Magnite wins deal to deliver targeted ads on United Airlines Inflight Entertainment.
