Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Google integrates IAB Europe’s TCF v2.0 this week and gives a 90-day grace period to publishers

Publishers not asking consent should not call Google’s ad tag.

Data

TCF v2.0: The 90-day grace period Google is giving publishers

Google decided to offer their Consent Manager Platform only to selected publishers, making the decision to not support small publishers with the full compliance. The CMP Funding Choices is invitation only.

Data

Google launches Server to Server Tagging in Tag Manager

Server to Server provides faster page load times and privacy to users.

Data

Google launches Trust Token API, part of Privacy Sandbox, to identify bots and real users

The Trust Token API is part of the Privacy Sandbox, an initiative led by Google to replace all cookies for APIs, ensuring privacy for the end users.

Data

MRC updates the Invalid Traffic (IVT) Detection and Filtration Standards

The Media Rating Council (MRC) this month issued an update to its Invalid Traffic (IVT) Detection and Filtration Standards. MRC says the additions and revisions in these updated Standards are intended to modernize the Invalid Traffic Detection and Filtration Guidelines Addendum, originally issued by MRC in October 2015, to more

Data

IAB Tech Lab to sunset DigiTrust by July 31

DigiTrust was one of the IDs supported by the PubMatic Identity Hub. Other ids included The Trade Desk Unified ID, ID5, and LiveIntent.

Data

Apple introduces a compulsory consent manager for all apps with ads

Apple’s consent manager in-app enforces the opt-in model for tracking – to allow the use of the IDFA.

Data

Demandbase buys Engagio to become the dominant B2B marketing platform

Demandbase today announced the acquisition of Engagio, a B2B account-based engagement platform.

Data

Index Exchange launches IX Bridge, an Identity Solution for publishers

Index Exchange says IX Bridge provides a solution for publishers who can’t easily deploy identity solutions, such as the IX Wrapper Library or Identity Library.

Data

Clickagy launches Privacy Clusters, a solution for the end of third-party cookies

Clickagy, a 3rd party data provider, today announced the launch of Privacy Clusters, a solution for the coming end of third-party cookies.

Data

carwow data now available via Liveramp

Liveramp this week announced that carwow is now using Liveramp’s Safe Haven, where carwow will deliver a data solution to advertisers in the automotive industry.

Data

Firefox goes full in on the VPN business, price starts at $2.99/month

Firefox last fall launched the Firefox Private Network browser extension beta for free, a VPN extension that protects users in public WiFi access points, and hides the Internet Protocol (IP) addresses.

Data

What is Amazon Attribution and how to enrol

By using Amazon Attribution, merchants can better understand the impact of cross-channel campaigns associated with the business goals.

Display

The Trade Desk partners with ZALORA to offer ad attribution

ZALORA and The Trade Desk last month announced a partnership, that will enable The Trade Desk to integrate their attribution tracking on ZALORA.

Data

Centro to launch additional reporting features and support for Google Data Studio

Centro last month announced the launch of new reporting features, enabling brands and agencies to have more control of their campaigns across programmatic, direct, search, and social campaigns. Basis also announced that it will be connected with Google Data Studio.

Data

LiveRamp says 18 SSPs and 35 DSPs are live or committed into IdentityLink

LiveRamp this month presented the financial results for the first quarter of 2020, and the revenue was up 35% compared to the prior year period, reaching $106 million in revenue. LiveRamp continues to forecast growth for 2020.

Data

Google introduces a retail category reporting in Google Ads

Google this month introduced a retail category reporting in Google Ads. The retail category reporting enables advertisers to see pre-defined product categories across the Search and Shopping campaigns.

Data

Ad-Juster gives a 33% discount to publishers due to coronavirus pandemic

Ad-Juster this week announced that will give a 33% discount to all customers, on their total monthly fees, for May, June and July 2020. Ad-Juster is a reporting and analytics platform for digital publishers, bought by DoubleVerify in November, last year.

Data

Eyeota expands data partnership with YouGov into new 7 markets

France, Indonesia, Malaysia, Thailand, Singapore, Hong Kong and Australia are the new markets where Eyeota is now able to provide YouGov audiences. YouGov/Eyeota audiences were available in Germany, in the United States, and in the United Kingdom, since 2016.

Data

IAB Europe releases a guide to the post third-party cookie era

IAB Europe today released a Guide to the Post Third-Party Cookie Era. IAB Europe says the guide prepares brands, agencies, publishers and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem.

Social

Google launches a new S2S integration between Campaign Manager and Facebook

Google this month launched a new S2S (server to server) integration between Campaign Manager and Facebook. With the new server-to-server integration with Facebook, advertisers using Campaign Manager are able to report both impressions and clicks.

Data

Google launches an API for DV360

Google last month launched an API for DV360. According to Google, the DV360 API enables developers to automate complex Display & Video 360 workflows, such as creating insertion orders and setting targeting options for individual line items.

Data

TapClicks acquires AdStage

TapClicks last month acquired AdStage. TapClicks says it will integrate AdStage into their family of brands which includes Raven Tools, iSpionage, Megalytic, and StatX. TapClicks will integrate the entire AdStage team into the company, including AdStage’s co-founders.

Data

NetWise launches 3 new audiences related with Coronavirus

NetWise last month announced the launch of 3 new targetable audiences related with the coronavirus pandemic.

Data

DeepCrawl lanches a testing tool for SEO

DeepCrawl this week launched a testing tool for SEO. The Automator tool enables developers to test their code for SEO impact before pushing to production.