Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Microsoft expands Markdown ecosystem with new document conversion tool

Tech giants Microsoft and Google enhance Markdown integration in their office suites, signaling wider adoption of plain text formats.

Data

Austrian data authority orders public broadcaster to revamp cookie consent design

Austrian DPA rules that ORF's cookie banner design must be changed to ensure equal visual prominence of all consent options.

Display

French privacy watchdog fines Orange €50m for unauthorized email advertising

France's data protection authority penalizes Orange for displaying ads in users' email inboxes without consent and cookie violations.

Data

Court orders WordPress founder to restore WPEngine's platform access

Federal court orders WordPress founder to restore WPEngine's access in major ruling affecting open-source ecosystem.

Data

European data watchdog finds EU Commission illegally targeted political ads on X

EU Data Protection Supervisor rules Commission violated privacy laws in targeted chat control regulation campaign.

Data Featured

BeReal's dark pattern tactics raise privacy concerns as user tracking system faces legal challenge

Privacy advocacy group noyb files complaint against BeReal over consent practices forcing users to accept data tracking or face daily popups.

Search

Cloudflare launches Robotcop to enforce robots.txt policies against AI crawlers

New tool helps website owners monitor and block unauthorized AI bot access by enforcing robots.txt directives at the network level.

Data

Meta introduces new search and analytics features to Threads API platform

Meta enhances Threads API with advanced search capabilities and new metrics for developers to build improved integrations and tools.

Data Featured

Internet traffic surges 17% in 2024 as global digital transformation accelerates

New data reveals record government shutdowns, rising malicious traffic, and shifts in AI adoption across worldwide networks.

Data

Apple plans retail expansion in Saudi Arabia with online store launch in 2025

Apple announces plans to launch its online store in Saudi Arabia next summer, followed by physical retail locations starting 2026.

Data

Omnicom to acquire Interpublic for $13.3 billion in advertising industry transformation

Historic merger combines two advertising giants to create world's largest marketing services provider amid technological shifts.

Data Featured

Ahrefs expands into web analytics market with new feature across all plan tiers

Search software company Ahrefs launches web analytics tool, available on free and paid plans, expanding beyond SEO toolset.

Data

Omnicom and IPG merger talks signal major advertising industry consolidation

WSJ reports potential combination would create world's largest ad company, surpassing WPP with over $20 billion in revenue.

Data

Cloudflare expands domain transfer support to include premium domains

Users can now transfer premium domain names to Cloudflare's registrar service, expanding beyond standard domain offerings.

Data

Understanding demand curves: Key tool for effective marketing strategies

An examination of how demand curve analysis helps businesses optimize pricing and marketing decisions in competitive markets.

Data

Marketing strategy comparison reveals cost-efficiency patterns across ATL, BTL methods

Detailed analysis of marketing approaches shows significant variations in ROI measurement and budget requirements across strategies.

Data

Taiwan designates Google as regulated online advertising platform under anti-fraud law

Taiwan's Ministry of Digital Affairs names major tech platforms for mandatory compliance with new anti-fraud advertising measures.

Data

Looker Studio expands natural language capabilities with Gemini integration

Google's Looker Studio enhances data analytics with Conversational Analytics and autogenerated chart features

Data

Experian acquires Audigent to boost data capabilities in advertising ecosystem

Data giant Experian expands marketing solutions through strategic acquisition of Audigent, enhancing audience targeting capabilities.

Data

Google bid manager API expands reach data inclusion with new confidence filter

Google's bid manager API now allows access to previously excluded reach metrics data through a new statistical confidence filter.

Data

Nielsen integrates TikTok data into cross-media measurement system for advertisers

Nielsen's latest measurement tool incorporates TikTok campaign data, enabling direct performance comparison across digital platforms.

Data

Court orders OpenAI to disclose employees' social media messages in copyright case

Federal court rules California labor code does not prevent OpenAI from producing work-related social media messages in discovery.

Data

Google details comprehensive web crawling process in new technical document

New documentation explains how Googlebot discovers and processes web pages, including resource management and rendering.

Data

Opera advertising arm receives top industry certification for security standards

Opera Ads joins select group of 34 organizations worldwide achieving TAG Platinum status for digital advertising safety measures.

Data

Amazon debuts data streaming service for advertising metrics optimization

New service enables advertisers to access hourly performance data and campaign changes in near real-time through AWS integration.