The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
FTC lawsuit reveals question-and-answer service misled hundreds of thousands by advertising $1-5 access while immediately charging monthly fees up to $125
SerpApi files lawsuit against former contractor Zilvinas Kucinskas claiming he stole source code, customer lists, and trade secrets to build SearchApi competitor.
Google Search Console counts duplicate URLs in AI Overviews and blue links as one impression. John Mueller confirms the methodology that affects visibility metrics for publishers.
Google filed notice of appeal on January 16, 2026, challenging U.S. District Court's final judgment imposing six-year behavioral remedies including data sharing, syndication requirements, and Technical Committee oversight following search monopoly ruling.
Major health publishers experienced dramatic visibility declines following Google's December 2025 core update, raising concerns about AI-driven search cannibalizing organic traffic.
Microsoft expands Performance Max campaigns with customer acquisition targeting while introducing automated assets to responsive search ads across most global markets.