Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Cookies in Chrome capped to 400 days

Google last week announced it has introduced in Chrome a cap for the expiration of cookies to a maximum of 400 days, around 13 months, from the time the cookie was set.

Data

Google introduces new ecommerce dimensions and metrics in Google Analytics

Google yesterday announced the introduction of new ecommerce dimensions and metrics in GA4. Google Analytics now provides an item-scoped and event-scoped version of each ecommerce metric.

Video

Nielsen to release Nielsen ONE Ads this week market-wide

Nielsen ONE Ads will be available this Wednesday, January 11, market-wide, Nielsen last week announced.

Display

IAS partners with Gadsme bringing viewability and invalid traffic measurement to in-game ads

Integral Ad Science last month announced a partnership with Gadsme, a global in-game advertising platform designed for the gaming and eSports industries.

Data

The Trade Desk launches Galileo for first-party data matching

The Trade Desk yesterday announced Galileo, where advertisers are able to onboard and activate their first-party data, via CRM, CDP and clean room providers.

Video

Paramount EyeQ adopts Unified ID 2.0

Paramount yesterday announced the enablement of Unified ID 2.0 (UID2) to transact across a group of Paramount’s owned and operated streaming channels, including including Paramount+, and Pluto TV.

Display

DoubleVerify gains MRC accreditation for its Authentic Attention metrics

DoubleVerify yesterday announced it has received Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, DV’s attention-based analytics and performance solution.

Social

Meta fined in €390 million because of behavioural advertising on contractual basis

The Irish Data Protection Commission (DPC) yesterday announced it has fined Meta in €390 million, for GDPR breaches.

Data

Yahoo taps AWS for its ad tech business

Amazon last month announced Yahoo will migrate all of its advertising technology workloads from its on-premises data centers to AWS.

Data

France’s data protection authority fines Apple due to non-consent IDFA usage in old iOS versions

France’s data protection authority CNIL today announced it has imposed a fine of 8 million euros on APPLE DISTRIBUTION INTERNATIONAL.

Data

Google rebrands Data Studio as Looker Studio limiting GA4 data usage

In November, one month after the announcement, advertisers got errors in the rebranded Looker Studio. Reports exceeding a data quota displayed a error message: “Exhausted concurrent requests quota.”

Display

Google to sunset Similar Audiences in DV360 and Google Ads

Google this year announced it will remove similar audiences from Google Ads and DV360, starting in May 1, 2023. After August 1, similar segments will be removed from all ad groups and campaigns.

Data

Google Analytics introduces behavioral modeling in realtime reports

Behavioral modeling for consent mode uses machine learning to model the behavior of users who decline analytics cookies based on the behavior of similar users who accept analytics cookies.

Data

Google introduces a Landing Page Report in Google Analytics 4

In the Landing Page Report, advertisers can see the average engagement time per session; conversions; new users; views; and total revenue.

Data

Black Friday was the busiest day online in 2022, Cloudflare data shows

According to Cloudflare, Google was the #1 most popular service of the year. Google beat out Facebook (#2), Apple and TikTok (tied at #3) and YouTube (#5).

Data

Google launches an audience migration tool for Google Analytics 4

The tool is an add-on in Google Workspace Marketplace called GA4 Migrator for Google Analytics Google Sheets, and enables Google Analytics account administrators to migrate audience definitions, as well as users and their permissions from Universal Analytics to a GA4 property using Google Sheets.

Data

AdMob adds reporting on IDFA user permission status

The new ATT consent status dimension enables publishers to see the IDFA user permission statuses and how they’re affecting the app monetization.

Data

Google introduces dynamic lookback windows in Analytics audiences

Google this week announced the introduction of dynamic lookback windows in GA4 audiences, associated with the value of the event_count parameter.

Data

Google introduces Behavioral Modeling in Google Analytics

Behavioral Modeling for Consent Mode fills data gaps by modeling the behavior of users who decline analytics cookies based on the behavior of similar users who accept analytics cookies.

Data

DuckDuckGo browser blocks all trackers except the ones coming from Microsoft

DuckDuckGo browsers in iOS and Android block all trackers except the ones coming from Microsoft.

Data

Deutsche Telekom and Vodafone test an alternative to cookies, the TrustPID

TrustPID is defined as unique digital ‘token’ generated by assigning random numbers to each user, to enable advertisers to provide personalised experiences.

Data

Google to launch My Ad Center replacing Ad Settings

My Ad Center to be launched later this year.

Data

Google Play begins giving context about the data each app collects

Data safety is a section on Google Play where users can see information about how apps collect, share and secure users’ data.

Search

Google introduces manager account dashboards in Google Ads

Advertisers are able to create and edit dashboards in Google Ads.

Data

Google introduces Custom Columns in Google Ads

Custom columns can be filtered, sorted, downloaded, and used to customize your performance summary chart above your statistics table.