Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

AppsFlyer launches Xpend, a new cost aggregation product

Xpend is integrated with more than 60 APIs, including Facebook, Google, AppLovin, and recently added Twitter & Tencent Marketing Solutions.

Data

What is Consent Mode?

When consent is not granted, no new cookies pertaining to advertising may be written.

Data

Microsoft launches dynamic Remarketing lists and in-market audiences in France & Germany

In-market audiences include more than 100 French and more than 200 German audiences.

Data

Episerver to acquire Optimizely

Episerver is a company expert in content management founded in Stockholm back in 1994.

Data

Experian rolls out an address, email, and phone validation in Salesforce Commerce Cloud

Experian for B2C Commerce: Data Quality is available for $500 USD per user per year.

Display

Portuguese publishers adopt Xandr Monetize

Nonio today has two million registered users via a Single Sign On (SSO). In 2017, Facebook had around 6 million users in Portugal.

Data

Google introduces 13 new conversion categories in Google Ads

Google will automatically apply the conversion categories if advertisers haven’t already accepted them. Advertisers have until October 15th to review the suggested conversion categories.

Data

Google launches Consent Mode to enable conversions without cookies

Consent Mode is available for advertisers that do not choose to use TCF v2.0.

Data

Comscore starts providing digital audience measurement to Nextdoor

Comscore Plan Metrix Multi-Platform combines consumers’ desktop and mobile behavior with information about their lifestyles, interests, attitudes, demographics and behaviors.

Display

Apple delays the launch of the mandatory consent manager to 2021

Apple’s compulsory consent manager enables the use of the IDFA.

Display

App Store to have information about the tracking by the end of the year

The App Store will have information about the tracking used on each app by the end of the year.

Data

Eyeota earns certification from the IAB Tech Lab for its Data Transparency

Data Transparency Standard, launched in 2019, aims to establish a minimum disclosure and transparency standards for any company that collects audience data for targeting or measurement.

Data

Google to sunset DBM API Line Item service on February 26, 2021

Google will sunset the Line Item and SDF Download services of the Doubleclick Bid Manager (DBM) API on February 26, 2021.

Data

GfK onboards data from Switzerland and New Zealand in Eyeota

The data onboarding uses propensity modeling to aggregate key offline customer attributes to geolocation and online user profiles to maximize the scale of data owners’ audiences.

Data

Narrative raises $8.5 million as it launches the Data Streams Marketplace

Data Streams Marketplace sells app audiences, meaning mobile IDs. The mobile IDs purchased are delivered directly to a connected Facebook Ad Account or via CSV download.

Data

Adform claims it’s ready for the end of third-party cookies

Adform states that without the need for hundreds of third-party cookies, compliance with regulations such as GDPR and CCPA will be easier.

Data

Optimizely’s Opticon20 conference goes virtual and is now free to attend

In the past, the conference took place in San Francisco, and London.

Data

How to link Google Analytics with Google Ads?

1. Sign in to Google Analytics and click Admin 2. Go to the PROPERTY column and click Google Ads Linking 3. Then click + NEW LINK GROUP 4. Select the Google Ads accounts you want to link, then click Continue. 5. Turn linking ON for each view in the property in

Data

Supermetrics raises 40 million euros

Supermetrics helps marketers to connect data from popular marketing platforms into destinations like Google Sheets, Google Data Studio, and Excel.

Display

Google tells mobile app publishers to prepare for the iOS 14

GMA SDK is prepared for the new AppTrackingTransparency framework

Data

Integral Ad Science launches Context Control, a suite of brand safety & suitability solutions

IAS now allows advertisers and publishers to test their contextual technology.

Data

Google to start paying for news in Brazil and Germany

Google is now licencing the news from 10 newspapers in Germany and Brazil. The newspapers are ZEIT ONLINE, Der Spiegel, Tagesspiegel, Frankfurter Allgemeine Zeitung, Ippen Media Group and Rheinische Post in Germany and Estado de Minas, A Gazeta, Correio Braziliense and UOL in Brazil. “Collaborating with Google on this new

Data

Google to introduce support for Google Analytics goals on Custom Bidding scripts in DV360

Advertisers can now export the Google Analytics goals to the DV360 advertiser to use on Custom Bidding.

Data

Google introduces attribution models based on viewable impressions in DV360

Advertisers to be able to remove view-through conversions attributed to non-viewable impressions.

Data

GDPR - TCF v2.0 - may kill AdSense in Europe on November 13

Google this year announced the integration of their ad programs (AdMob, AdSense, Ad Manager) with TCF v2.0. TCF v2.0 is the second version of IAB Europe’s Transparency and Consent Framework, a framework from the industry to comply with GDPR.