Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

PubMatic partners with Experian to offer Household-Level Commerce Data for ad targeting

PubMatic, an SSP, and Experian, a global information services company, today announced a partnership to offer household-level commerce data for ad targeting in the US and UK.

Data

IAB Europe publishes a summary of Digital Services Act (DSA) transparency approach

IAB Europe, the European-level industry association for the digital advertising ecosystem, last month published a summary of its solution approach for meeting the Digital Services Act (DSA)'s supplementary advertising transparency requirements.

Data

Google announces new IP Protection feature for Chrome

Google last month has announced a new IP Protection feature for Chrome that will help protect users' privacy by masking their IP addresses from certain domains.

Data

Captify launches TV Search Lift offering for CTV Advertisers

Captify this week announced the launch of TV Search Lift, a proprietary TV study that evaluates the success and outcomes of CTV campaigns using authentic onsite search data.

Data

Agency executives now include 1% IVT benchmark in contracts

The digital advertising industry has reached consensus on a single metric to measure its success in achieving a predictable, consistent, and low fraud rate, according to the 2023 TAG US Fraud Benchmark Study. Agency Executives Now Include 1% IVT Benchmark in Contracts.

Data

Google Analytics 4 improves subproperty filtering of automatically collected events

Google this week announced Google Analytics 4 is enhancing automatically collected events from web data streams to solve a filtering issue for some subproperties.

Data

HubSpot to acquire Clearbit

HubSpot yesterday has announced a definitive agreement to acquire Clearbit, a prominent B2B data provider. The move aims to enhance HubSpot's customer intelligence and data capabilities.

Data

GWI and Nielsen pair their data in the US

The Nielsen GWI Fusion pairs rich data from both companies to provide a more complete and accurate picture of target audiences and how they engage with media.

Video

Equativ integrates IRIS_ID

The partnership enable publishers to integrate the IRIS_ID, IRIS.TV’s universal content identifier, to offer brand-suitable, contextual ad targeting for online video and connected TV (CTV) inventory.

Video

Oracle Advertising and The Trade Desk to offer video-level contextual via IRIS_ID

Oracle Advertising and The Trade Desk this month announced they are partnering to offer video-level contextual intelligence for connected TV (CTV). The solution leverages Oracle Advertising's video-level contextual intelligence and brand suitability data, which is powered by IRIS.TV.

Data

Comscore adds social incremental audiences to Media Metrix Multi-Platform suite

Comscore this month announced the addition of social incremental audiences to its Media Metrix Multi-Platform suite.

Social

HubSpot integrates TikTok Ads

HubSpot and TikTok this week announced a partnership to make community-based customer acquisition easier for B2B brands. The integration allows HubSpot customers to capture leads from TikTok directly in HubSpot's Smart CRM.

Data

Microsoft Audiences now available in Invest (Microsoft DSP)

Microsoft has launched a new Microsoft Audiences in Invest (Microsoft DSP - ex-AppNexus/Xandr). Microsoft Audiences enables advertisers to reach engaged Microsoft users with personalized ads.

Video

Nielsen to access ACR data footprint from LG

Nielsen this month announced that LG Ad Solutions will provide Nielsen with its ACR data for use in its national TV measurement service, giving Nielsen one of the largest ACR data footprint in the industry.

Data

Google Analytics 4 adds calculated metrics

Google Analytics 4 has received a new update that adds calculated metrics, a feature that allows users to create custom metrics by combining existing metrics with mathematical formulas.

Data

Specifications for implementing AdChoices and Consent Management Platforms

A coalition of privacy self-regulatory organizations today launched a uniform approach for brands and publishers to offer privacy controls on sites and apps through Consent Management Platforms (CMPs) and the AdChoices program.

Data

European telcos jump in to replace cookies

Last week the European Comission approved the creation of a joint venture by Deutsche Telekom, Orange, Telefónica, and Vodafone, to replace cookies and to solve the identity problem on the web and apps.

Data

GumGum launches a contextual certification program

GumGum last week launched a free Contextual Advertising Certification intended to educate media planners and buyers on contextual advertising and GumGum offerings.

Data

Google updates Google Analytics 4 search bar

Google yesterday updated Google Analytics 4 search bar, at the top of Google Analytics. The search bar at the top of GA4 now enables advertisers to find information about the current property or to navigate to other Google Analytics 4 property.

Data

Twitter launches the Marketing Calendar for the year 2023

Twitter this week launched the Marketing Calendar for the year 2023. Advertisers can find events in different locations for the current year.

Data

EDPB on the minimum thresholds for cookies banners

The European Data Protection Board (EDPB) last week released a report with minimum thresholds for the cookie / consent banners. EDPB issued the report in reaction to over 700 cookie banner complaints from noyb.

Data

Google to shut down Optimize in September

Google last week announced that Google Optimize will no longer be available after September 30, 2023. Google Optimize was created 5 years ago for free.

Data

Germany to limit Google's data sharing between services

Bundeskartellamt last month announced it has opened an administrative proceeding against Google, due to Google’s data processing terms across multiple Google services.

Data

Bid Manager API v1.1 sunset

Google last week reminded advertisers that Bid Manager (DBM) API v1.1 will sunset on February 28, 2023.

Data

FTC updates guidance on environmental marketing claims

The Federal Trade Commission last month opened up for public comment potential updates and changes to the Green Guides, for the use of environmental claims. Comments to be accepted until February 21.