Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

MSN Weather unveils new homepage with modern design

Microsoft's MSN Weather launches redesigned homepage featuring AI forecasting, unified interface, and detailed weather insights, backed by leading accuracy data.

Data

Microsoft Clarity enhances website analytics with new Wix integration features

Microsoft's latest update brings advanced user behavior tracking and AI-powered insights directly into the Wix platform for improved analytics.

Data

IAB Tech Lab releases framework for privacy-first digital advertising without IDs

New industry guidance helps advertisers and publishers navigate the transition to ID-less solutions while maintaining advertising effectiveness and privacy standards.

Data

EU Data Protection Board strengthens AI governance framework with new initiatives

European Data Protection Board announces collaborative measures with EU AI Office to align data protection and AI governance frameworks.

Data

Google Analytics adds manual ad content support to custom channel groups analysis

Google Analytics enhances custom channel group analysis by adding manual ad content parameter support for improved traffic tracking.

Data

Spotify expands digital publishing tools with launch of Spotify for Authors platform

Spotify introduces comprehensive analytics and promotional tools for audiobook creators through new Spotify for Authors platform.

Data

Google Developer program launches Premium Tier with $500 cloud credits, expert support

Google expands its Developer Program with a new premium membership offering cloud credits, certification vouchers, and 1:1 expert consultations.

Search

DOJ and States seek historic breakup of Google

Justice Department proposes Chrome divestiture and unprecedented data-sharing requirements to restore competition in search markets.

Data

Google AdSense unifies first-party cookie controls in major platform update

Google announces significant changes to AdSense first-party cookie management, affecting publisher controls and third-party demand access.

Data

Disney+ partners with AudienceProject for independent ad campaign measurement in Europe

AudienceProject becomes one of the first European measurement firms to offer independent audience tracking for Disney+ ad campaigns.

Display

Mediaocean acquires Innovid for $500M to create independent ad tech powerhouse

Advertising software giant Mediaocean buys Innovid in a $500M deal, merging it with Flashtalking to challenge Google's ad tech dominance.

Data Featured

New Google Analytics Cost Data Import

Google Analytics enhances cost data import functionality to better track unmatched data and improve campaign metrics importation.

Data

LiveRamp launches Media Intelligence Tools to streamline cross-platform campaign analysis

LiveRamp expands Quick Start Insights with standardized media metrics across premium publishers to enhance campaign measurement.

Data

DOJ seeks Chrome Sale in historic Google Antitrust remedy proposal

Justice Department to request Google sell Chrome browser and implement AI restrictions as part of landmark antitrust case remedies.

Data

Short seller's report claims misconduct in Zeta Global's data collection practices

Culper Research report alleges Zeta Global operates extensive consent farms and engages in revenue round-tripping.

Data

App Store updates VAT and pricing changes in multiple countries for December 2024

Major tax and pricing changes announced for App Store developers in Nepal, Kazakhstan, Madeira, Japan and Türkiye.

Data

FTC warns Data Clean Rooms not a privacy silver bullet despite growing industry use

Federal Trade Commission issues guidance on Data Clean Rooms' privacy limitations and companies' legal obligations.

Data

Meta enhances Developer Platform with new user data deletion requirements

Meta implements mandatory user data deletion protocol for developers, strengthening privacy protection measures.

Data

Looker connected sheets triples pivot table row limit to 100,000 rows

Major update to Looker Connected Sheets increases pivot table row limit from 30,000 to 100,000 rows for enhanced data analysis.

Data

CMA demands changes to Google Privacy Sandbox after cookie deprecation reversal

UK regulator finds ongoing competition concerns in Google's revised Privacy Sandbox approach despite user choice on cookies.

Data

Google introduces 7-Day warning period for Customer Match policy violations

Google updates Customer Match policy to include grace period before account suspensions, focusing on user experience protection.

Data

AppLovin shatters records with $1.2B Q3 Revenue as AI technology transforms digital advertising

Record-breaking quarter shows AppLovin's AI-powered advertising platform AXON driving 39% revenue surge and 300% profit growth.

Data Featured

Click Fraud explained

Comprehensive analysis of click fraud mechanisms, detection methods, and impact on digital advertising ecosystem.

Data

Google Analytics launches data access monitoring tools for security control

Google Analytics introduces new quota log reporting features for improved data access tracking and API usage monitoring.

Data

IAB Tech Lab's Accountability Platform sets new standard for privacy signal monitoring

IAB Tech Lab launches verification framework to monitor privacy signal compliance in digital advertising supply chains.