Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Latest Articles 373 Articles View All

Audio - Jan 24, 2026 Spotify hands playlist control back to listeners with AI-driven prompts

Spotify Prompted Playlist interface showing "Meet My New Favorite Artist" with natural language prompts

Spotify expands Prompted Playlist beta to US and Canada, letting Premium subscribers create personalized playlists using natural language while maintaining algorithmic discovery.

by Luis Rijo

Audio - Jan 17, 2026 Nearly half of podcast listeners never skip their favorite show

The Trade Desk and YouGov reveal 46% listener loyalty in U.S., positioning podcasts as high-value advertising channel with predictable reach despite persistent budget gap.

by Luis Rijo

Audio - Jan 17, 2026 Triton Digital expands decade-long partnership with Salem Media across streaming, podcasting and video

Salem Media Group's 91-station network spans major U.S. markets from coast to coast.

Triton Digital extends its technology partnership with Salem Media Group, adding YouTube podcast measurement and Sounder audio intelligence capabilities to the broadcaster's 91-station network.

by Luis Rijo

Audio - Jan 15, 2026 AudioGo adds true crime and comedy podcasts to January inventory

AudioGo expands with SiriusXM podcasts: MrBallen, Trevor Noah, Morbid, SmartLess Media, and more shows

AudioGo today expanded its podcast advertising network with high-profile shows from SiriusXM and multicultural publishers, giving marketers access to previously unavailable inventory.

by Luis Rijo

AI - Jan 12, 2026 Google and Apple's Gemini deal raises questions about AI market control

Apple and Google logos joining hands on globe illustrating AI partnership dominance

Google's Gemini models will power Apple Intelligence starting 2026. The multi-year partnership centralizes AI control amid industry criticism of platform dominance.

by Luis Rijo

Audio - Jan 11, 2026 Netflix's KPop Demon Hunters holds YouTube's top spot as 2026 begins

Golden tops YouTube charts Jan 2-8 2026 KPop Demon Hunters Netflix soundtrack 59M views

Golden from Netflix's animated film leads with 59.8 million views while regional charts show India, Brazil dominate global consumption patterns week of January 2-8, 2026.

by Luis Rijo

AI - Jan 10, 2026 Amazon pushes Alexa+ beyond Echo devices into Samsung TVs and BMW cars

Amazon extends AI assistant to third-party hardware with Samsung television integration and automotive deployments across BMW, HERE Technologies, and TomTom navigation systems.

by Luis Rijo

Audio - Jan 10, 2026 Spotify finally lets you spy on what your friends are listening to right now

Spotify Messages interface showing listening activity with real-time friend updates and song sharing

Spotify launches listening activity and Request to Jam in Messages on January 7, 2026, enabling real-time music sharing for 40 million messaging users.

by Luis Rijo

Other Tags 6 Tags