Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Video

Innovid announces granular ad performance measurement across DSPs and SSPs

Innovid (NYSE: CTV) this week announced a new capability within its analytics suite. Innovid now offers publisher-level outcomes analysis for campaigns running through demand-side platforms (DSPs) and supply-side platforms (SSPs).

Data

Comscore unveils Local Market Cross-Platform Ad Measurement Solution

Comscore Campaign Ratings (CCR) now encompasses Top 100 Local Markets for Holistic Linear, Programmatic and In-flight Digital Optimization.

Data

FTC fines Avast $16.5 Million and bans sale of browsing data for advertising

The Federal Trade Commission (FTC) has taken significant action against global software provider Avast, fining the company $16.5 million and banning them from selling user browsing data for advertising purposes.

Data Featured

25% of programmatic traffic fails validation, raising ad fraud concerns

The Q4 SupplyChain Object (SCO) Validation Report analyzes data from Q4 2023, highlighting the prevalence of invalid traffic (IVT) and the need for stricter validation measures.

Retail Featured

Amazon Brand Stores get granular: new metrics offer deeper customer insights

Amazon Advertising this month unveiled a trio of new metrics designed to empower brands with a deeper understanding of their Brand Store performance.

Data Featured

EDPB launches Free Website Auditing Tool to Boost GDPR Compliance

The European Data Protection Board (EDPB) last month launched a new website auditing tool to help organizations and authorities assess compliance with the General Data Protection Regulation (GDPR).

Data

Chrome unveils "Help Me Write": An AI Tool streamlining online Content Creation

Google Chrome yesterday introduced Help Me Write, an innovative AI-powered feature designed to empower users with efficient and contextually relevant content creation within the browser.

Data

Google and Reddit deepen partnership for enhanced Search and AI Integration

Google and Reddit announced today an expansion of their existing partnership, focusing on integrating AI-powered features and improving content accessibility across both platforms.

Data Featured

Google Analytics streamlines reporting with updated Advertising Section

Google today announced a series of updates to the Advertising section in Google Analytics, aiming to simplify reporting for both advertisers and publishers.

Data

Comscore expands Cross-Platform audience measurement to local level with CCR Local

Comscore today announced an expansion of its Comscore Campaign Ratings (CCR) solution, now encompassing the top 100 local markets in the US.

Video Featured

ProSiebenSat.1 and RTL join forces in Adtech, challenging US tech giants

German media giants ProSiebenSat.1 and RTL Deutschland are joining forces in the advertising technology (adtech) space, aiming to create a robust European alternative to dominant US players.

Data

Google Identity services to transition to privacy-focused Sign-in with FedCM

Facing the phase-out of third-party cookies in Chrome due to privacy concerns, Google Identity Services (GIS) will transition to a new sign-in method called Federated Credential Management (FedCM).

Data

Salesforce unveils new Marketing Cloud edition for Small Businesses, offers free data access

Salesforce today announced Marketing Cloud Growth, a new edition aimed at helping small businesses leverage AI and data for efficient growth. This edition integrates marketing automation with sales, service, and commerce on the company's Einstein 1 platform.

Data

Adobe unveils Conversational AI for PDFs with AI Assistant in Reader and Acrobat

Adobe today introduced AI Assistant, a new generative AI-powered tool within Reader and Acrobat software. This beta feature promises to unlock new levels of document intelligence by facilitating conversation-based information retrieval and content creation.

DOOH

Eyeota and Vistar Media partner for precision targeting in global DOOH campaigns

Eyeota, a Dun & Bradstreet company, and the DOOH programmatic technology provider Vistar Media today announced a partnership to enhance audience targeting capabilities for global digital out-of-home (DOOH) campaigns.

Data

WhatsApp to launch dedicated helpline with Misinformation Combat Alliance (MCA) to curb AI-Generated misinformation

Meta, in collaboration with the Misinformation Combat Alliance (MCA), announced the launch of a dedicated fact-checking helpline on WhatsApp to combat the spread of AI-generated misinformation, also known as "deepfakes".

Data

Nexxen enhances TV Intelligence Solution with Streaming Viewership Data

Nexxen this week announced today an expansion of its TV Intelligence solution with aggregated and scaled viewership data from leading streaming platforms like Netflix, Hulu, and Disney Plus.

Data

Google doubles down on Ukraine Tech Recovery with $10 million support fund

Google today announced the launch of its second Google for Startups Ukraine Support Fund, doubling down on its commitment to bolstering the country's entrepreneurial ecosystem and aiding its economic recovery amidst ongoing conflict.

Data

New ROAS Calculator unveiled for simplified profitability analysis

The Ad Profitability Calculator provides SMEs with a quick and straightforward method to assess the profitability of their Google and Meta Ads campaigns.

Data

Technology Industry pledges to Fight Deceptive AI in 2024 Elections

Leading tech companies, including Adobe, Amazon, Google, IBM, Meta, Microsoft, and TikTok, have signed a Tech Accord to combat the use of deceptive AI in the upcoming 2024 elections.

Data

Google announces next-generation of its large language model: Gemini 1.5

Google AI yesterday unveiled Gemini 1.5, the next generation of its large language model (LLM), boasting significant performance improvements and a breakthrough in long-context understanding.

Data Featured

Google responds to IAB Tech Lab Report on Privacy Sandbox

Google today issued a response to the IAB Tech Lab's recent "Fit Gap Analysis for Digital Advertising," which assessed the suitability of Google's Privacy Sandbox APIs in replacing third-party cookies.

Data

IAB Tech Lab releases updated TCF Canada and GPP String Specifications for Public Comment

Privacy and technology industry group IAB Tech Lab yesterday released updates to the TCF Canada section string and GPP core string specifications for public review and comment.

Data Featured

Google optimize Chrome Safe Browsing for speed and efficiency

Google Chrome yesterday announced several updates to its Safe Browsing feature, aiming to balance online security with faster browsing experiences.

Data

Similarweb Reports Strong Q4 and FY 2023 Results

Similarweb Ltd. (NYSE: SMWB), a leading digital data and analytics company, today announced its financial results for the fourth quarter and fiscal year ended December 31, 2023.