Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Market Segmentation vs. Customer Segmentation

In the world of marketing, two terms often get thrown around interchangeably: market segmentation and customer segmentation. While they share a similar goal of understanding and targeting specific groups, there are key distinctions between the two.

Data

IAS Receives Continued Accreditation for Integrated Third-Party Reporting on Meta Platforms

Integral Ad Science (IAS) yesterday announced it has received continued accreditation from the Media Rating Council (MRC) for its integration, processing, and reporting of third-party data from Meta.

Data

CMOs Must Start Experimenting with AI Now to Prepare for the Cookieless Future

Google is advising chief marketing officers (CMOs) to start planning for a future without third-party cookies, by embracing AI in a Cookieless environment.

Data

Chrome Begins Phasing Out Third-Party Cookies

Google Chrome yesterday began a phased rollout of its changes to cookie tracking, with the launch of Chrome Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally.

Data Featured

IAS launches Quality Attention in partnership with Lumen

Integral Ad Science (IAS) yesterday unveiled its Quality Attention™ measurement, a new product integrating media quality, eye-tracking data with machine learning to provide advertisers with actionable insights into how effectively their ads are capturing consumer attention.

Data Featured

Renaming events in Google Analytics 4 (GA4)

Marketers using Google Analytics 4 (GA4) should be cautious about renaming events on the platform. While it might seem like a simple way to update event names, renaming events can lead to data skew and hinder your ability to track user behavior effectively.

Data

Google Universal Analytics 360 Sunset Timeline

Google this month announced changes regarding its Universal Analytics 360 platform providing a Universal Analytics 360 (UA360) Sunset Timeline.

Data

Unlock B2B Marketing Success with LinkedIn's Newsletter Recommendations

Despite the rise and fall of newsletter popularity, B2B marketers can still leverage this traditional marketing tool to reach their target audience and achieve their objectives. Tequia Burt, Editor in Chief, LinkedIn Collective & LinkedIn Ads Blog, wrote this week how.

Data

Demystifying CRM: A Comprehensive Overview of Customer Relationship Management

CRM is an essential tool for marketing professionals in today's competitive landscape. It helps them build stronger customer relationships, gain actionable insights, automate marketing tasks, and measure the effectiveness of their campaigns.

Data

How to avoid Unassigned Traffic in GA4

Many marketers continue to disregard these guidelines, resulting in an abundance of "unassigned traffic" in their GA4 reports.

Video

VideoPoet AI: The future of video creation is here

Unlike existing diffusion-based models, VideoPoet leverages the power of large language models (LLMs) to integrate multiple video generation capabilities within a single model, unlocking a new frontier in video creation.

Data

Account-based marketing (ABM)

Account-based marketing (ABM) is a strategic approach to business marketing that focuses on building personalized relationships with a select group of high-value accounts.

Data

Microsoft Clarity Dashboard gets a Personalized Touch

Microsoft Clarity this week introduced new customizable features: Drag and drop to rearrange cards on the dashboard; Hide cards to remove them temporarily from view; Choose which tab to display by default for cards with multiple tabs.

Data

The FTC proposes new changes to COPPA Rule

The Federal Trade Commission (FTC) today proposed new changes to the Children's Online Privacy Protection Rule (COPPA Rule) that would place new restrictions on the use and disclosure of children’s personal information.

Data

DoubleVerify launches a Global Attention Benchmark Report

DoubleVerify (DV) yesterday released its first-ever global attention benchmark report, providing marketers with insights into how effectively ads capture viewer attention across different industries and regions.

Data

Google settles US Play Store Anti-Trust Lawsuit

Google this week announced it reached a settlement with a group of state attorneys general and a federal district court judge who had alleged that the company had violated antitrust laws in its operation of the Google Play Store.

Data

Insights from Japan's Sports Fan Base

Nielsen Sports' latest Fan Insight Report, released this month, unveils the dynamic landscape of Japanese sports fandom, shedding light on the preferences, trends, and demographics of the nation's avid sports enthusiasts.

Data

Google Analytics 4 integration with AdSense now available

Google this week made it possible to link your Google Analytics 4 (GA4) properties with AdSense accounts. This integration provides an opportunity for small publishers to gain deeper insights into their ad performance and optimize their revenue strategies.

Data

FTC staff report highlights concerns about Generative AI's impact on creative fields

The Federal Trade Commission (FTC) this week released a new report detailing key takeaways from an October 2023 public virtual roundtable that examined the impact of generative artificial intelligence (AI) on creative fields.

Data

Salesforce Data Cloud integrations with Google and LinkedIn

Salesforce this week announced new integrations between its Data Cloud and Google Display & Video 360 (DV360) and LinkedIn.

Data

10 Books to Make Marketing Great Again

Alexandra Rynne, Award-Winning Content Strategy Lead @ LinkedIn Ads, is sharing her top 10 book recommendations for marketers.

Data

Apple introduces Contingent Pricing for App Store Subscriptions

Developers Can Now Offer Discounted Subscriptions Based on Subscribers' Active Subscriptions.

Data

Chrome new Tracking Protection

Chrome this week announced Tracking Protection, a new feature that limits cross-site tracking and marks a significant milestone in the company's plan to phase out third-party cookies by the second half of 2024.

Data

Teads Ad Manager integrates Scope3

Teads this week announced the launch of a tool that measures the carbon emissions associated with digital advertising campaigns. The tool is available in Teads Ad Manager and it is powered by Scope3.

Data

YOC integrates ID5

YOC, a technology platform for high-impact advertising, this week announced a partnership with ID5, an identity provider for digital advertising.