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Business Connect
Data

Apple advances B2B strategy

Apple's Business Connect update offers all companies tools to boost digital presence across Apple apps, reaching 1B+ users.
Oct 20, 2024 2 min read
Cheapest tab in Google Flights search results
Search

Fly for Less: Google's new secret weapon for finding rock-bottom airfares

Unlock hidden flight deals with Google's game-changing 'Cheapest' tab.
Oct 20, 2024 3 min read
Download Instagram Videos
Video

Instagram Video Download: A Guide to Save IG Videos in 2024

Learn how to download Instagram videos, reels, and stories using various methods and tools in 2024.
Oct 20, 2024 3 min read
Spotify Ads Manager includes video ad formats since 2020
Video Featured

DoubleVerify expands video ad measurement to Spotify Ads Manager

DoubleVerify integrates with Spotify Ads Manager, offering fraud and viewability measurement for video campaigns, boosting ad effectiveness.
Oct 20, 2024 4 min read
AI in Advertising Primer
AI

IAB Tech Lab releases AI in Advertising Primer: Guide for Industry Professionals

New primer helps organizations understand AI, evaluate use cases, and align with brand requirements in digital advertising.
Oct 20, 2024 11 min read
Google Trends is a free tool that shows the popularity of search queries across regions and time periods.
Search

Google unveils techniques to boost marketing with search data

Learn how businesses can leverage Google Trends for vertical analysis, competitor benchmarking, brand monitoring, and keyword research.
Oct 20, 2024 3 min read
WP Fusion Lite in WordPress.com
Data

WP Fusion developer wins trademark dispute with Automattic over plugin use

Automattic agrees to remove WP Fusion Lite from WordPress.com after cease and desist, highlighting open-source trademark issues.
Oct 19, 2024 3 min read
Snap unveils first developer-created lenses for new spectacles AR glasses
Mixed Reality

Snap unveils first developer-created lenses for new spectacles AR glasses

Innovative AR experiences for Snap's latest Spectacles include calligraphy, origami, and gaming, showcasing platform potential.
Oct 19, 2024 3 min read
India's population split across generations from a BCG report
Social

Gen Z to drive $2 Trillion in Indian consumer spending by 2035

Snap Inc. and BCG report shows Gen Z already influences $860 billion in spending, with unique shopping behaviors reshaping retail.
Oct 19, 2024 2 min read
Paid product placement feature on YouTube Shorts
Video

YouTube expands Shorts to 3 minutes, adds AI soundtracks and new Creator Tools

YouTube updates Shorts with longer videos, AI-generated music, improved drafts, and new sponsorship features for creators.
Oct 19, 2024 2 min read
Treasure Data AI framework
AI

Treasure Data unveils AI framework for CDP

New AI tools from Treasure Data aim to accelerate marketing campaigns and data analysis in Customer Data Platforms.
Oct 19, 2024 2 min read
Optimal Frequency
Retail

Amazon Marketing Cloud unveils optimal frequency for ad campaign optimization

Amazon's new Optimal Frequency solution helps advertisers maximize campaign performance through data-driven insights and automated recommendations.
Oct 19, 2024 2 min read
News websites
Data

DoubleVerify launches News Accelerator

DV's News Accelerator program aims to align product innovation with news industry needs and encourage ad spending on journalism.
Oct 19, 2024 4 min read
AI Creative Studio
AI

Amazon unveils AI Creative Studio and Audio Generator for advertisers

New AI tools from Amazon Ads streamline creation of image, video, and audio ads, aiming to lower barriers for advertisers.
Oct 19, 2024 3 min read
Amazon Ads
Retail

Amazon Ads expands measurement and targeting capabilities with AMC

Amazon Ads unveils new tools for product launches, audience targeting, and measurement to help brands maximize advertising impact across channels.
Oct 19, 2024 2 min read
Amazon DSP
Display Featured

Amazon DSP unveils next-gen ad tech for precise reach and performance

Amazon Ads announces innovations in campaign management, data integration, and AI-driven optimization for its Demand-side Platform.
Oct 19, 2024 4 min read
AI Actions
AI

Feedly launches AI Actions

New AI-powered features streamline article summarization, data extraction, and report creation for market intelligence professionals.
Oct 19, 2024 2 min read
TikTok Coins
Social Featured

TikTok Coins Explained: How Much They're Worth

Discover everything you need to know about TikTok coins, including how to use them and their value in this comprehensive guide.
Oct 19, 2024 5 min read
InMobi launches green media deals to reduce mobile ad carbon emissions
Display

InMobi launches green media deals to reduce mobile ad carbon emissions

Partnership with Scope3 aims to decarbonize mobile advertising, offering emission measurement and reduction strategies.
Oct 19, 2024 2 min read
Google Shopping's AI makeover
Retail

Google Shopping's AI makeover promises personalized, efficient experience

Google unveils an AI-powered overhaul of its Shopping platform, aiming to revolutionize how users discover and purchase products online.
Oct 19, 2024 3 min read
iPad mini
Data

Apple's new iPad Mini

Apple unveils iPad mini with A17 Pro, Apple Intelligence, and Apple Pencil Pro support, starting at $499 for 128GB.
Oct 19, 2024 2 min read
ADMaP
Data

IAB Tech Lab unveils ADMaP: a privacy-first digital ad attribution protocol

New ADMaP protocol enables secure, privacy-compliant digital ad attribution amid evolving data privacy landscape.
Oct 19, 2024 3 min read
GGRecon
Search Featured

Google's algorithm changes lead to shut down of UK gaming publisher

GGRecon closes after Google's Helpful Content Update impacts traffic, raising concerns about small publishers' viability.
Oct 19, 2024 3 min read
WPEngine Injunction
Data

WPEngine seeks injunction against WordPress founders

Case 3:24-cv-06917-AMO exposes alleged extortion and cyber attacks, with WPEngine seeking to halt Automattic and Mullenweg's actions.
Oct 19, 2024 3 min read
Shopping Ads
Retail

Performance Max vs. Standard Shopping: Google revamps ad auction for holidays

Google eliminates Performance Max priority over Standard Shopping, reshaping advertisers' holiday strategies.
Oct 18, 2024 2 min read
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