Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data Featured

YouTube auto-tagging to be enabled by default for DV360

New trafficking updates to affect digital advertisers in September 2024.

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Google to roll out Enhanced Attribution across Marketing Platform

Google's Display & Video 360 and Campaign Manager 360 to implement improved conversion tracking for advertisers.

Data

Meta unveils RETINAS: server fleet sustainability metrics

Meta's new RETINAS initiative introduces real-time server fleet utilization effectiveness to optimize data center emissions.

Data

Google unveils custom Gems and Imagen 3 for enhanced AI interactions

Gemini Advanced users gain personalized AI assistants; improved image generation rolls out.

Data

InfoSum and Choreograph collaborate to enhance data-driven advertising

InfoSum partners with WPP's Choreograph to improve campaign planning and audience profiling through secure data collaboration technology.

Data

Google Tag Manager introduces new Consent Mode Override Setting

Google Tag Manager's latest update includes a 'Set consent mode override' feature, enhancing user privacy controls.

Data

Circana expands media measurement capabilities with strategic acquisitions

Circana to acquire NCSolutions and Nielsen's Marketing Mix Modeling business, enhancing its media analytics offerings.

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Google launches new tools to enhance first-party data management

Google introduces Tag Diagnostics and integrated CMP setup to simplify consent management and improve measurement accuracy.

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GA4 enhances mobile app engagement with Deep Link Recommendations

New Google Analytics feature helps developers implement deep links, boosting app conversions and user engagement.

Data

Nielsen expands YouTube CTV measurement in Australia with deduplication

Nielsen launches deduplicated YouTube CTV ad measurement in Australia, enhancing cross-platform campaign insights for advertisers.

Video Featured

Google Ads quietly adds YouTube creator-based audience targeting feature

Digital marketer discovers new option in Google Ads allowing remarketing based on specific YouTube creator videos.

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Apple's Glowtime event: iPhone 16 launch set for September 9, 2024

Apple announces "Glowtime" event for September 9, 2024. New iPhone 16 expected alongside other product reveals.

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Dutch DPA fines Uber €290 Million for unlawful data transfers to US

Dutch Data Protection Authority imposes massive fine on Uber for transferring European drivers' data to US without adequate safeguards.

Data Featured

Mark Nottingham calls for revitalization of web feeds technology

Internet standards expert Mark Nottingham outlines challenges and opportunities for improving RSS and Atom web feeds.

Data

Baidu blocks Google and Bing from indexing Baike content amid AI data demands

Chinese tech giant Baidu restricts access to its online encyclopedia, highlighting growing competition for AI training data.

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Belgian Data Protection Authority fines telecom company €100,000 for GDPR breach

Belgian DPA imposes €100,000 fine on telecom company for 14-month delay in responding to customer's data access request.

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New Google-CloudVertexBot

Google adds Google-CloudVertexBot to its crawler lineup, aiding site owners in Vertex AI Agent creation

Video

ACR data integration boosts TV ad targeting for The Trade Desk users

Nexxen's ACR data now available on The Trade Desk platform, enhancing cross-channel TV advertising capabilities in key markets.

Data

Google Analytics 4 enhances session tracking for ad manager-linked properties

GA4 improves session_start event processing for properties linked to Google Ad Manager, offering more accurate user session data.

Data Featured

Google releases Step-by-Step Video Guide for adding Google Tag

Google's new instructional video offers a detailed walkthrough on implementing the Google Tag via Google Tag Manager.

Data

Tech Leaders Converge for ADVANCE: Smartly's Flagship Advertising Event in NYC

ADVANCE event explores AI, creativity, and social impact in advertising with industry leaders on September 18, 2024, in New York City.

Data

AudienceProject unveils enhanced interface for improved campaign management

AudienceProject introduces a new 'Campaign' entity and user interface in AudienceReport, aligning with industry standards.

Data

Looker Studio enhances Pivot Tables, adds 12 new partner connectors

Looker Studio's August update brings conditional formatting to collapsed pivot tables and expands data integration options.

Data

Meta unveils consolidated data access renewal process for developers

Meta announces a streamlined annual assessment for developers, consolidating multiple processes into one efficient system.

Data Featured

Apple announces significant changes to Browser Choice Screen for EU Users

Apple unveils updates to browser choice screen, default apps, and app deletion options for EU users, set to roll out by year-end.