Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Looker connected sheets triples pivot table row limit to 100,000 rows

Major update to Looker Connected Sheets increases pivot table row limit from 30,000 to 100,000 rows for enhanced data analysis.

Data

CMA demands changes to Google Privacy Sandbox after cookie deprecation reversal

UK regulator finds ongoing competition concerns in Google's revised Privacy Sandbox approach despite user choice on cookies.

Data

Google introduces 7-Day warning period for Customer Match policy violations

Google updates Customer Match policy to include grace period before account suspensions, focusing on user experience protection.

Data

AppLovin shatters records with $1.2B Q3 Revenue as AI technology transforms digital advertising

Record-breaking quarter shows AppLovin's AI-powered advertising platform AXON driving 39% revenue surge and 300% profit growth.

Data Featured

Click Fraud explained

Comprehensive analysis of click fraud mechanisms, detection methods, and impact on digital advertising ecosystem.

Data

Google Analytics launches data access monitoring tools for security control

Google Analytics introduces new quota log reporting features for improved data access tracking and API usage monitoring.

Data

IAB Tech Lab's Accountability Platform sets new standard for privacy signal monitoring

IAB Tech Lab launches verification framework to monitor privacy signal compliance in digital advertising supply chains.

Data

Magnite reports strong Q3 2024 results driven by CTV growth and Netflix partnership

Connected TV advertising leads growth with 23% YoY increase as Magnite expands partnerships with major streaming players.

Data

The Trade Desk reports accelerated growth with 27% revenue increase in Q3 2024

Digital advertising platform reports strong financial performance driven by CTV growth and retail media expansion.

Video

Nielsen achieves MRC Approval for first-party streaming data integration in TV Ratings

MRC grants Nielsen historic approval to integrate streaming data with TV ratings, marking first accredited person-level measurement solution.

Data

State Bar complaint filed against Google executive over alleged evidence destruction

Advocacy groups urge California State Bar to investigate Google's Kent Walker for alleged systematic destruction of legal records.

Data

YouTube streamlines Third-Party Measurement controls for Display & Video 360 platform

Google announces self-service enablement for YouTube's third-party measurement partners, enhancing advertising analytics automation.

Data

Display & Video 360 launches SDF v8: Major update brings Demand Gen integration

Google's DV360 platform introduces SDF v8 with enhanced Demand Gen support, new ad types, and improved campaign management features.

Data

HubSpot acquires Cacheflow to transform B2B billing and CPQ solutions

HubSpot's strategic acquisition of Cacheflow enhances B2B billing capabilities, promising automated revenue management solutions.

Data

Google Analytics unveils benchmarking tool for industry performance comparison

Google's new Analytics benchmarking feature enables encrypted data comparison across 1000+ industry peer groups for business metrics.

Search

CRTC approves $100M annual Google payment to support Canadian news organizations

CRTC grants Google a 5-year exemption from Online News Act in exchange for $100M annual contribution to Canadian journalism.

Data

Microsoft exposes Google's shadow campaigns and lobbying efforts in Cloud Computing battle

Microsoft reveals Google's covert operations to influence cloud computing market through undisclosed funding and lobbying groups.

Data

Study reveals all languages share similar information speed despite differences

Research finds human languages transmit information at ~39 bits per second through natural balance of speech rate and density.

AI

Apple Intelligence launches today

Apple releases comprehensive AI system with writing tools, enhanced Siri, and photo editing across iOS 18.1 and macOS Sequoia devices.

Data

Privacy setting increases online news reading by 54%, major European study reveals

New research shows disabling cookie tracking leads to higher engagement with news content, challenging digital advertising assumptions.

Data Featured

Industry groups challenge FTC's landmark "Click to Cancel" rule

Major trade associations file lawsuit against Federal Trade Commission's comprehensive rule requiring simple cancellation methods for subscription services.

Video

Nielsen launches YouTube CTV ad measurement with cross-device tracking in Thailand

Nielsen expands YouTube advertising measurement in Thailand, offering deduplicated tracking across CTV, mobile and desktop devices.

Data

Google Analytics updates BigQuery Export with enhanced traffic source analysis

Learn about the latest Google Analytics BigQuery export enhancement adding session-scoped traffic source fields for deeper insights.

Video

Nielsen expands YouTube CTV ad measurement in India with cross-device analytics

Nielsen launches deduplicated measurement for YouTube CTV ads across mobile and desktop devices in India, enhancing ad analytics.

Data

Google and YouTube launch Election Tools for US Voters

Google rolls out features to help voters access polling locations, candidate information, and combat AI-generated content ahead of November election.