Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Visa and Mastercard become enforcement arms of UK online safety regulations

Financial networks now implementing government censorship policies across digital platforms, from Steam to adult content sites.

Data

AudienceProject now available in Canada through NLogic partnership

Independent measurement solution launches across digital platforms including CTV, social media and streaming.

Data

CNIL study reveals economic benefits of data protection officers in companies

French data protection authority analyzes financial returns from DPO appointments across 3,625 organizations.

Data

UK online safety law sparks massive VPN surge

VPN provider reports massive surge after age verification requirements take effect for adult content sites.

Data

Japan mobile app market shows diversified growth with finance leading surge

Report reveals 50% jump in finance app installs while gaming maintains steady growth trajectory.

Data

German court ruling on cookie consent could impact tag management practices

Hannover administrative court finds Google Tag Manager requires consent, raising questions for marketing tech.

Data

CNIL finalizes recommendations for AI system development under GDPR

French data watchdog clarifies technical requirements for artificial intelligence models and training data annotation.

Data

Sweden reclaims top spot as European innovation reaches €118.9bn milestone

Sweden retakes lead in European Innovation Scoreboard 2025 as digital advertising sector demonstrates resilience with record growth across 27 member states.

Data

Google Ad Manager expands user identifier sharing for curation partners

Google introduces data sharing controls and extends signal types to improve programmatic targeting capabilities.

Data

Google Analytics experimental MCP server enables AI conversations with data

Google launches experimental open-source Model Context Protocol server connecting AI assistants to analytics data through natural language.

Data

Indonesia agrees to US data transfer framework in historic trade deal

Indonesia commits to personal data transfers to US under new trade agreement announced July 22, 2025, requiring data protection adequacy recognition.

Data

Study: large language models qualify as personal data

Researchers publish framework demanding GDPR compliance throughout AI development lifecycle.

Data

McDonald's Poland faces record €3.89 million GDPR fine for processor oversight failures

Polish data protection authority imposes comprehensive penalties following employee data breach at McDonald's franchise network.

Data

Google updates Ads Data Hub methodology with expanded metrics scope

Google expands measurement capabilities for advertisers with new metrics and refined traffic classification standards in latest platform documentation.

Data

DuckDuckGo browser redesign focuses on streamlined privacy interface

Privacy-focused browser introduces visual updates and expanded AI access while maintaining core security features.

Data

Google Ads API enables dual gclid and gbraid fields starting October 3

Google removes restriction preventing simultaneous use of click identifiers in conversion uploads.

Data

Google Analytics launches MCP server for AI-powered data conversations

Google Analytics launches open-source Model Context Protocol server enabling natural language data queries through AI assistants.

Data

Cambodia announces comprehensive data protection law

Draft legislation establishes data protection framework requiring two-year implementation period for Southeast Asian nation.

Data

DoubleVerify reveals North America's ad quality improvements amid rising bot fraud

Media verification specialist documents 4.6% brand suitability violation rate alongside 101% surge in bot fraud activity.

Data

Internet outages reach 'shutdown season' across 125 countries in Q2 2025

Government-directed shutdowns returned with unprecedented scope during second quarter, affecting digital marketing campaigns and network infrastructure across multiple regions, according to Cloudflare analysis.

Data

Google Analytics launches lead acquisition and loss tracking reports

Google introduces comprehensive lead generation reporting system with new audience templates and event schema for businesses.

Social

Google Analytics enables direct Reddit Ads cost data tracking integration

Google Analytics 4 launches native Reddit advertising cost import feature, streamlining cross-platform campaign measurement for digital marketers.

Data

Google dismantles 9,800+ channels in Q2 2025 coordinated influence operations

Google's Threat Analysis Group terminates thousands of YouTube channels and blocks domains across multiple platforms in coordinated influence campaign crackdowns spanning seven countries.

Data

Uganda orders Google to register as data processor in landmark privacy ruling

Uganda's data protection office rules against Google for failing to register and properly handle cross-border data transfers.

Data

Google executive criticizes Meta's age verification approach as risky for children

Privacy chief Kate Charlet warns Meta's app store proposal would expose granular age data to millions of developers.