Video Universal Ads unveils $5 million incrementality fund for e-commerce growth A strategic move to help brands discover how television advertising generates incremental sales beyond digital channels.
Display Featured Microsoft to sunset Xandr DSP Loss of AppNexus's transparent platform leaves advertisers with fewer options for fee visibility in ad tech ecosystem.
Display PubMatic and Magnite battle for ad tech dominance Financial reports reveal strengths and challenges for leading supply-side platforms.
Display PubMatic reports revenue decline in Q1 2025, but CTV growth exceeds 50% Ad tech firm's underlying business grows 21% as company diversifies revenue streams amid shifting digital advertising landscape.
Retail Google unveils new CTV strategies at IAB NewFronts Google announced major updates to Display & Video 360 platform with AI integration and expanded retail media capabilities.
Video YouTube reveals 'Creator Essentials' package to enhance brand collaborations New tools aim to simplify finding, partnering with, and measuring YouTube creator partnerships.
Video YouTube tests cheaper Premium tier for two users New subscription option could reshape streaming strategies.
Display Comscore launches certified deal IDs with Magnite New solution aims to bridge quality gap in programmatic advertising by leveraging trusted content rankings.
Video Magnite hits growth targets as CTV thrives First quarter 2025 financial results show 15% growth in CTV, as company capitalizes on streaming boom and awaits benefits from Google antitrust remedy.
Video AudienceProject expands YouTube measurement to new European markets New integration provides cross-media insights including CTV measurement with co-viewing capabilities.
Video 50 top brands recognized for Asian American marketing Recognition celebrates companies with exceptional commitment to the 24-million strong Asian American consumer market.
Video Brooklyn agency Madwell shuts down amid allegations of financial mismanagement Independent creative shop ceases operations after 17-year run, leaving employees and vendors in limbo.
Video FreeWheel unifies CTV product ecosystem with new suite names FreeWheel's platform update simplifies streaming TV advertising with restructured product offerings and new capabilities to connect buyers and sellers.
Video Understanding the difference between OTT and CTV OTT and CTV are two terms frequently used in digital advertising that are often confused.
Display DV360 introduces seller ID blocklist with additional fee Display & Video 360 enables more granular supply path control for advertisers, but at a price.
Video Amazon's ad business surges 19% to $13.9 billion in Q1 2025 Strong advertising growth outpaces overall revenue as Amazon expands reach to 275 million users.
Video Agency cost-cutting mindset endangers marketing effectiveness The industry-wide focus on savings over growth threatens long-term brand success, experts warn.
Video Instagram launches new video creation app for content creators Meta's new Edits app promises professional quality video creation on mobile devices.
Audio Patreon expands with podcast networks and live streaming Creators platform adds major network partnerships and new features as it continues growth beyond individual creators.
Video Google TV Masthead to allow sports betting ads starting April 30 Sports betting advertising expansion marks significant policy shift for premium ad space.
Video Adform adopts new video ad categories New IAB Tech Lab signal implementation enables clearer outstream video classifications.
Search Google's AI-powered defense suspended 39 million advertiser accounts How Google leverages advanced AI systems to combat fraudulent advertisements.
Video YouTube expands automatic dubbing despite viewer concerns over missing opt-out New AI-powered feature enables creators to reach global audiences but leaves viewers without global disable option.
Search Google Marketing Live 2025 unveils AI-powered ad innovations Google Marketing Live 2025 to showcase latest digital advertising tools and AI capabilities this May.
Display Google phases out YouTube video action ads for Demand Gen Google expands advertising capabilities with new platform for marketers seeking broader reach.
