Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Analytics cross-device conversions now available on Google Ads

Google this week announced the integration of the Google Analytics cross-device conversions into Google Ads. Advertisers can also include cross-device conversions in the bidding.

Data

Google Analytics for Firebase will have multiple filters on event reports

Google is rolling out multi filters in Google Analytics for Firebase over the next few weeks, the company announced this week. Until now users could use one filter only on event reports. Until now was only possible to have an event with one filter only, and Google announced that advertisers

Display

Tamedia and AXA launch a platform to help people to choose a suitable vehicle

Insurer Axa, and publisher Tamedia, formed a joint venture that included 50/50 of the website auto.ricardo.ch, a leading auto classifieds website in Switzerland.

Data

Transparency and Consent Framework version 2.0 on public comment

IAB Europe this week launched its Transparency and Consent Framework (TCF) for public comment. According to IAB Europe, Transparency and Consent Framework helps digital advertising ecosystem to comply with obligations under the GDPR and ePrivacy Directive.

Data

Google Fit launched on iOS and is compatible with Apple Watch or with Wear OS

Google this week launched Google Fit on iOS. Google Fit coaches people to have a healthier and active life.

Data

Experiments on AMP pages now available on Optimizely

Optimizely this month announced to be the first experimentation company to support AMP. With Optimizely, advertisers are now able to run a/b tests created in the Optimizely interface on any AMP pages. According to Optimizely, Action Network started to use Optimizely + AMP to test brand colors without needing a

Data

AWS opens a new region in Hong Kong

Amazon Web Services (AWS) this week announced the opening of the AWS Asia Pacific (Hong Kong) Region. The AWS Asia Pacific (Hong Kong) Region offers three Availability Zones at launch. Each Availability Zone has independent power, cooling, and physical security and is connected via redundant, ultra-low-latency networks. The AWS Asia

Data

Google launches tag templates for Quora Pixel and Pinterest Tag

Google this week launched tag templates for Quora Pixel and Pinterest Tag in Google Tag Manager (GTM). Quora Pixel and Pinterest Tags work on web only and are among 80 other supported tags in Google Tag Manager.

Data

HasOffers rebranded as TUNE Partner Marketing Platform

TUNE this week announced that is retiring HasOffers product name, and launching TUNE Partner Marketing Platform. Peter Hamilton, TUNE's CEO, said this will simplify the identity and show "complete focus and commitment to meet the changing needs of marketing partnerships."

Data

MRC continues DoubleVerify’s accreditation

DoubleVerify this week announced it has been granted continued accreditation by the Media Rating Council (MRC) for DV’s desktop, mobile web and mobile in-app measurement.

Data

AdStage now available on Google Sheets

AdStage this week launched a new product that brings the cross-channel advertising data into Google Sheets, starting at only $29/month.

Data

Publicis confirms Epsilon's acquisition for $4.40 billion in cash

Publicis Groupe today confirmed the acquisition of Epsilon, for a cash consideration of $4.40 billion. Epsilon was a subsidiary of Alliance Data Systems Corporation, a US company providing loyalty and marketing services.

Data

Google now supports more than 80 different vendors on Tag Manager

Google today mentioned on Twitter that Tag Manager is supporting more than 80 vendors. Google Tag Manager works with both Google and third-party tags.

Data

CleverTap receives a new investment of $26M

CleverTap yesterday announced a new investment of $26 million in Series B funding. CleverTap's Co-Founder Anand Jain says this represents a valuation north of $150 million.

Data

LiveRamp acquires Faktor

LiveRamp today announced the acquisition of Faktor, a consent management platform (CMP) made in the Netherlands, Europe. Faktor CMP is registered on IAB Transparency and Consent Framework and the price starts at 200 per month.

Data

sellers.json : IAB Tech Lab submits to public comment new technology to increase trust in programmatic

The IAB Technology Laboratory today released for public comment sellers.json and OpenRTB SupplyChain object, new technology to increase trust on the supply-side of real-time bidding and programmatic buying.

Data

WP Engine partners with HubSpot

WP Engine yesterday announced a partnership with HubSpot to provide WP Engine’s customers HubSpot’s services including marketing, sales, service, and customer relationship management (CRM) software for their WordPress sites.

Data

IAB launches a two-day Media Sales Leadership Training program

IAB today launched a two-day Media Sales Leadership Training program to help digital media sellers retain and develop their top sales talent. The first two-day session will be held June 25 and 26, 2019 in New York City.

Data

Marketo integrates LiveRamp's IdentityLink

LiveRamp last month announced a partnership with Marketo to leverage IdentityLink. According to LiveRamp, Marketo users can now connect their first-party customer data to the broader digital advertising ecosystem, enabling marketers to create more precise and secure target lists.

Data

Google Cloud opens new regions in Seoul and Salt Lake City

Google today announced two additions to the Google Cloud. The new regions are Seoul, South Korea and Salt Lake City, Utah, USA. Google will have 23 global regions in 2020.

Data

Accenture to acquire Cirruseo, a Google Cloud services provider

Accenture today announced that is into exclusive negotiations to acquire Cirruseo, a pure-play Google Cloud services provider in France. The terms of the transaction are not being disclosed.

Data

Buying ads.txt authorized sellers reduces the ad fraud in 19%

Buying ads.txt authorized sellers reduces the ad fraud in 19%, Pixalate revealed in a new research to highlight Q4 2018 trends around the IAB Tech Lab's ads.txt initiative.

Data

Accenture acquires Shackleton

Accenture has acquired the Spanish brand communications agency Shackleton, the company announced today. Shackleton is headquartered in Madrid with offices in Barcelona and Santiago, Chile.

Data

Google Ad Manager with latency on the reports

Publishers using Google Ad Manager are seeing high latency when pulling reports. Google Ad Manager is used by publishers as an ad server or as an exchange.

Data

DoubleVerify is now measuring in-app brand safety at content level

DoubleVerify this week announced the launch of an expanded mobile app brand safety solution. Available since April 3, DV's solution for brand safety now offers 75 content avoidance categories in-app.