Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data Featured

Australia proposes dual track privacy compliance for digital advertisers

Peter Leonard reveals Productivity Commission alternative at IAB summit as industry adaptation deadline approaches.

Video

Nielsen secures two-year TV measurement extension in New Zealand

Nielsen extends TV measurement services contract with Sky and TVNZ through June 2027, introducing new streaming tools for New Zealand broadcasters.

Data

Austrian court rules "Pay or Okay" model illegal for DerStandard newspaper

The Austrian Federal Administrative Court has confirmed that the "Pay or Okay" consent model violates European data protection laws, delivering a significant ruling against leading newspaper DerStandard.at on August 18, 2025.

Data

W3C streamlines web standards process with major document updates

W3C removes Proposed Recommendation phase and introduces Charter Refinement to simplify standards development while maintaining quality controls.

Data

Austrian court mandates greater transparency in automated credit decisions

Company must disclose meaningful details about algorithmic logic after Federal Administrative Court rules on a GDPR violation.

Data

New privacy tech could reshape digital marketing data use

OECD research reveals how privacy-enhancing technologies help marketers process customer data while meeting strict regulations, but challenges remain for widespread adoption.

Data

Dentsu cuts 3,400 jobs globally as international struggles intensify

Major advertising group eliminates 8% of international workforce after recording substantial impairment losses following earnings announcement on August 14.

Data

NextDNS introduces DNS-level bypass for age verification systems

NextDNS launched DNS-level age verification bypass on August 16, 2025, using geo-spoofing technology to help users avoid uploading government IDs to websites requiring age checks.

Video

PubMatic reports Q2 2025 results with sustained growth in CTV and emerging revenue streams

Supply-side platform delivers 20% adjusted EBITDA margin while processing nearly 78 trillion impressions amid DSP partner challenges.

Data

Consumer app marketers see 214% ROAS boost beyond Google and Meta

New research reveals 88% of consumer mobile app ad spend remains with Google and Meta despite users shifting attention elsewhere, with diversification yielding up to 214% higher returns.

Data

Match Group settles FTC charges for $14 million over deceptive dating practices

Match Group agrees to $14 million settlement resolving FTC charges of deceptive advertising and billing practices on Match.com platform.

Data

Meta announces agentic solution for data warehouse security and access

Meta unveils multi-agent system addressing data warehouse access challenges as AI transforms enterprise infrastructure through automated negotiation between user and owner agents.

Data

Looker Studio adds background colors for bar and column chart labels

Background color options for data labels enhance chart readability in latest visualization platform update.

Data

Meta deprecates additional Page Insights API metrics from November 15

Major API changes affect marketing measurement as platform continues alignment with Meta Business Suite.

AI

German court confirms Meta AI training includes children's data despite protections

Schleswig-Holstein ruling acknowledges Meta's AI models process minors' personal information through public posts, highlighting failures in data protection measures for vulnerable populations.

Data

Nielsen launches Connected TV intelligence for Australia's advertising market

Nielsen announces Q4 2025 launch of Ad Intel CTV in Australia, bringing competitive intelligence to streaming platforms for marketers analyzing spend.

Data

Google Ads API v21 introduces AI Max and campaign transparency tools

Google releases version 21 with enhanced AI features for Search campaigns and expanded Performance Max insights across advertising platform.

Data

NielsenIQ acquires Brazilian company Mtrix to strengthen Latin America position

NielsenIQ acquired Brazilian SaaS company Mtrix on August 6, 2025, expanding supply chain visibility across indirect distribution channels in Latin America.

Data

Publicis Media France becomes first media group to earn UTIQ certification

Telecommunications-powered advertising solution addresses cookie deprecation challenges as French market leads privacy-first digital transformation.

Data

Chrome 140 introduces HTTP cookie prefix to combat client-side security threats

Chrome 140 beta introduces __Http and __HostHttp cookie prefixes on August 6, 2025, enabling servers to distinguish server-set from client-set cookies.

Data

European publishers show 73% adoption of supply chain transparency standards

IAB Europe study reveals over 99% of ads.txt files meet industry standards, with 79% successfully matched to sellers.json data across 2,054 publishers.

Data

Deloitte and Meta study reveals critical gaps in marketing personalization

80% of consumers expect personalized experiences while marketers struggle with cross-functional implementation.

Data

The European Media Freedom Act takes effect amid surveillance concerns

European Media Freedom Act becomes fully effective August 2025 with journalist surveillance protections and public media independence rules, but enforcement uneven across member states.

Data

Google releases waterfall chart documentation for Looker Studio

Google unveils detailed waterfall chart implementation guide and Looker connector updates for business intelligence users.

Data

Google acknowledges Looker Studio sharing privacy bug

Critical vulnerability affects "Unlisted" report visibility despite privacy settings.