Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

French regulator fines SHEIN's subsidiary €150 million for cookie violations

France's data protection authority imposed the penalty on September 1, 2025, for pre-consent cookie tracking and non-compliant consent mechanisms.

Display

Kochava study shows TikTok impact 35% higher with marketing mix modeling

New research from Kochava spanning major North American mobile apps reveals marketing mix modeling uncovers significantly greater incrementality than last-touch attribution methods.

Data

LinkedIn launches company intelligence API for B2B attribution tracking

LinkedIn introduces company intelligence API on September 23, 2025, enabling B2B marketers to track entire organizations through attribution partners with 287% increase in companies reached.

Data

Economics report demands urgent investment in journalism

Nobel laureates warn media collapse threatens democracy and economic stability as platforms capture value from news producers.

Data

Airbnb unveils advanced lifetime value framework to measure listing performance

Airbnb announced March 26, 2025, a sophisticated approach to calculating listing lifetime value that incorporates cannibalization effects and marketing interventions, setting new standards for platform measurement.

Data

IAS acquired by Novacap for $1.9 billion in all-cash deal

Integral Ad Science agrees to $1.9 billion all-cash acquisition by Novacap at $10.30 per share, representing 22% premium, with transaction expected to close by end of 2025.

Data

Expert calls for structured DMA cooperation to prevent market fragmentation

Submission warns of regulatory gaps and recommends strengthened enforcement coordination across EU member states.

Data

Study reveals which business terms confuse UK workers most in 2025

Research shows "stakeholder" is searched 163,800 times annually as professionals seek clarity on corporate jargon while Inverness emerges as least business-literate city.

Search

Google challenges Digital Markets Act enforcement amid consultation closure

European Commission closes Digital Markets Act consultation on September 24, 2025 as Google cites €114 billion European business losses and degraded services in official response document.

AI

Inoreader launches enhanced podcast features with AI-powered transcripts

Inoreader introduces new audio player, instant transcripts, topic extraction, and article generation for podcasts and YouTube videos on September 1, 2025.

Retail

Alliance Digitale unveils comprehensive drive-to-store framework across four publications

French digital marketing organizations receive detailed roadmap spanning investment tracking, multilocal strategies, measurement protocols, and catalog digitalization during September 24 event.

Data

Apple criticizes Digital Markets Act impact on EU users

Apple released September 24, 2025 statement criticizing EU Digital Markets Act implementation, citing delayed features, privacy risks for users in 27 member countries.

Data

Austrian data protection authority cuts operations amid budget constraints

Austrian data protection authority announces major operational cuts starting July 2025 as budget pressures force staff reductions and limit enforcement.

Data

DDV360 releases Structured Data Files v9.1 update

Structured Data Files v9.1 brings targeted configuration changes for Demand Gen campaigns and updates resource-level targeting options across Display & Video 360.

Data

Commission launches major effort to simplify EU digital rules

The European Commission opens public consultation on September 16 for digital omnibus package targeting reduced administrative burden.

Data

Adjust and Google Ads release web-to-app marketing handbook

Comprehensive guide reveals strategies to convert mobile web visitors into app users, featuring real-world case studies and performance metrics..

Data

Spanish data protection authority orders business data firm to delete €1.8 million worth of records

Spanish DPA fines data broker €1.8 million for illegally processing business owner personal data without valid legal basis under GDPR rules affecting marketing industry.

Data

Google discontinues Business Profile Q&A API effective November 3

Google notified developers on September 17, 2025, about discontinuing the My Business Q&A API on November 3, 2025, affecting businesses relying on programmatic question management capabilities.

Data

IAB Australia unveils comprehensive market mix modeling vendor landscape

IAB Australia releases detailed landscape report profiling twelve market mix modeling vendors as advertisers increasingly adopt holistic measurement approaches amid privacy changes and attribution challenges.

Data

Heineken increases digital investment to 42% following cross-media measurement study

Heineken shifts budget allocation from TV to digital platforms after AudienceProject cross-media measurement reveals 19.4x more efficient reach on Meta versus television.

Video

Ad Alliance partners with Utiq for cookieless targeting in Germany

Germany's leading media sales house integrates telco-powered identity solution across RTL's digital properties, reaching 4 million users on mobile platforms.

AI

Former Meta executive becomes data protection commissioner

Ireland appoints technology industry veteran to expand three-commissioner DPC structure amid growing regulatory responsibilities.

Data

Polish advertising industry announces unified attention measurement standards

Three major industry organizations unite to establish standardized attention metrics framework for digital advertising marketplace.

Data

Google Analytics launches Snap Ads cost data import integration

Google Analytics 4 introduces native Snap Ads cost data import feature on September 17, 2025, enabling automated tracking of Snapchat advertising spend within Analytics interface.

Retail

FeedArmy launches Shopify Google Ads local inventory tracking

FeedArmy introduces Google Tag Manager solution for local inventory feeds, eliminating traditional file upload requirements for multi-store businesses.