Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data Featured

What are Custom Affinity and Custom Intent audiences?

Custom list targeting is a tool within Google's DV360 and Google Ads (as custom segments) offering a refined approach by empowering marketers to pinpoint specific audiences. This capability includes both Custom Affinity and Custom Intent audiences.

Data

Google Analytics update simplifies reporting and aligns conversion measurement

Conversions are now called key events. Google says it has updated the terminology to simplify conversion measurement and reporting across Google platforms.

Data

Looker Studio expands reporting capabilities with new Search Ads 360 label fields

Looker Studio, Google's powerful data visualization platform, has enhanced its New Search Ads 360 connector with the inclusion of 2 new label fields.

Data Featured

DV360 to discontinue support for SDF v5.5

Google this week announced it will be discontinuing support for Structured Data Files (SDF) v5.5, a tool used for managing advertising data, on October 3, 2024. Users will need to move to the most recent version, SDF v7, by the sunset date to maintain functionality.

Data Featured

ID5 and Adobe partner to power privacy-first audience engagement in a cookieless world

ID5 today announced a strategic integration with Adobe Advertising. This partnership empowers marketers to target relevant audiences and accurately measure campaign success - all without relying on traditional third-party cookies.

Data Featured

U.S. Copyright Office to announce major updates on AI and copyright

The U.S. Copyright Office has released significant new developments in its ongoing study of the relationship between copyright law and artificial intelligence (AI).

Social

Snapchat and Lumen Research launch global attention measurement tool for rich media ads

Lumen Research this month unveiled a partnership with Snapchat, providing advertisers with powerful new tools to measure and optimize visual attention for the platform's innovative rich media ad formats.

Data Featured

Adobe and Microsoft integrate Generative AI into Microsoft 365, supercharging marketing workflows

Unveiled at Adobe Summit, the world's largest digital experience conference, this collaboration integrates Adobe Experience Cloud workflows and insights with Microsoft Copilot for Microsoft 365.

Data Featured

Google Chrome optimized for arm-compatible Windows PCs now available

Google today announced the rollout of a fully optimized version of its popular Chrome browser for Windows PCs powered by Arm-based Snapdragon processors. This new release promises significant speed and performance improvements for users of Arm-compatible Windows devices.

Video

iSpot and Comcast’s AudienceXpress announce new Data Collaborations

iSpot this week announced a collaboration with Comcast's AudienceXpress. The partnership is focused on driving innovation within cross-platform TV advertising.

Data Featured

IAB Tech Lab seeks further feedback on enhanced data deletion framework

The IAB Tech Lab, the global standards-setting body for digital advertising, today opened a second public comment period for its Data Deletion Request Framework.

Data Featured

Lumen announces native billing integration with The Trade Desk

This integration enables users to effortlessly activate attention-first measurement for both display and video ad groups with a simple toggle within The Trade Desk interface.

Data

The 6 Gatekeepers under Digital Markets Act (DMA)

Last year, the European Commission (EC) officially designated six major tech companies - Alphabet (Google), Amazon, Apple, ByteDance (TikTok), Meta (Facebook, Instagram, WhatsApp), and Microsoft - as "gatekeepers" under the Digital Markets Act (DMA).

Data Featured

EU targets Apple, Google, and Meta over Antitrust concerns

The European Commission today announced it has launched a major crackdown on the business practices of Big Tech giants, opening formal antitrust investigations against Alphabet (Google), Apple, and Meta (Facebook).

Data

EU's new Digital Services Act and Digital Markets Act

The European Union has made sweeping changes to its digital landscape with the implementation of the Digital Services Act (DSA) and the Digital Markets Act (DMA).

Data

Google expands Install Referrer Tracking to Games on PC

Google this month announced expanded support for the Play Install Referrer API, now allowing developers to track installations of their Google Play Games on PC.

Data

Adform: Advertisers can now measure Carbon Footprint with Scope3 integration

This enhancement allows advertisers to accurately assess the carbon emissions associated with their campaigns without initially implementing carbon reduction strategies.

Display Featured

Google Marketing Live 2024 opens registration

Scheduled for May 21st, this must-attend conference for PPC marketers will focus on the latest Google Ads innovations and strategies for harnessing artificial intelligence (AI) to supercharge business growth.

Data

BigQuery adds direct support for Facebook Ads

Google Cloud's BigQuery data warehouse last m integrated Facebook Ads, offering marketers a powerful new way to analyze and glean insights from their advertising campaigns.

Data Featured

IAS receives MRC accreditation for YouTube viewability measurement

Integral Ad Science (IAS) this month has been accredited by the Media Rating Council (MRC) for its third-party calculation and reporting of YouTube video viewability.

Data Featured

Transparency: New reports on Google and Amazon's advertising platforms

The introduction of these transparency reports by Google and Amazon can be seen as a direct response to the upcoming Digital Markets Act (DMA).

Data Featured

Google Ads and Analytics now share conversion definitions

Google today announced updates to Google Analytics 4, its flagship analytics platform. The changes aim to streamline campaign performance measurement and enhance insights, all with a focus on protecting user privacy.

Data

Utiq expands to Italy

Utiq addresses the growing demand for compliant, privacy-conscious advertising solutions. Powered by secure and encrypted data, Utiq empowers brands and publishers to deliver relevant, ad-funded experiences while upholding the highest consumer privacy standards.

Data

AudienceProject unveils Cost Reporting for Enhanced Media Optimization

AudienceProject this week announced the launch of cost reporting within its AudienceReport platform. This innovative feature enables marketers to analyze channel efficiency, optimize media spend, and maximize the reach of their campaigns.

Data

Comscore enhances Cross-Platform measurement with Social Audience integration

The addition of social metrics in the United Kingdom and Spain provides a deduplicated view of audiences across desktop, mobile, and social platforms.