Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Microsoft Advertising mandates user consent signals by May 2025

Microsoft sets deadline for implementing consent signals to ensure compliance with European privacy laws.

Data

EDPB Issues New Guidelines on PNR Data Processing Following Court Ruling

European air passenger data retention limited to six months under new guidelines as data protection authorities tighten rules on surveillance.

Data

Declarative Web Push simplifies notifications without JavaScript

New WebKit feature brings privacy and energy efficiency to web push, eliminating service worker requirements.

Data

Display & Video 360 API v4 now generally available

generally available Google's programmatic advertising platform reaches major milestone with stable API release.

Data

Critical fix coming for LowerTargetRoas recommendations in Google Ads API

Developers need to update applications before April 23 implementation.

Data Featured

Apple fined €150 million: ATT framework ruled anticompetitive

Apple's App Tracking Transparency approach deemed disproportionate and harmful to smaller publishers.

Data

Bot traffic costing advertisers billions as fraud detection fails, investigation reveals

Comprehensive investigation finds major verification systems routinely miss declared bots operating from data centers, raising questions about industry oversight.

Data

New client-side library for tracking ad click IDs launched

A technical solution for monitoring advertisement performance across multiple platforms without requiring server-side implementation.

Data

Google launches user choice billing for UK app developers

Alternative payment options expand after engagement with competition authority.

Data

Last-touch returns amid new Google features

Understanding the complexities of attribution methods as Google introduces platform-comparable columns.

Data

Digital audience measurement: How gatekeepers weaponize opacity

How digital platforms use self-preferencing tactics in audience measurement to maintain dominance.

Data

iSpot unveils attribution solution for rapid performance tracking

Real-time TV advertising measurement aims to democratize performance data.

Data

Google Analytics introduces annotations feature to enhance data context

New functionality allows teams to document data fluctuations and campaign impacts directly within reports.

Data

Performance marketing basics remain challenging despite AI advances

Digital marketing fundamentals continue to be overlooked while new technologies gain attention.

Data

Advocate General sides with WhatsApp in landmark EDPB accountability case

Crucial ruling could reshape how data protection decisions can be challenged across the EU.

Data

Proton VPN and Vivaldi browser form strategic privacy partnership

Collaboration between European tech companies aims to provide users with enhanced digital privacy tools in an increasingly surveillance-based online environment.

Data

Utiq's Adobe integration enhances advertising performance across browsers

Data-driven advertising solution delivers significant improvements in non-Chrome environments.

Data

Google's CMP launches support for consent mode

New integration enables user consent choices to flow across Google's product ecosystem.

Data

Marketing effectiveness research shows equal impact in months 5-24

New study reveals how brands underestimate long-term marketing returns and pricing power effects.

Data

Marketing measurement methods: Combining approaches for optimal results

Advanced analytics can help marketers navigate fragmented data landscapes.

Data

Google updates crawler verification processes with daily IP range refreshes

Enhanced security measures help website owners identify legitimate Google web crawlers and protect against potential imposters.

Data

Adform launches new campaign planning tool for digital advertisers

New platform aims to streamline workflow between planning and campaign activation.

Video

Google to leverage IP addresses for CTV advertising

How new policy changes will impact household targeting across connected TV platforms.

Data

Microsoft Clarity expands Google Ads metrics

Enhanced analytics platform bridges behavioral insights with detailed advertising data.

Data

Publicis to acquire Lotame

The acquisition strengthens Publicis' position in identity-driven marketing with extensive global reach.