Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

IAB Tech Lab releases PAIR 1.1 protocol to simplify encrypted data matching

New version clarifies encoding standards and introduces Open PAIR prebid module for broader industry adoption.

Data

Denmark sets precedent with early AI Act implementation legislation

Denmark has established three authorities to oversee AI regulation compliance ahead of August 2025 deadline.

Data

Irish privacy group urges DMA action against Amazon consent violations

The Irish Council for Civil Liberties demands immediate enforcement against Amazon's data sharing practices that undermine GDPR protections across its platform ecosystem.

Data

End of cookies is a myth: real change lies elsewhere in digital advertising

Alternative identity solutions gain traction as Google's cookie delays highlight industry dependency.

Data

Ahrefs Web Analytics receives Google Tag Manager template approval

Google Tag Manager team officially approves community-developed analytics template on June 24, 2025.

Data

Publishers deploy bid throttling to tackle programmatic waste

New strategies emerge to control duplicate requests as header bidding creates auction chaos.

Data

Comscore partners with HyphaMetrics for advanced CTV measurement

Multi-year partnership aims to deliver enhanced cross-platform audience insights and program-level reporting for streaming television platforms.

Data

LG Ad Solutions integrates with Viant to advance addressability in CTV

Partnership creates direct access to 45 million US connected devices through enhanced identity infrastructure for streaming advertising precision.

Data

Google Analytics enhances item data import with custom dimensions support

Enhanced functionality enables flexible product catalog integration without mandatory item IDs for extensive merchandise databases.

Data

Microsoft launches Flutter SDK for mobile app analytics

Behavioral analytics platform expands cross-platform support with session recordings and heatmaps for Flutter developers.

AI

Netherlands regulatory sandbox to launch by 2026 as EU clarifies AI rules

Dutch privacy authority maps compliance pathways amid ongoing regulatory uncertainty.

Data

Dutch regulator releases final letters on cookie banner probe

Dutch Data Protection Authority publishes redacted letters from five website investigations completed in March 2025.

Data

Comscore expands social measurement to nine international markets

Comscore unveils enhanced cross-platform audience insights across desktop, mobile and social channels.

Data

Healthline settles largest CCPA violation case for $1.55 million

California health publisher fined for sharing medical data with third parties despite user opt-outs.

Data

European board requires 26 changes to German data privacy certification

EDPB demands extensive modifications to TÜV NORD certification criteria before approval under GDPR frameworks.

Video

Nielsen expands CTV tracking to UK Ad Intel platform

Nielsen adds Connected TV measurement capabilities to its advertising intelligence product for UK market analysis.

Data

European Commission releases implementation guidance for political advertising rules

European Commission publishes draft guidance for implementing Regulation 2024/900 on political advertising transparency, with new obligations starting autumn 2025.

Data

Automattic's marketing problem highlighted by industry veteran

Dave Winer points to Automattic's pattern of building great products but failing to promote them effectively.

Data

Gmail adds new way to stop unwanted emails

New Gmail feature helps users easily unsubscribe from emails they don't want anymore.

Data

UK data protection law introduces mandatory complaint reporting requirements

Data controllers must now track and report complaint metrics to ICO under section 164B framework.

Data

Vivaldi 7.5 brings stability improvements to mobile browsers

Vivaldi Technologies releases maintenance update focusing on bug fixes and user experience.

Data

Utiq certifies fifty-five as trusted partner in France for privacy advertising

Telecommunications-powered advertising platform expands European reach through Paris-based data marketing consultancy partnership.

Data

Comscore achieves full JIC certification for national TV measurement

Company becomes sole provider with complete certification across all measurement categories

Video

Utiq partners with Visoon for privacy-first TV advertising expansion

Utiq partners with Visoon for enhanced cross-screen targeting across connected TV and HbbTV platforms.

Data

VideoAmp expands AWS partnership for privacy-enhanced measurement

Media measurement company offers cloud-native solutions through AWS Clean Rooms to deliver faster insights.