Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Meta simplifies Instagram and marketing API integrations

Meta updates Instagram and Marketing APIs to streamline developer workflows and improve data clarity.

Data

DV360: New tools for privacy-focused advertising

Google’s Display & Video 360 introduces PAIR and AI tools to enhance privacy and audience targeting in digital advertising.

Data

EU-US data deal faces uncertainty as Trump administration takes action

The future of transatlantic data transfers is in question after recent developments in the US oversight mechanisms..

Data

Major privacy breakthrough transforms digital advertising data sharing

IAB Tech Lab's PAIR protocol enables secure audience matching while protecting user privacy, marking new era in advertising.

Data

Modern charts and enhanced data controls transform Looker Studio's visualization power

Latest Looker Studio update introduces pivotal modern charting features and improved controls for data presentation.

Video

Automotive advertisers gain deeper insights into TV ad performance

Effectv and Clarivoy partner to measure multiscreen TV advertising impact on car sales, combining viewership data and shopping behavior.

Data

Google Analytics enables cross-property report sharing

Google Analytics launches new report sharing feature, helping teams avoid configuration differences and save time analyzing data.

Data

Indonesia imposes $12.4 million fine on Google over Play Store billing practices

Indonesian antitrust agency penalizes Google for unfair business practices related to mandatory payment system in Play Store.

Data

Comscore launches cross-platform content analysis tools for media companies

New measurement solution provides insights across TV, streaming, and digital platforms for content owners and media companies.

Data

TikTok's advertising pixels remain active despite nationwide platform shutdown

Technical analysis reveals TikTok's tracking infrastructure continues operating through US websites after consumer app ban.

Data

Europe inches closer to TikTok restrictions amid data privacy concerns

Privacy group's legal action against Chinese tech firms could lead to significant changes in TikTok's EU operations.

Data

Data privacy group files complaints against Chinese tech firms over EU data flows

Privacy advocacy group noyb challenges TikTok, AliExpress, SHEIN and others over alleged unlawful data transfers to China.

Data

Google faces security complaint over real-time bidding data practices

FTC urged to investigate Google's RTB system for sharing Americans' sensitive data with foreign adversaries under new law.

Data

Amazon's brand lift study reveals impact of combined video and display formats

Meta-analysis of 3,000 ad campaigns shows emerging brands achieved 5.3x higher brand awareness through strategic media placement.

Data

Amazon introduces conversion tracking to measure advertising path effectiveness

New beta reporting tool reveals customer journey across Amazon ad formats, helping advertisers track 30-day conversion paths.

Data

European data regulators release updated pseudonymisation guidelines for 2025

New EDPB guidance outlines technical requirements for pseudonymisation in data processing while providing real-world examples.

Data

European trade groups defend consent or pay models in feedback to privacy regulators

Digital advertising associations submit detailed feedback on "consent or pay" models to EU privacy board, highlighting legal and economic factors

Data

TTD expands data analytics with $30m Sincera acquisition deal

Digital advertising platform acquires data company to enhance publisher quality assessment and campaign optimization capabilities.

Data

Microsoft Clarity adds Google Ads data analysis to behavioral analytics tools

New integration combines advertising metrics with user behavior tracking for detailed campaign insights.

Data

Google faces sanctions motion over systematic deletion of chat messages in antitrust case

State plaintiffs allege Google deliberately destroyed millions of chat messages to avoid discovery in ongoing ad tech litigation.

Data

Politico achieves 99.6% ad trafficking accuracy through GeoEdge partnership

Global news outlet Politico implements automated ad quality control system, reaching near-perfect trafficking accuracy in six months.

Data

Amazon introduces SQL generator for Marketing Cloud to streamline data analysis

New AI tool helps advertisers create SQL queries using natural language to analyze marketing data across channels.

Data

Apple defends privacy practices amid $95m lawsuit over unauthorized Siri recordings

Apple details privacy measures for Siri following class action settlement over voice recording allegations.

Data

Looker Studio expands data visualization capabilities with enhanced field limits

Latest update allows up to 100 dimensions and metrics in Looker-connected table charts, improving data analysis capabilities.

Data

Roku launches data platform to enhance tv streaming measurement

New data solution enables partners to access proprietary streaming data for improved campaign planning and measurement.