Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Internet outages reach 'shutdown season' across 125 countries in Q2 2025

Government-directed shutdowns returned with unprecedented scope during second quarter, affecting digital marketing campaigns and network infrastructure across multiple regions, according to Cloudflare analysis.

Data

Google Analytics launches lead acquisition and loss tracking reports

Google introduces comprehensive lead generation reporting system with new audience templates and event schema for businesses.

Social

Google Analytics enables direct Reddit Ads cost data tracking integration

Google Analytics 4 launches native Reddit advertising cost import feature, streamlining cross-platform campaign measurement for digital marketers.

Data

Google dismantles 9,800+ channels in Q2 2025 coordinated influence operations

Google's Threat Analysis Group terminates thousands of YouTube channels and blocks domains across multiple platforms in coordinated influence campaign crackdowns spanning seven countries.

Data

Uganda orders Google to register as data processor in landmark privacy ruling

Uganda's data protection office rules against Google for failing to register and properly handle cross-border data transfers.

Data

Google executive criticizes Meta's age verification approach as risky for children

Privacy chief Kate Charlet warns Meta's app store proposal would expose granular age data to millions of developers.

Data

China launches data protection officer registration system

China's internet regulator introduces mandatory DPO reporting for organizations handling over 1 million individuals' personal data.

Data

WordPress announces new AI building blocks for developers

WordPress introduces four technical components for AI integration including PHP client SDK and abilities API.

Data

Google Analytics suffers widespread platform outage

GA4 users report complete service disruption with 500 errors as platform experiences second major failure in months.

Data

Europe advertising industry opposes Digital Fairness Act

IAB Europe warns new EU rules would confuse companies and increase compliance costs over existing regulations.

Data

Microsoft can't protect French data from US government access

Company admits under oath that American authorities can demand European citizen information despite security promises.

Data

Substack explores advertising strategy with $100 million funding boost

Newsletter platform valued at $1.1 billion signals shift from subscription-only model as creator demand drives change.

Data

Leadpages acquires Glorify to streamline conversion campaigns

Redbrick portfolio company integrates design platform serving 300,000 users to create unified marketing solution.

Data

Criminals steal billions from TV advertising through infected streaming devices

FBI warns 10 million compromised TV boxes generate fake ad views costing advertisers $50 billion annually.

Data

IAB Tech Lab publishes comprehensive ID-Less Solutions guidance

IAB Technology Laboratory releases final version of privacy-focused advertising framework addressing cookie deprecation challenges.

Data

AppsFlyer launches AI-powered MCP to streamline marketing data access

Mobile measurement company introduces Model Context Protocol tool for faster campaign optimization through natural language queries.

Data

Media fragmentation demands new budget allocation strategies

AudienceProject analysis reveals younger audiences abandon traditional channels for gaming and streaming platforms.

Data

Utiq secures publisher partnerships for UK market launch

Major telecommunications-backed advertising technology company forms agreements with Bauer Media Group, Immediate, and Netmums as industry seeks privacy-compliant solutions.

Data

Wikipedia challenges UK Online Safety Act categorization rules

Nonprofit organization files legal challenge to protect volunteer editors from extensive verification requirements under new regulations.

Data

Microsoft Clarity introduces trends feature with line graphs

Visualization tool helps marketers track data changes over 30-day periods for improved analytics.

Data

Privacy advocates file GDPR complaints against major Chinese tech platforms

Three companies fail to provide required data access, violating fundamental European privacy rights.

Data

Beeper announces major security upgrade and premium tier launch

Multi-network messaging service introduces on-device connections and paid features starting at $9.99 monthly.

Data

Prescient AI unveils first fundamentally new marketing mix model since 1960s

Miami company claims breakthrough in media measurement with proprietary forecasting technology built from scratch.

Data

TikTok granted permission to challenge €530m Irish data protection fine

Irish High Court allows social media giant to pursue legal review of record penalty for data transfers to China.

Data

European data watchdog issues blockchain processing guidelines

New EDPB framework establishes data protection requirements for blockchain technology as adoption grows across marketing and business sectors.