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StackAdapt achieves 71% QPS reduction with Index Exchange podding

StackAdapt reports significant infrastructure improvements and 25% peak win rate increase through advanced streaming TV advertising technology partnership.

Luis Rijo

• 4 min read
StackAdapt achieves 71% QPS reduction with Index Exchange podding

StackAdapt partnered with Index Exchange to implement ad podding technology for streaming television transactions on July 1, 2025. The collaboration addresses technical challenges in programmatic streaming environments where ad pods are typically flattened into individual bid opportunities.

Traditional programmatic streaming transactions fragment 90-second ad breaks into separate requests for 15- or 30-second slots, creating inefficiencies across the supply chain. According to the announcement, this approach generates excessive queries per second (QPS), places strain on demand-side platform (DSP) infrastructure, and leads to creative duplication when DSPs submit identical advertisements for multiple slots within the same pod.

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Summary

Who: StackAdapt, a multi-channel programmatic advertising platform, partnered with Index Exchange, a contributor to OpenRTB 2.6 specifications, with Greg Joseph, VP of Inventory Development at StackAdapt, providing official statements.

What: Implementation of ad podding technology that consolidates multiple streaming TV ad opportunities into streamlined transactions, replacing traditional flattened request structures with intelligent, pod-aware bidding systems.

When: The partnership was announced and implemented on July 1, 2025, following StackAdapt's proactive approach to embracing Index Exchange's standards-based ad podding solution.

Where: The technology operates across Index Exchange inventory within programmatic streaming television environments, enabling more efficient transactions during peak demand periods, particularly for live sports and entertainment content.

Why: The solution addresses critical inefficiencies in programmatic streaming advertising, including excessive queries per second, creative duplication errors, and limited contextual information, while enabling StackAdapt to achieve 71% QPS savings, 25% peak win rate increases, and 39% reduction in creative duplication errors.

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Index Exchange contributed to the OpenRTB 2.6 specification that defines podded transaction execution across the advertising ecosystem. This standards-based approach enables intelligent, structured request models rather than multiple isolated impressions.

Greg Joseph, VP of Inventory Development at StackAdapt, explained the strategic importance of the implementation. "At StackAdapt, we've always believed that solving for streaming TV efficiency requires more than adapting to the status quo—it demands helping define what the future should look like," Joseph stated.

The podding technology consolidates multiple opportunities into streamlined transactions, reducing infrastructure strain during peak demand periods. StackAdapt gained full pod-level context for more precise bidding strategies, better creative alignment, and competitive separation enforcement. The platform eliminated creative duplication through dynamic logic and advanced deduplication mechanisms.

Performance metrics demonstrate substantial improvements across key areas. StackAdapt achieved a 25% increase in win rate at peak times through strategic, pod-aware bidding approaches. Creative duplication errors decreased by 39% on average, improving advertisement quality and delivery accuracy. The platform realized 71% average QPS savings, enabling support for increased bidding opportunities for brand and agency partners.

These infrastructure improvements enable StackAdapt to scale operations more efficiently while supporting higher campaign throughput. The reduced technical strain allows the platform to maintain access to premium streaming inventory during high-value moments, particularly live sports programming.

The partnership represents broader industry movement toward intelligent programmatic advertising solutions in streaming environments. Netflix's recent programmatic expansion demonstrates growing sophistication in automated advertising technology across streaming platforms.

Connected television advertising spending continues accelerating across the industry. According to Magna Global's projections referenced in PPC Land's coverage of streaming partnerships, programmatic CTV advertising spending reached $23.8 billion in 2024, highlighting rapid sector transformation.

The technical implementation addresses fundamental limitations in traditional advertising technology for live content. Disney's recent certification program for live streaming advertisements illustrates industry-wide efforts to optimize real-time bidding capabilities during peak viewership moments.

Joseph emphasized the collaborative nature of the solution's development. "By moving away from flattened request structures and embracing pod-level transparency, we've not only reduced infrastructure strain and improved bid quality, but also set the stage for more scalable, intelligent buying—especially in high-value moments like live sports," he added.

The partnership builds upon Index Exchange's history of industry standard development. The platform previously implemented IAB Tech Lab specifications for sellers.json and SupplyChain objects, establishing transparency frameworks for programmatic transactions.

StackAdapt's ad podding implementation occurs during significant shifts in streaming consumption patterns. Nielsen data shows streaming captured 40.3% of television usage in June 2024, marking the highest share recorded for any single category in measurement history.

The advertising technology landscape continues evolving toward more sophisticated measurement and optimization capabilities. Recent integrations between major platforms demonstrate industry focus on cross-media measurement and unified campaign management across traditional and streaming television channels.

Programmatic curation standards have gained traction across the industry, with major platforms adopting IAB frameworks for enhanced transparency and efficiency. These developments complement technical advances like ad podding in creating more intelligent advertising ecosystems.

The July 1 announcement positions both companies at the forefront of streaming television advertising technology. StackAdapt's partnership with Index Exchange demonstrates proactive approaches to infrastructure optimization that benefit advertisers, publishers, and the broader programmatic ecosystem.

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