Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Life event consumer study shows shifting brand engagement patterns

New research reveals how major life changes impact consumer behavior and brand interactions across retail categories.

Data

Google Analytics streamlines key event tracking with one-click recommendations

New update enables marketers to mark and create key events with a single click, improving campaign measurement efficiency.

Data

European data protection board unveils new strategy for cross-regulatory cooperation

EDPB announces initiatives to align GDPR with EU digital laws and increase support for SMEs in latest strategic framework.

Data

Microsoft Advertising Platform integrates with Mediaocean for automated orders

New integration between Microsoft Advertising and Mediaocean's Prisma platform enables automated order insertion for media buyers.

Data

Wikipedia traffic shifts: From ChatGPT to Politics as top draw 2023-2024

Analysis reveals how reader interests shifted from AI dominance in 2023 to political engagement in election year 2024.

Data

Digital rights group NOYB gains EU-wide authority for collective data protection cases

Privacy watchdog NOYB receives approval to launch EU-wide collective redress actions for GDPR violations and data rights.

Data

Temu releases content moderation report for EU Digital Services Act

Temu details content moderation practices, automated systems, and human oversight in new transparency report for EU compliance.

Data

MSN Weather unveils new homepage with modern design

Microsoft's MSN Weather launches redesigned homepage featuring AI forecasting, unified interface, and detailed weather insights, backed by leading accuracy data.

Data

Microsoft Clarity enhances website analytics with new Wix integration features

Microsoft's latest update brings advanced user behavior tracking and AI-powered insights directly into the Wix platform for improved analytics.

Data

IAB Tech Lab releases framework for privacy-first digital advertising without IDs

New industry guidance helps advertisers and publishers navigate the transition to ID-less solutions while maintaining advertising effectiveness and privacy standards.

Data

EU Data Protection Board strengthens AI governance framework with new initiatives

European Data Protection Board announces collaborative measures with EU AI Office to align data protection and AI governance frameworks.

Data

Google Analytics adds manual ad content support to custom channel groups analysis

Google Analytics enhances custom channel group analysis by adding manual ad content parameter support for improved traffic tracking.

Data

Spotify expands digital publishing tools with launch of Spotify for Authors platform

Spotify introduces comprehensive analytics and promotional tools for audiobook creators through new Spotify for Authors platform.

Data

Google Developer program launches Premium Tier with $500 cloud credits, expert support

Google expands its Developer Program with a new premium membership offering cloud credits, certification vouchers, and 1:1 expert consultations.

Search

DOJ and States seek historic breakup of Google

Justice Department proposes Chrome divestiture and unprecedented data-sharing requirements to restore competition in search markets.

Data

Google AdSense unifies first-party cookie controls in major platform update

Google announces significant changes to AdSense first-party cookie management, affecting publisher controls and third-party demand access.

Data

Disney+ partners with AudienceProject for independent ad campaign measurement in Europe

AudienceProject becomes one of the first European measurement firms to offer independent audience tracking for Disney+ ad campaigns.

Display

Mediaocean acquires Innovid for $500M to create independent ad tech powerhouse

Advertising software giant Mediaocean buys Innovid in a $500M deal, merging it with Flashtalking to challenge Google's ad tech dominance.

Data Featured

New Google Analytics Cost Data Import

Google Analytics enhances cost data import functionality to better track unmatched data and improve campaign metrics importation.

Data

LiveRamp launches Media Intelligence Tools to streamline cross-platform campaign analysis

LiveRamp expands Quick Start Insights with standardized media metrics across premium publishers to enhance campaign measurement.

Data

DOJ seeks Chrome Sale in historic Google Antitrust remedy proposal

Justice Department to request Google sell Chrome browser and implement AI restrictions as part of landmark antitrust case remedies.

Data

Short seller's report claims misconduct in Zeta Global's data collection practices

Culper Research report alleges Zeta Global operates extensive consent farms and engages in revenue round-tripping.

Data

App Store updates VAT and pricing changes in multiple countries for December 2024

Major tax and pricing changes announced for App Store developers in Nepal, Kazakhstan, Madeira, Japan and Türkiye.

Data

FTC warns Data Clean Rooms not a privacy silver bullet despite growing industry use

Federal Trade Commission issues guidance on Data Clean Rooms' privacy limitations and companies' legal obligations.

Data

Meta enhances Developer Platform with new user data deletion requirements

Meta implements mandatory user data deletion protocol for developers, strengthening privacy protection measures.