Video Innovid launches harmony frequency to optimize CTV and digital ad campaigns New frequency management solution aims to reduce ad waste, improve effectiveness, and enhance viewer experience across platforms.
Display Google's Business Operations Verification: What it is and how to complete it Learn about Google's new Business Operations Verification process for advertisers and how to navigate it successfully.
Display Featured Google introduces new 2.5% surcharge for ads served in Canada starting October Google announces a 2.5% Canada DST Fee for ads served in Canada, effective October 1, 2024, to comply with digital services tax legislation.
Video RTL+ expands reach: now available on Sky stream's new IPTV platform RTL Deutschland partners with Sky Deutschland to bring RTL+ streaming service to Sky Stream, enhancing content offerings.
Video Featured Outbrain to acquire Teads, creating a major advertising platform Outbrain's $1 billion acquisition of Teads aims to deliver full-funnel marketing outcomes across digital channels.
Video Equativ and Illuma join forces to enhance AI-powered contextual advertising Partnership aims to boost campaign performance and accuracy using advanced AI and content categorization technologies.
Display Featured Google Ads expands AI Tools and Reporting Features across campaign types Google introduces asset generation for App and Display campaigns, enhances image editing, and improves Performance Max reporting.
Video Featured YouTube enhances YPP Appeal Process and simplifies Channel Pages YouTube rolls out new features for YPP suspension appeals and streamlines channel page navigation for creators.
Video Comscore unveils comprehensive YouTube Audience Measurement across devices New tool offers holistic view of YouTube traffic on desktop, mobile, and connected TV, enhancing cross-platform insights.
Video Featured Gracenote introduces Contextual CTV Ad Targeting with industry partnerships Gracenote's new contextual categories for CTV advertising aim to improve targeting and transparency for buyers and sellers.
Search France to allow government-promoted addiction services ads on Google Google updates Healthcare and Medicines Policy, permitting French government entities to advertise addiction recovery services.
Video Google updates Healthcare Ad Policy: Certified election advertisers can mention opioids Google's revised Healthcare and medicines policy allows certified election advertisers to reference opioids in ads.
Video Featured Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal Amazon's 11-year agreement with NBA and WNBA reshapes sports streaming landscape, offering global access to games from 2025.
Video Netflix surges in Nielsen rankings, streaming dominates TV consumption Nielsen report shows Netflix's 11.8% growth in June, as streaming platforms capture 40.3% of total TV viewing time.
Video YouTube Streaming Dominance in Q2 2024 YouTube's Q2 2024 results show 13% ad revenue growth, streaming leadership, and successful AI integration in advertising.
Video IAB Tech Lab releases VAST CTV Addendum 2024 to advance video advertising New addendum standardizes ad IDs, supports interactive ads, and enhances high-resolution content for Connected TV.
Video Featured Netflix reports strong Q2 2024 results: revenue growth and subscriber gains Netflix's Q2 2024 results show 17% revenue growth and 8 million new subscribers, driven by content hits and ads tier growth.
Video Nielsen report reveals shifting TV landscape in Mexico for June 2024 Nielsen's The Gauge shows streaming gains in Mexico, reaching 19% of TV viewing time, with Netflix leading the growth.
Video Featured Streaming Dominates TV Landscape: Nielsen Reports Record 40.3% Share in June Nielsen's The Gauge reveals streaming's unprecedented 40.3% share of TV usage in June 2024, surpassing cable's previous record.
Video Featured YouTube announces Text-to-Speech feature for Shorts, delays Custom Thumbnails In a recent update for YouTube creators, YouTube announced the launch of text-to-speech for Shorts but delayed the availability of custom thumbnails until later.
Video Attention in Advertising: New study challenges conventional wisdom Kantar research reveals surprising insights on attention's role in brand-building, reshaping advertising strategies.
Video Featured Back-to-School Shopping: Parents look to CTV ads and prefer in-store experiences A new study by LG Ad Solutions explores parent shopping habits for back-to-school season, highlighting the rise of CTV advertising and the enduring popularity of in-store shopping.
Display Featured TripleLift leadership changes: Dave Clark steps down as CEO Ad tech company TripleLift announces leadership changes with CEO Dave Clark stepping down and an interim Office of the CEO being formed.
Video Featured HubSpot invests in Captions HubSpot backs AI-powered video creation platform Captions.
Video Featured YouTube Shorts gets Interactive with Add Yours Sticker, Text-to-Speech and More Google unveils new tools for YouTube Shorts Creators.
