Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

AudienceProject unveils Cost Reporting for Enhanced Media Optimization

AudienceProject this week announced the launch of cost reporting within its AudienceReport platform. This innovative feature enables marketers to analyze channel efficiency, optimize media spend, and maximize the reach of their campaigns.

Data

Comscore enhances Cross-Platform measurement with Social Audience integration

The addition of social metrics in the United Kingdom and Spain provides a deduplicated view of audiences across desktop, mobile, and social platforms.

Data Featured

GA4 now collects user-provided data without a user ID

Google Analytics today released an update enabling businesses to collect user-provided data without the need for a user ID.

Video Featured

DoubleVerify, NBCUniversal partner for Program-Level Streaming Measurement

DoubleVerify (DV) and NBCUniversal are expanding their partnership to deliver an industry-first solution: program-level measurement for streaming video across OTT and CTV.

Data Featured

IAB warns against FTC rules that could harm Children's Online Access

The Interactive Advertising Bureau (IAB) this week raised concerns about proposed changes to the Federal Trade Commission's (FTC) Children's Online Privacy Protection Rule (COPPA).

Data

Speedometer 3.0 released: a new standard in browser benchmarking

Speedometer is a browser benchmark designed to measure the responsiveness and speed of web applications, giving developers and users crucial insights into how their browsers perform.

Data Featured

Meta's CrowdTangle to shut down in August 2024

Meta, the parent company of Facebook, Instagram, and WhatsApp, has announced the discontinuation of its social media analytics tool, CrowdTangle. The platform will officially cease to exist on August 14, 2024.

Data

Epsilon integrates Proximic by Comscore

The collaboration will provide key insights for Epsilon's performance-driven digital advertising platform, Epsilon Digital.

Video

Mediaocean and Magnite partner to streamline streaming TV advertising

Mediaocean and Magnite this week announced a partnership. The collaboration will bring automation and efficiency to Mediaocean's Prisma platform users when buying connected TV (CTV) and online video (OLV) inventory.

Data

Google unveils new Marketing Platform Admin API

Google this week launched a new API designed to streamline administration for Google Marketing Platform users.

Data Featured

Google unveils Meridian, a new open-source Marketing Mix Model

Google this week announced Meridian, a new open-source Marketing Mix Model (MMM) designed to help marketers overcome measurement challenges brought on by evolving media consumption habits and privacy concerns.

Social Featured

TikTok enhances Data Portability, aims for DMA compliance

Facing its designation under the EU's Digital Markets Act (DMA), TikTok this month announced a range of measures to improve platform transparency and user data control.

Data

DoubleVerify launches new tiered "Made for Advertising" (MFA) categories

The new tiered "Made for Advertising" (MFA) categories allow advertisers to precisely identify and avoid websites designed primarily for generating ad revenue rather than offering genuine content.

Data

Amazon expands AMC capabilities with Sponsored TV signals

This update grants advertisers in-depth insights into their Sponsored TV campaigns, empowering them to optimize their streaming TV advertising strategies.

Data

Google to deprecate Audience Profile Analysis feature within DV360

Google has announced the upcoming deprecation of the Audience Profile Analysis feature within its Display & Video 360 platform.

Data Featured

Google introduces Price Transparency for EEA advertisers on DV360 and CM360

Google has rolled out new price transparency reports, specifically for advertisers within the European Economic Area (EEA). These reports provide insights into daily fees associated with ads shown on third-party and Google-owned platforms.

Data

Google Bid Manager API to discontinue Full Path and Path Attribution Reports

Google this week announced the deprecation of Full Path and Path Attribution reports within its Bid Manager API. As of May 1, 2024, attempts to create, retrieve, or run reports of these types will result in errors. This deprecation was initially announced in November of last year.

Data Featured

Eyeota and S&P Global Mobility partner for extensive Automotive Audience targeting

This strategic move will unlock 500 purchase-based automotive audience segments across Canada, Australia, the United Kingdom, Italy, and Spain.

Data

TAG awards record 321 Certifications in 2024

A record 32 companies achieved TAG Platinum status by earning three or more seals, highlighting a growing industry-wide dedication to these key areas.

Data Featured

Microsoft unveils Privacy-Centric Ad Selection API for Edge Browser

Microsoft Edge will begin experimenting with third-party cookie removal for a small percentage of non-managed device users in the coming months and throughout 2024.

Data Featured

Google Analytics 4 introduces the 'Primary Channel Group' for enhanced traffic reporting

This new feature streamlines historical reporting and customization for marketing and analytics teams.

Data

Similarweb expands Digital Marketing Intelligence with Admetricks acquisition

The acquisition bolsters Similarweb's position as a comprehensive advertising intelligence solution, giving businesses critical insights into online advertising strategies.

Data

Comscore and TEGNA partner for comprehensive Audience Measurement

Through this collaboration, Comscore will equip TEGNA with essential metrics across its local TV, affiliate network, and digital platforms.

Data

MyHeritage launches OldNews.com for historical newspaper exploration

MyHeritage, a leading family history platform, today announced the launch of OldNews.com. This new website offers a vast collection of historical newspapers, aiding genealogists, researchers, and history enthusiasts in their explorations.

Data Featured

OpenRTB updated to support Google's Protected Audience API

The IAB Tech Lab last month announced updates to the OpenRTB protocol to facilitate integration with Google's Privacy Sandbox Protected Audience API.