Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Acxiom integrates Treasure Data

Integrating Treasure Data facilitates the full-funnel personalization, measurement and attribution via Acxiom’s Real Identity.

Data

Google updates DV360 API introducing support for Customer Match

With Customer Match, advertisers can upload contact information or mobile device IDs using the Display & Video 360 API.

Data

Adform’s ID Fusion campaigns register 120% increased net reach

Adform this week announced campaigns running on ID Fusion had over 120% increased net reach, 60% reduction in media wastage, and over 3 times an increase in the average conversion rate.

Data

TCF not compliant with Article 6 of the GDPR, Belgian regulator rules

The Belgian Data Protection Authority (DPA) this week ruled that Transparency and Consent Framework (TCF) not compliant with Article 6 of the GDPR. IAB Europe fined in €250.000.

Data

Amazon to shut down Alexa Internet on May 1, 2022

Amazon last year announced it is shutting down Alexa Internet on May 1, 2022. Alexa.com APIs to be switched off on December 15, 2022.

Data

Microsoft Ads releases auto-generated remarketing lists globally

Microsoft Ads this month announced it is releasing auto-generated remarketing lists globally.

Data

Microsoft Ads rolls out automated integration with Google Tag Manager

Microsoft Ads this month rolled out the automated integration with Google Tag Manager for all advertisers.

Data

Half of the singles are using dating apps, Wells Fargo survey finds

More than half of all singles have used a dating app or online dating site, is one conclusion of a Wells Fargo survey revealed yesterday.

Data

Google launches .day top-level domain registration

Users and companies can now register .day domains for an additional onetime fee, in an Early Access Program.

Data

Google replaces FLoC with Topics, recognising growing criticism

To replace FLoC (Federated Learning of Cohorts), Google today announced Topics, a new Privacy Sandbox proposal.

Data

Advertising industry companies launch an European Addressable Media Initiative

The European Addressable Media Initiative will support the development of addressable media in Europe.

Data

Amazon DSP introduces Pixalate pre-bid invalid traffic filtering

Amazon DSP this month integrated Pixalate pre-bid invalid traffic filtering in Amazon DSP.

Data

Microsoft's Xandr acquisition is all about connecting data with ad inventory

After the acquisition of Xandr, the potential reach of Microsoft will increase significantly, as Xandr is connected with hundreds of publishers globally.

Search

Microsoft And Google release all IP Addresses from crawlers

Microsoft and Google this month released the IP Ranges used by bots that crawl the web.

Data

DoubleVerify to acquire Meetrics

DoubleVerify this week announced it has entered into an agreement to acquire Meetrics GmbH, an European company doing ad verification, including viewability, audience verification, ad fraud detection, and brand safety monitoring.

Data

IAB Europe to audit vendors registered in the Transparency & Consent Framework

IAB Europe this week launched a TCF Vendor Compliance Programme. IAB Europe says the programme has the aim to identify and enforce against instances of non-compliant Vendor implementations.

Data

Adzooma launches a Business Score, rating businesses in digital marketing

Adzooma yesterday relaunched their platform, introducing a Business Score rating businesses in digital marketing, including PPC, SEO, and Web Metrics.

Data

UK’s Age-Appropriate Design Code to come into force on 2 September 2021

The Age-Appropriate Design Code (AADC) is coming into force on 2 September, in the UK.

Data

First European publisher hit with a GDPR fine over dropping cookies without consent

Last month, CNIL, the French data protection watchdog, fined Le Figaro, a French publisher, €50,000, for dropping cookies without user consent.

Data

Facebook investing in new ad measurement solutions

Facebook today announced it will launch a Private Lift Measurement broadly to advertisers next year. Facebook is also investing in on-device learning, a technology that processes data locally.

Video

Integral Ad Science buys Publica

Integral Ad Science yesterday announced the acquisition of Publica for $220 million, 75% in cash and 25% in stock. Publica is a connected TV (CTV) advertising platform.

Data

Comscore integrates YouTube and YouTube TV measurement

Comscore yesterday announced it is incorporating YouTube and YouTube TV measurement into its cross-platform measurement service, Comscore Campaign Ratings.

Data

Adsquare suggests Proximity Targeting as alternative to audience targeting

Adsquare last month proposed proximity targeting as an alternative to identity-based targeting.

Data

IAS partners with The Global Disinformation Index (GDI) to avoid sources of misinformation

IAS says it is the first ad verification company to help marketers avoid misinformation content based on GDI’s standards.

Data

IAB Tech Lab launches an Open Source Initiative on GitHub

IAB Tech Lab says the Open Source Initiative aims to increase transparency and collaboration across the advertising community.