Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Microsoft opens Digital Marketing Center

Digital Marketing Center to manage the campaigns for free.

Data

Google releases Click Conversion Measurement API

Google last month released Click Conversion Measurement API for tests. Google says Click Conversion Measurement API aims to enable marketers to know whether an ad click resulted in a conversion on another site, without connecting the identity of the user across both sites.

Data

Smart launches Smart Buyer Connect (SBC)

Smart Buyer Connect provides buyers with insights of the inventory available in Smart exchange.

Data

Twilio to acquire Segment for $3.2 billion

The cloud communications company Twilio is acquiring the CDP Segment.

Data

IBM to launch attribution, video, and audience products in partnership with DSPs

IBM is working with Xandr/AT&T, Magnite, Nielsen, MediaMath, LiveRamp, and Beeswax.

Data

House report calls for antitrust law updates targeting Apple, Amazon, Google, and Facebook

The House Judiciary Committee’s Antitrust Subcommittee recommends that Apple, Amazon, Google, and Facebook are forbidden from engaging in self-preferencing.

Data

IAS releases benchmarks for the first half 2020

IAS benchmarks include viewability on desktop display, desktop mobile, mobile web display, mobile web video, mobile app display, and mobile app display.

Data

Google, The Trade Desk, Adobe, Amobee, MediaMath, and Adform named leaders in Ad Tech

Beeswax, Centro, Mediaocean, and Zeta Global were included this year on Gartner's evaluation.

Data

Cloudflare launches Radar, a free dashboard with insights on domains and internet usage

Cloudflare Radar gives insights per country, or globally, on internet usage and domains. The data comes from the requests in Cloudflare’s network.

Data

Google opens DV360 for custom pre-bid filtering

Custom pre-bid filtering enables advertisers to use custom filtering from third-party, independent, verification services. IAS is the first available vendor in DV360.

Data

Microsoft Audience Network chooses IAS for brand safety

Microsoft Audience Network starts using IAS' pre-bid filtering for brand safety.

Data

Index Exchange integrates the netID

netID is supported by Mediengruppe RTL Deutschland, ProSiebenSat.1, and United Internet, 3 main publishers in Germany.

Data

Adsquare partners with Vistar Media

The partnership extends Adsquare's audience targeting into programmatic DOOH in the UK.

Social

Amobee partners with Lotame expanding the audiences across social networks

Amobee's clients can now use Lotame's audiences across Facebook, Instagram, Pinterest, Snapchat, and Twitter.

Data

HubSpot introduces custom objects, sophisticated sales reporting, and advanced permissions in the sales CRM

Sales Hub Enterprise is HubSpot's CRM. The CRM is connected with over 500 apps like LinkedIn.

Data

IAB Australia publishes a paper to help the industry with the deprecation of cookies

IAB Australia this month published a paper on the cookiepocalypse. The paper Beyond the Cookie – Mapping the Future of Marketing Measurement helps advertisers and publishers understand the impact of the deprecation of cookies.

Social

Oracle to take over TikTok’s data in the US

Oracle will take a 12.5% stake in TikTok Global business and store all U.S. user data on its cloud.

Data

Apple introduces the Intelligent Tracking Prevention (ITP) on all browsers in iOS14

Apple is introducing the Intelligent Tracking Prevention (ITP) on all browsers in iOS14, including Chrome, Firefox, Safari, DuckDuckGo, and Edge.

Data

What are Modeled Conversions?

Modeled Conversions are created using historical data, and were first created by Google in 2017.

Data

Ogury partners with DoubleVerify to avoid ad fraud

Ogury is using DoubleVerify’s pre-bid technology to avoid ad fraud.

Display

Google introduces Google Audiences targeting in Programmatic Guaranteed deals

Google Audiences are demographic segments, affnity segments, and in-market segments.

Data

Google introduces Custom Audiences sunsetting custom affinity and custom intent audiences

Custom affinity and custom intent audiences are now Custom Audiences.

Display

Apple to release iOS 14 tomorrow, but without the consent manager

Apple delayed the release of the compulsory consent manager to next year.

Data

Oracle stops selling third-party data in Europe, starting today

Oracle (Bluekai) and Salesforce (Krux) were hit by 2 class actions in the UK and in the Netherlands.

Data

IAS rebrands Qualified Ads to Quality Impressions

Quality Impressions are viewable, by a real person, in a brand-safe and suitable environment - all within a campaign’s correct geographical parameters.