Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Jan 24, 2026 Bombora and Comscore unite to create 300 B2B contextual audiences

B2B audience targeting diagram showing Chief Financial Officers segment with account connections

Bombora's B2B data powers 300 new Proximic by Comscore Predictive Audiences, enabling contextual targeting across The Trade Desk and Microsoft Monetize.

by Luis Rijo

Data - Jan 22, 2026 Microsoft Clarity exposes AI bot traffic with new visibility dashboard

Microsoft Clarity Bot Activity dashboard showing AI crawler traffic breakdown by operator and purpose

Microsoft Clarity launched Bot Activity tracking on January 21, 2026, revealing which AI systems crawl websites and how automated traffic affects infrastructure performance.

by Luis Rijo

Data - Jan 22, 2026 Super Bowl ads drove 31% QSR foot traffic spike, but will brands return?

Crowded retail location showing peak foot traffic surge after Super Bowl QSR advertising campaigns.

Azira foot traffic data shows Dunkin', Little Caesars, and Taco Bell saw 31% store visit increases after 2025 Super Bowl ads, with peak impact hitting 48% on Thursday.

by Luis Rijo

Display - Jan 22, 2026 Awin confirms Honey violated affiliate policies, suspends payments

Awin Group yesterday suspended Honey's payments after investigation confirmed browser extension violated publisher policies through affiliate commission diversion practices.

by Luis Rijo

AI - Jan 22, 2026 Yelp bets $270M on AI with Hatch acquisition to automate services leads

Yelp acquires AI communication platform Hatch for $270 million to automate lead management for home services businesses, marking its largest AI investment to date.

by Luis Rijo

Data - Jan 21, 2026 AudienceProject activates Disney+ measurement across five European markets

AudienceProject enables independent measurement of Disney+ advertising campaigns across five European markets

AudienceProject launches direct Disney+ integration enabling independent audience measurement of streaming campaigns in UK, Germany, France, Italy, and Spain.

by Luis Rijo

Display - Jan 19, 2026 Two-thirds of Black consumers demand cultural representation in advertising

Young Black consumer engaging with mobile digital content representing cultural representation in advertising

Nielsen's 15th annual diversity report reveals 67% pay more attention to ads reflecting their culture, with 70% willing to boycott brands that devalue their community.

by Luis Rijo

Data - Jan 18, 2026 Google unlocks cross-data filtering and visibility controls in Looker Studio

Customer age distribution histogram showing breakdown by department in Looker Studio visualization

Google introduces cross-data source filtering, component visibility controls, and histogram charts to Looker Studio on January 15, expanding reporting capabilities.

by Luis Rijo

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