Search Semrush launches enterprise partner program for agency expansion SEO platform introduces partner ecosystem on October 23 with Dentsu as premier agency, enabling certified partners to resell services globally.
Search Google Ads marks 25 years with shift from manual campaigns to AI automation Google Ads celebrates its 25th anniversary in October 2025, marking a transformation from pay-per-click pricing to AI-powered automation across search advertising.
Display Index Exchange introduces dynamic pricing model prioritizing publisher revenue Index Exchange announced Transparent Dynamic Take Rates on October 23, 2025, adjusting per-impression pricing to optimize publisher yield with 4% revenue gains.
Search Google reveals AI Max for Search budget requirements in webinar Campaigns must maintain minimum $50 daily budget and avoid budget limitations before upgrading to AI Max for Search, according to Advanced AI Powered Advertising Webinar.
AI Perplexity denies training AI models as Cloudflare documents stealth crawlers Perplexity denied training models after Reddit's October 22 lawsuit, while Cloudflare documented the company using stealth crawlers to evade protections.
Video Lemonlight and AdRoll partner to bridge creative and media workflows Two advertising technology companies announced integration addressing fragmented video production and campaign execution, particularly for Connected TV advertising.
Retail Amazon Ads launches unified account for global campaign management Amazon Ads announced open beta for unified advertiser accounts, enabling single-login access to all advertising products across regions during UK and EU roadshow.
Data Marketing measurement confidence stalls despite data growth Over half of marketers report unchanged confidence in measurement accuracy year-over-year, with 60% facing internal skepticism that puts budgets at risk.
Mixed Reality Florida issues criminal subpoenas to Roblox over child safety Florida's attorney general demands records from gaming platform as investigations reveal alleged failures in protecting minors from predators and harmful content.
Display MRC restricts property-level ad verification from brand safety claims After years of advertisers paying for "brand safety" that only checked keywords, the Media Rating Council issues policy requiring actual content analysis.
Video Programmatic advertising in Sweden reaches 5 billion kronor in 2025 Swedish programmatic ad spending hit 4.7 billion kronor in 2024, with online video surpassing banners for the first time and growth expected to continue through 2026.
DOOH Out-of-home delivers higher ROI than digital channels, research shows OOH advertising achieves $7.58 marginal ROI despite accounting for less than 1% of media budgets, outperforming saturated channels like search and social.
Social EU finds TikTok and Meta in breach of Digital Services Act transparency rules European Commission preliminarily finds TikTok and Meta violated DSA transparency obligations on October 24, 2025, affecting researcher data access and content moderation.
Search ChatGPT traffic underperforms Google in e-commerce study Research analyzing 973 websites finds ChatGPT referrals lag traditional channels in conversion rates despite favorable bounce rates across $20 billion in revenue.
DOOH VIOOH expands London programmatic DOOH with London Lites partnership Partnership grants advertisers access to 49 premium LED screens across London neighborhoods, generating 74.5 million monthly impressions through programmatic channels.
Data AWS launches dedicated network for real-time ad bidding workloads AWS announces RTB Fabric on October 23, 2025, offering single-digit millisecond latency and 80% cost savings for advertising technology companies processing RTB transactions.
Video Teads launches CTV Performance to track site visits and sales Omnichannel outcomes platform introduces deterministic measurement outside the United States for connected TV campaigns, connecting streaming exposure to qualified actions with beta availability across US, EU5, and APAC markets.
Display OpenX expands leadership team with five senior executives OpenX appointed five senior executives on October 23, 2025 to scale its curation platform OpenXSelect across product, marketing and operations.
Data LiveRamp enables retail media networks to measure Meta campaign performance LiveRamp announced expanded measurement capabilities on October 23, 2025, allowing retail media networks to analyze Meta advertising through its Clean Room platform.
AI One in five ChatGPT conversations show commercial intent New data reveals 21.6% of AI interactions demonstrate purchase signals while TikTok shopping sessions show distinct behavioral patterns.
Video Teads launches deterministic CTV measurement for streaming campaigns Teads introduces performance tracking for connected TV advertising beyond impressions, connecting premium streaming exposure to qualified visits and conversions.
Video Comcast makes traditional TV inventory biddable through programmatic marketplace Dentsu and Stitch Head film campaign demonstrates how linear television joins digital media in automated buying platforms powered by FreeWheel technology.
Data Prebid clarifies transaction ID policy after industry confusion Prebid.org issued statement on October 23, 2025, addressing confusion around Transaction ID updates in Prebid.js version 10.9 while offering publishers flexibility.
Data Meta tests GA4 integration for cross-platform tracking in ads Meta introduces third-party reporting tools option at ad level, connecting Meta Ads directly to Google Analytics 4 for measuring website and shop actions.
Search Google Search Console performance data frozen since October 19 Google Search Console performance reports stopped updating October 19 across all profiles. Users report frozen metrics affecting 7-day filters but not 24-hour views.
