Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

OpenX unveils Cookieless Deal Library, simplifying ad targeting in a post-cookie world

OpenX, a omnichannel supply-side platform (SSP), announced this week the launch of its Cookieless Deal Library, a solution designed to help advertisers navigate the evolving programmatic landscape without relying on third-party cookies.

Data

Pinpoint gets AI upgrade to understand key points in documents and organize data

Pinpoint, a tool designed specifically for journalists, is receiving an AI-powered upgrade. Reporters can now query documents to quickly grasp key points, saving valuable time during research.

Data

Nielsen to expand its National TV out-of-home (OOH) panel

Nielsen announced an expansion of its National TV out-of-home (OOH) panel. This initiative aims to capture out-of-home viewing habits across all U.S. TV households, marking a major step towards comprehensive viewership measurement.

Data

Apple posts solid Q1 with Record Services Revenue

Apple today reported its financial results for the first quarter of fiscal year 2024, ending December 30, 2023. The company saw modest overall revenue growth of 2% year-over-year to $119.6 billion.

Data

Google Analytics makes Data Integration easier with New Recommendations

Google Analytics this week announced a new feature designed to help users leverage their data more effectively through personalized recommendations. This update surfaces tailored suggestions within the platform, guiding users to unlock valuable insights and functionalities.

Data

Uber faces €10 Million fine over driver data privacy lapses

The Dutch Data Protection Authority (AP) has issued a €10 million fine to ride-hailing giant Uber for failing to properly disclose data handling practices and hindering drivers' privacy rights.

Data

Usercentrics CMP gains Google Certification

Usercentrics today announced that its CMP has been certified by Google, enabling publishers to comply with the latest Transparency & Consent Framework (TCF) v2.2.

Search

Interaction to Next Paint (INP) to replace First Input Delay (FID) on March 12, 2024

In a significant move for web developers and user experience optimization, Interaction to Next Paint (INP) is set to become a Core Web Vital, replacing First Input Delay (FID) on March 12, 2024.

Data

Google Analytics 4 enhances user experience with In-Product Help Options

Google this week introduced new in-product help options for Google Analytics 4, designed to provide users with immediate and accessible support while navigating the platform.

Data

Microsoft Search and News advertising revenue rises 8%

Microsoft Corporation (NASDAQ “MSFT” @microsoft) yesterday announced that its Search and News advertising revenue excluding traffic acquisition costs rose 8% (up 7% in constant currency) year-over-year in the second quarter of fiscal year 2024.

Data

Data Privacy Day

The purpose of Data Privacy Day is to raise awareness about the importance of data privacy and to promote best practices for protecting personal information.

Data

Data Protection Authorities not effectively enforcing GDPR, study finds

74% of data protection professionals believe that data protection authorities (DPAs) would find "relevant violations" if they conducted an on-site investigation at an average company handling user data.

Data

Google temporarily allows Private Aggregation Debug Mode

Google has announced that it will temporarily allow the Private Aggregation Debug Mode for browsers in Mode B during Chrome-facilitated testing.

Data

Data Validation in Google Analytics

By identifying and addressing any data discrepancies, you can gain valuable insights into your website traffic and make informed decisions about your marketing strategies.

Data

Apple updates App Store Review Guidelines in order to comply with the DMA

Apple is making major changes to its iOS, Safari, and App Store policies in order to comply with the Digital Markets Act (DMA), a new law in the European Union that is designed to promote competition in the tech industry.

Data

Nielsen to continue measuring FOX Networks across Broadcast, Cable and Streaming

Nielsen and Fox yesterday announced a multi-year renewal agreement. This agreement expands Nielsen's involvement with FOX, ensuring that the company will continue to measure all FOX properties across broadcast, cable, and free streaming.

Data

Comscore and Nexstar partner on Cross-Platform Audience Measurement

Under the terms of the agreement, Comscore will provide Nexstar with measurement metrics across Nexstar’s local TV, broadcast, network, and digital businesses.

Data

Google Chrome introduces 3 new AI features to enhance browsing experience

Google today has unveiled 3 new generative AI features for its Chrome browser, aiming to elevate the browsing experience and make it more personalized.

Data

Google Analytics sampling

Google Analytics sampling is a technique used to reduce the amount of data that needs to be processed and analyzed in order to provide accurate results.

Data

FTC to ban InMarket Media from selling or licensing any precise location data

The Federal Trade Commission (FTC) this week announced it will ban data aggregator InMarket Media from selling or licensing any precise location data.

Data

NielsenIQ and TransUnion partner to enable targeted ads with Purchase Data

NielsenIQ and TransUnion today announced a partnership to connect NielsenIQ's consumer data with TransUnion's Identity Resolution to enable targeted advertising on the open web.

Data

HubSpot releases report on Platform Ecosystems

HubSpot this week released a new report titled The State of Platforms 2024. The report, produced in collaboration with Canalys and Partnership Leaders, draws on data from the 50 largest software companies to provide insights into the structure, size, and monetization of platform ecosystems.

Data

TripleLift and ID5 partner to enhance targeting

This collaboration leverages ID5's identity solutions to allow advertisers to onboard their first-party data and activate it through TripleLift Audiences, TripleLift's audience targeting platform.

Data

My Ad Center surges in popularity with 60M daily active users

Google's My Ad Center, a tool that allows users to control the ads they see on its services, has seen a significant surge in popularity since its launch last fall.

Data

Google to obtain additional consent from users to share data across services

Google will need to obtain additional consent from users to continue sharing this data.