Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Google Analytics now suggests tracking AI chatbots in custom channel groups

Analytics platform provides specific guidance for measuring traffic from ChatGPT, Gemini, and other AI tools.

Data

Microsoft gets EU hall pass despite admitting it can't protect European data

Regulators declare victory over contractual band-aids while Cloud Act elephant remains in room.

Data

ICO publishes guidance on profiling tools for online safety compliance

Data protection watchdog clarifies requirements for trust systems ahead of UK regulatory changes.

Social

Axel Springer acquires social media advertising platform cmmrcl.ly

Media giant expands digital advertising reach with complete acquisition of Central European social media solutions provider.

Data

Google Tag Manager introduces new client-side API for reliable analytics data access

New readAnalyticsStorage sandbox API eliminates dependency on reverse-engineered solutions for client ID and session ID retrieval.

Data

Gamers spend more than non-gamers across categories

Research finds gamers outspend non-gamers across multiple product categories, challenging traditional marketing assumptions.

Data

European court ruling on pseudonymized data disclosure set for September 4

Court decision will clarify when companies must inform users about data sharing with third parties, potentially affecting digital marketing practices.

Display

Eyeo appoints Douglas de Jager as CEO amid strategic privacy pivot

Company cuts 40% of workforce while transitioning from ad-blocking to privacy-first advertising solutions.

Data

Microsoft Clarity simplifies WordPress setup with streamlined plugin

Microsoft Clarity WordPress plugin gets major update with automatic setup, embedded dashboard, and one-click installation.

Data

Flightradar24 receives reprimand for violating aircraft data privacy rights

Swedish authority finds flight tracking service breached GDPR by failing to facilitate data erasure requests properly.

Data

Nielsen launches interoperable measurement ecosystem with Realeyes partnership

Nielsen unveils Outcomes Marketplace platform integrating attention metrics from Realeyes for comprehensive ad performance.

Data

Samba TV and Kochava launch unified cross-platform TV measurement solution

Description: Partnership combines first-party viewership data with advanced attribution analytics for precise TV measurement.

AI

HubSpot launches first CRM connector for Anthropic's Claude

HubSpot expands AI integrations with Claude access to real-time customer data across sales, marketing and service teams.

Data

EU age verification app faces criticism over Google dependency

European Union's new age verification prototype requires Google Play Integrity API, raising concerns about digital sovereignty.

Data

Google disables conversion tracking for non-compliant EU advertisers

Google disables ads personalization and tracking for EU advertisers without consent mode v2 as of July 21, 2025.

Data

Apple updates App Store age ratings system with granular controls

New rating categories and safety questions aim to provide more precise content assessment for mobile app marketplace users.

Data

StackAdapt unveils Snowflake native app for first-party data activation

First DSP to integrate Snowflake Cortex AI streamlines complex data workflows for programmatic advertising campaigns.

Display

Extensive regulation kills digital political advertising in EU

Major digital ad platforms abandon European political ads citing complex compliance challenges under TTPA regulation.

Data

Utiq expands to Italy with Adhub Media partnership for privacy-first ads

Privacy-focused advertising technology company launches sixth European market through partnership with Italian digital publisher operating Notizie.it and seven vertical platforms.

Data

Israel's privacy authority publishes data protection officer guidance draft

The Privacy Protection Authority published comprehensive guidelines for DPO appointments, anticipating Amendment 13 implementation on August 14, 2025.

Data

Kentucky files lawsuit against Temu over data collection practices

Kentucky Attorney General files consumer protection lawsuit against Chinese e-commerce platform over alleged spyware capabilities.

Data

EU follows UK with age verification in 2026

European Commission to launch digital identity system after UK age verification sparks 1,400% VPN surge.

Data

European websites achieve "North Korean consent rates" through payment barriers

Companies charge users to refuse tracking while generating only 0.82% revenue increase for news publishers.

Data

Popular dating app exposes 72,000 identity documents in security breach

Verification system stored users' selfies and government IDs without proper security measures, highlighting privacy risks in mandatory age checks.

Data

Visa and Mastercard become enforcement arms of UK online safety regulations

Financial networks now implementing government censorship policies across digital platforms, from Steam to adult content sites.