Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Kantar earns recognition as TikTok Measurement Partner for Brand Lift Studies

Kantar this month been named a TikTok Measurement Partner for Brand Lift studies. This designation signifies Kantar's expertise in evaluating the impact of advertising campaigns on the TikTok platform.

Data Featured

Google Ads Introduces IP address exclusions in Performance Max campaigns

Google Ads yesterday unveiled a new feature designed to provide marketers with greater control over ad delivery within Performance Max campaigns. IP address exclusions allow marketers to block specific IP addresses or network ranges from seeing their ads.

Data Featured

Display & Video 360: Audience profile analysis deprecation announced

Google this week announced the upcoming removal of the Audience Profile Analysis feature within Display & Video 360 (DV360).

Data Featured

Apple announces updated App Store Privacy requirements for developers

Apple announced last week upcoming changes to the App Store review process, with a focus on increased transparency and user privacy for third-party app developers.

Search Featured

Pichai discusses AI Strategy and Search Innovation on Q1 earnings call

A core focus of the discussion revolved around Google's approach to artificial intelligence (AI) and its integration into Search.

Data Featured

Study: Generative AI poised to accelerate economic growth, create new jobs

Released on April 25, 2024, the report highlights the potential of this technology to act as a powerful economic driver.

Data

FTC strengthens health data protections with updated breach notification rule

The Federal Trade Commission (FTC) this week announced a significant update to the Health Breach Notification Rule (HBNR). This update aims to strengthen protections for consumers' health data in the digital age.

Data

DeepL launches AI writing assistant, DeepL Write Pro, for businesses

This marks a significant development for DeepL, as it represents their first product built on their own Large Language Model (LLM) technology.

Data

Salesforce unveils AI-Powered tools to help banks resolve transaction disputes faster

These capabilities, built on the Einstein 1 Platform, integrate with Salesforce Financial Services Cloud to leverage customer data and automate manual tasks, aiming to improve efficiency and customer satisfaction.

Data Featured

IAB wins legal challenge against FTC's proposed online subscription rules

The IAB argued that the FTC's proposed changes to the "Negative Options Rule" would harm both businesses and consumers.

Data

Common reporting mistake in GA4 and How to Fix It

The issue centers around how referrer data is handled within GA4 for marketing channel performance.

DOOH Featured

JCDecaux's Metro Audience Measurement gains validation from Ipsos

JCDecaux SA this week announced Ipsos, a renowned market research firm, has validated its global metro audience measurement system, "Metro Audience Metrix" (MAM).

Data Featured

Google Analytics 4: enhanced user data import for audience targeting

Google this week updated user data import functionality for Google Analytics 4 (GA4) audiences. This update allows data imported via user data import to be immediately utilized as criteria for existing GA4 audiences.

Data Featured

HubSpot unveils major updates at Spotlight, including all-new service hub and content hub

The update includes the launch of entirely new Service Hub and Content Hub solutions, alongside global availability of Commerce Hub and expanded features powered by HubSpot AI.

Data

Apple launches Made for Business program

This initiative includes the launch of a special "Made for Business" series within its Today at Apple program, alongside dedicated in-store support and a suite of relevant business tools.

Data Featured

Major Ad Tech player maintains course despite third-party deprecation cookie delay

Criteo, has emphasized its commitment to its existing strategy for navigating the changing privacy landscape.

Data Featured

Third-Party Cookie Deprecation in Chrome: timeline pushed back to early 2025

The deprecation will now likely occur in early 2025.

Data

DoubleVerify's TrustArc certification: a step forward for responsible AI in marketing

The certification evaluates AI governance practices, focusing on principles of accountability, fairness, and transparency.

Data Featured

EU Data Watchdog: Consent or Pay models must give users real choice

The EDPB, the EU's data privacy authority, determined that most 'consent or pay' models do not comply with General Data Protection Regulation (GDPR) standards for valid consent.

Social Featured

Facebook announces auto-upgrade feature to streamline Marketing API versioning

Beginning in May 2024, a version auto-upgrade feature will automatically update Marketing API calls for endpoints that remain unaffected between versions.

Display

Apple opens new avenue for App Discovery in Europe

Apple is transforming iOS app distribution within the European Union. With the latest iOS 17.5 beta 2 release, a new feature called Web Distribution empowers developers to offer their apps directly from their websites to EU-based users.

Data Featured

Understanding TikTok Geo Lift Tests

To uncover TikTok's real contribution to sales, marketers are turning to the Geo Lift Test.

Data Featured

Google's Reader Revenue Manager

The tool Reader Revenue Manager promises a streamlined path to implementing subscriptions, contribution models, newsletters, and more.

Search Featured

Sundar Pichai on the responsibility of tech companies and the potential of AI

This month, at the 2024 Business, Government & Society Forum at Stanford Graduate School of Business, Sundar Pichai, CEO of Google, spoke about the importance of companies taking responsibility for the impact they have on society.

Data

What is the Kindle App? your gateway to digital reading

The Kindle app isn't a physical e-reader, but rather a software application from Amazon designed to let users access and read Kindle ebooks on a variety of devices, including phones, tablets, and computers.