Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

FTC to Host Virtual Hearing on proposed "Click to Cancel" rulemaking

These amendments include a "click to cancel" provision that would require businesses to make it as easy for consumers to cancel their subscriptions as it was to sign up for them.

Data

IAB Tech Lab releases specification for DSA Transparency

The IAB Tech Lab this week announced the release of a Minimum Viable Product (MVP) specification for DSA Transparency. The specification is designed to help Online Platforms comply with the Digital Services Act (DSA), which goes into effect on February 17, 2024.

Display

What are Demand Gen experiments?

Demand Gen experiments were introduced in Google Ads in October 2023. This feature allows advertisers to create A/B experiments for their Demand Gen campaigns, which can help them to improve the performance of their campaigns and achieve their business goals.

Data

Microsoft Copilot is now generally available

Microsoft this week announced that Microsoft Copilot, its AI-powered web chat service, is now available.

Data

EDPB to adopt guidelines on Technical Scope of ePrivacy Directive's Article 5(3)

The European Data Protection Board (EDPB) has taken a significant step towards enhancing privacy protections with the adoption of Guidelines pertaining to the technical scope of Article 5(3) of the ePrivacy Directive.

Data

Google's Privacy Readiness Guide

Google's 2024 Privacy Readiness Guide is designed to help businesses prepare for the deprecation of third-party cookies in Chrome, which is scheduled to happen in the second half of 2024.

Retail

Google Merchant Center to sunset first-click, linear, time-decay, and position-based attribution models

Google has announced that it will be sunsetting first-click, linear, time-decay, and position-based attribution models in Merchant Center conversion tracking.

Data

Google introduces comparison toggles in GA4

Google today announce the introduction of a new toggle next to the comparison at the top of each report. The toggle enables advertisers to quickly turn on and off the selected comparisons as they look at their reports.

Data

Microsoft Monetize launches Monetize Insights

Monetize Insights is designed to help publishers maximize their monetization revenue by providing them with easy-to-access data and insights into their inventory performance.

Data

Google Analytics improves data sampling

Google Analytics this week announced it has made improvements to data sampling and the (other) row in reports and explorations. These improvements will provide users with more accurate results and reduce the likelihood of seeing the (other) row or data sampling.

Data

Amazon to provide free artificial intelligence (AI) skills training and education

Amazon yesterday announced the launch of AI Ready, a new initiative to provide free artificial intelligence (AI) skills training and education to 2 million people globally by 2025.

Data

Google limits applications to the click tracker certification program

Google this month announced it will start to limit applications to the click tracker certification program to one quarter a year. This means that click tracker service providers will only be able to submit applications during a specific timeframe.

Social

DV Brand Suitability and Custom Contextual now available on LinkedIn Audience Network

DoubleVerify (DV) this month announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network (LAN).

Data

Google updates requirements for Bulk Email Senders to Gmail

Gmail's new requirements for bulk email senders include maintaining a spam rate below 0.3% as reported in Postmaster Tools. This is a critical measure to ensure that emails from bulk senders are delivered to Gmail inboxes and not filtered as spam.

Data

GreenBid chooses Magnite as first SSP partner to reduce Carbon Impact

GreenBid will enable advertisers to purchase carbon offsets programmatically through real-time bidding (RTB) auctions, making it easier and more efficient to reduce their carbon footprint.

Data

Google Analytics 4 introduces Scheduled Emails

Google this month announced the introduction of scheduled emails for Google Analytics 4 (GA4), empowering administrators to automate the delivery of standard and custom reports to team members.

Data

Google Analytics 4 revamps Admin Experience for enhanced usability and efficiency

Google this month announced the rollout of a redesigned Admin experience for Google Analytics 4 (GA4) properties. This update aims to streamline and simplify administrative tasks, enabling users to navigate settings more effectively and maximize the insights derived from GA4.

Data

RTB House launches ContentGPT, a new AI audiences insights tool

By leveraging the power of Generative Pre-trained Transformers (GPT) and Large Language Models (LLMs), ContentGPT provides insights into the specific interests and intents of webpage readers across the Open Internet.

Display

What is marketing?

Marketing is the activity of identifying, anticipating, and satisfying customer needs. It involves the creation, communication, delivery, and exchange of offerings that have value for customers, clients, partners, and society at large.

Data

GA 4 360 customers gain increased parameter value character limit

Google this month announced Google Analytics 4 (GA4) 360 customers can now send string parameter values of up to 500 characters from web data streams.

Data

WPP and Sprinklr partner to bring AI-Powered CXM solutions to global brands

Sprinklr this month announced an expanded strategic partnership with WPP. Together, WPP and Sprinklr will create AI solutions to help global clients deliver more personalized and consistent experiences to customers using Sprinklr’s unified customer experience management (Unified-CXM) platform.

Data

Eyeota partners with Expandi to offer targeted B2B audiences in Europe

Eyeota, a Dun & Bradstreet company, this month announced a partnership with Expandi, to offer targeted B2B audiences in Europe.

Data

MiQ acquires Grasp

MiQ today announced it has acquired Grasp, a French media governance and data quality company. In 2022, MiQ acquired UK-based AirGrid, a company that provides targeting and activation capabilities for programmatic advertising.

Data

Comscore revenue down 1.9% YOY, but profitability and adjusted EBITDA increase significantly

Comscore's third-quarter results were mixed, with revenue down slightly year-over-year but profitability and adjusted EBITDA up significantly.

Data

PubMatic partners with Experian to offer Household-Level Commerce Data for ad targeting

PubMatic, an SSP, and Experian, a global information services company, today announced a partnership to offer household-level commerce data for ad targeting in the US and UK.