Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Display

Mediaocean acquires Innovid for $500M to create independent ad tech powerhouse

Advertising software giant Mediaocean buys Innovid in a $500M deal, merging it with Flashtalking to challenge Google's ad tech dominance.

Data Featured

New Google Analytics Cost Data Import

Google Analytics enhances cost data import functionality to better track unmatched data and improve campaign metrics importation.

Data

LiveRamp launches Media Intelligence Tools to streamline cross-platform campaign analysis

LiveRamp expands Quick Start Insights with standardized media metrics across premium publishers to enhance campaign measurement.

Data

DOJ seeks Chrome Sale in historic Google Antitrust remedy proposal

Justice Department to request Google sell Chrome browser and implement AI restrictions as part of landmark antitrust case remedies.

Data

Short seller's report claims misconduct in Zeta Global's data collection practices

Culper Research report alleges Zeta Global operates extensive consent farms and engages in revenue round-tripping.

Data

App Store updates VAT and pricing changes in multiple countries for December 2024

Major tax and pricing changes announced for App Store developers in Nepal, Kazakhstan, Madeira, Japan and Türkiye.

Data

FTC warns Data Clean Rooms not a privacy silver bullet despite growing industry use

Federal Trade Commission issues guidance on Data Clean Rooms' privacy limitations and companies' legal obligations.

Data

Meta enhances Developer Platform with new user data deletion requirements

Meta implements mandatory user data deletion protocol for developers, strengthening privacy protection measures.

Data

Looker connected sheets triples pivot table row limit to 100,000 rows

Major update to Looker Connected Sheets increases pivot table row limit from 30,000 to 100,000 rows for enhanced data analysis.

Data

CMA demands changes to Google Privacy Sandbox after cookie deprecation reversal

UK regulator finds ongoing competition concerns in Google's revised Privacy Sandbox approach despite user choice on cookies.

Data

Google introduces 7-Day warning period for Customer Match policy violations

Google updates Customer Match policy to include grace period before account suspensions, focusing on user experience protection.

Data

AppLovin shatters records with $1.2B Q3 Revenue as AI technology transforms digital advertising

Record-breaking quarter shows AppLovin's AI-powered advertising platform AXON driving 39% revenue surge and 300% profit growth.

Data Featured

Click Fraud explained

Comprehensive analysis of click fraud mechanisms, detection methods, and impact on digital advertising ecosystem.

Data

Google Analytics launches data access monitoring tools for security control

Google Analytics introduces new quota log reporting features for improved data access tracking and API usage monitoring.

Data

IAB Tech Lab's Accountability Platform sets new standard for privacy signal monitoring

IAB Tech Lab launches verification framework to monitor privacy signal compliance in digital advertising supply chains.

Data

Magnite reports strong Q3 2024 results driven by CTV growth and Netflix partnership

Connected TV advertising leads growth with 23% YoY increase as Magnite expands partnerships with major streaming players.

Data

The Trade Desk reports accelerated growth with 27% revenue increase in Q3 2024

Digital advertising platform reports strong financial performance driven by CTV growth and retail media expansion.

Video

Nielsen achieves MRC Approval for first-party streaming data integration in TV Ratings

MRC grants Nielsen historic approval to integrate streaming data with TV ratings, marking first accredited person-level measurement solution.

Data

State Bar complaint filed against Google executive over alleged evidence destruction

Advocacy groups urge California State Bar to investigate Google's Kent Walker for alleged systematic destruction of legal records.

Data

YouTube streamlines Third-Party Measurement controls for Display & Video 360 platform

Google announces self-service enablement for YouTube's third-party measurement partners, enhancing advertising analytics automation.

Data

Display & Video 360 launches SDF v8: Major update brings Demand Gen integration

Google's DV360 platform introduces SDF v8 with enhanced Demand Gen support, new ad types, and improved campaign management features.

Data

HubSpot acquires Cacheflow to transform B2B billing and CPQ solutions

HubSpot's strategic acquisition of Cacheflow enhances B2B billing capabilities, promising automated revenue management solutions.

Data

Google Analytics unveils benchmarking tool for industry performance comparison

Google's new Analytics benchmarking feature enables encrypted data comparison across 1000+ industry peer groups for business metrics.

Search

CRTC approves $100M annual Google payment to support Canadian news organizations

CRTC grants Google a 5-year exemption from Online News Act in exchange for $100M annual contribution to Canadian journalism.

Data

Microsoft exposes Google's shadow campaigns and lobbying efforts in Cloud Computing battle

Microsoft reveals Google's covert operations to influence cloud computing market through undisclosed funding and lobbying groups.