Display Google's 2021 Canadian Ad Strategy revealed in antitrust case document Court exhibit exposes Google's plans to navigate digital advertising changes in Canada amid privacy concerns.
Video Featured The Trade Desk reportedly developing a Smart TV OS Digital advertising giant aims to compete with tech giants in connected TV market.
Display Featured DV360: Flight ASAP pacing to be removed in November 2024 Flight ASAP pacing to be removed at the insertion order level in November 2024.
Video Featured Google introduces Partnership Ads New advertising format enables brands to leverage creator content across marketing campaigns.
Video Kargo unveils Narrative: Audio-to-Video format expands CTV advertising access New Narrative product transforms audio ads into engaging CTV content, opening opportunities for diverse advertisers and enhancing audience reach.
Video Hispanic Americans embrace CTV: 78% prefer streaming LG Ad Solutions report reveals shifting media consumption patterns among Hispanic viewers.
Video Comscore and FreeWheel partner to enhance privacy-focused CTV advertising New collaboration aims to boost contextual and ID-free audience targeting for connected TV advertising landscape.
Data Nielsen expands YouTube CTV measurement in Australia with deduplication Nielsen launches deduplicated YouTube CTV ad measurement in Australia, enhancing cross-platform campaign insights for advertisers.
Video Featured Google Ads quietly adds YouTube creator-based audience targeting feature Digital marketer discovers new option in Google Ads allowing remarketing based on specific YouTube creator videos.
Retail Featured Google unveils AI-Powered Tools for retailers ahead of extended holiday season Google rolls out Merchant Center Next globally, introducing AI-powered tools and consolidated analytics to help retailers prepare for holidays.
Video Featured YouTube Premium price hike in India YouTube Premium subscription prices increase in India. Individual, family, and student plans affected. New rates are effective from September.
Video Featured Ipsos iris integrates YouTube CTV audience data in Australian digital measurement Ipsos iris enhances digital audience measurement with YouTube CTV data, offering comprehensive cross-screen insights.
Video FuboTV bolsters Fantasy Sports offerings with Matthew Berry's Fantasy Life FuboTV expands its sports-first streaming platform by partnering with Matthew Berry's Fantasy Life for fantasy football content.
Video Google updates video inventory policies: Key changes for AdSense publishers Google announces significant changes to video inventory policies, affecting AdSense publishers starting September 23, 2024.
Video NFL 2024 Season Schedule The NFL has released its 2024 season schedule, featuring primetime games, international matchups, and new broadcast partners.
Video Google Search Central updates Video SEO documentation Discover how to optimize your videos for better visibility and indexing in Google Search results, including technical requirements, video indexing criteria, and best practices for watch pages.
Video ACR data integration boosts TV ad targeting for The Trade Desk users Nexxen's ACR data now available on The Trade Desk platform, enhancing cross-channel TV advertising capabilities in key markets.
Video Featured Fubo launches BKFC TV: First 24/7 bare knuckle fighting FAST channel FuboTV partners with Bare Knuckle Fighting Championship to launch BKFC TV, a free ad-supported streaming channel.
Video Nielsen Report: Cable and Satellite dominate Polish TV Landscape in July 2024 Nielsen's The Gauge for Poland reveals cable and satellite TV lead viewing shares, while streaming grows to 8.6% in July 2024.
Video Featured Netflix expands ad capabilities, reports 150% increase in upfront commitments Netflix announces major enhancements to its advertising platform and significant growth in upfront ad sales for 2024.
Video Nielsen report reveals Streaming Surge in Mexico's TV viewing landscape Nielsen's The Gauge for Mexico shows streaming reached 19.7% of TV viewing in July 2024, with YouTube leading growth.
Video Featured Streaming dominates TV Viewing in July, Nielsen's The Gauge reports record share Nielsen's latest The Gauge report shows streaming reached 41.4% of TV viewing in July, with YouTube breaking 10% share.
Display Oracle Audiences to Sunset in Display & Video 360: Key Changes Ahead Google's Display & Video 360 to remove Oracle audiences and introduce new features for enhanced advertising efficiency.
Video Featured Amazon enhances streaming TV ad transparency with show title reports Amazon expands content transparency reports for Streaming TV ads, now including show title breakdowns for Prime Video and Freevee.
Video Featured FuboTV: The Sports-Centric Streaming Service Challenging Industry Giants Explore FuboTV's extensive sports offerings, recent legal actions, and position in the competitive streaming landscape.
