Data Amazon debuts data streaming service for advertising metrics optimization New service enables advertisers to access hourly performance data and campaign changes in near real-time through AWS integration.
Data Life event consumer study shows shifting brand engagement patterns New research reveals how major life changes impact consumer behavior and brand interactions across retail categories.
Social Federal appeals court upholds TikTok divestiture law, raising January ban possibility Court affirms constitutionality of law requiring ByteDance to sell TikTok or face US ban, impacting 170 million American users
Search Google clarifies site reputation abuse policy with expanded guidelines Google enhances its site reputation abuse policy with detailed FAQs addressing third-party content usage and manual action remedies.
Display Mediavine reduces in-content ad density by 54 percent in latest platform update Mediavine announces significant changes to its ad platform, focusing on smaller formats and improved visual integration.
Search Featured Google introduces mandatory certification for dating and companionship ads New policy requires dating advertisers to obtain certification and prohibits exploitative services, starting March 2025.
AI Sprinklr reports growth in unified customer experience platform and CCaaS transformation New York tech firm sees 8% revenue rise while focusing on contact center expansion and AI implementation amidst market shifts.
Social Featured X platform expands programmatic advertising access with lower CPMs X platform broadens programmatic access through multiple DSPs while offering notably lower CPMs compared to competitors in the ad space.
Data Google Analytics streamlines key event tracking with one-click recommendations New update enables marketers to mark and create key events with a single click, improving campaign measurement efficiency.
Data European data protection board unveils new strategy for cross-regulatory cooperation EDPB announces initiatives to align GDPR with EU digital laws and increase support for SMEs in latest strategic framework.
Data Microsoft Advertising Platform integrates with Mediaocean for automated orders New integration between Microsoft Advertising and Mediaocean's Prisma platform enables automated order insertion for media buyers.
Display Western Union expands digital reach through PubMatic Financial services giant Western Union partners with PubMatic to enhance its commerce media capabilities and multicultural audience reach.
Data Wikipedia traffic shifts: From ChatGPT to Politics as top draw 2023-2024 Analysis reveals how reader interests shifted from AI dominance in 2023 to political engagement in election year 2024.
Data Digital rights group NOYB gains EU-wide authority for collective data protection cases Privacy watchdog NOYB receives approval to launch EU-wide collective redress actions for GDPR violations and data rights.
Data Temu releases content moderation report for EU Digital Services Act Temu details content moderation practices, automated systems, and human oversight in new transparency report for EU compliance.
Video Xumo-PubMatic alliance expands programmatic CTV advertising capabilities New partnership enables advanced programmatic advertising across Xumo's streaming platform, reaching viewers through PubMatic's technology.
Display Taboola and WeatherBug extend partnership with new three-year agreement Leading weather app WeatherBug renews partnership with Taboola to enhance content recommendations across digital platforms.
Video Adlook partners with FreeWheel to expand premium CTV and video ad inventory access Strategic partnership between Adlook and FreeWheel aims to enhance programmatic advertising through AI-powered targeting and optimization.
Retail PubMatic and DIGITS partner to transform local grocery retail media advertising Strategic partnership brings enterprise-level programmatic advertising capabilities to local grocery and convenience stores across the US.
AI AI content scraping controls evolve as tech giants respond to publisher concerns Latest developments in AI scraping protection tools from major tech companies, as content creators seek control over training data usage.
Data MSN Weather unveils new homepage with modern design Microsoft's MSN Weather launches redesigned homepage featuring AI forecasting, unified interface, and detailed weather insights, backed by leading accuracy data.
Data Microsoft Clarity enhances website analytics with new Wix integration features Microsoft's latest update brings advanced user behavior tracking and AI-powered insights directly into the Wix platform for improved analytics.
Data IAB Tech Lab releases framework for privacy-first digital advertising without IDs New industry guidance helps advertisers and publishers navigate the transition to ID-less solutions while maintaining advertising effectiveness and privacy standards.
Social Pinterest Predicts 2024: Data analysis reveals major social platform trend shifts Comprehensive analysis of Pinterest's 2024 trend forecast shows significant user behavior changes across multiple categories based on Q3 2023 data.
Search Japan to allow Online Pharmacy and Telemedicine Prescription Drug advertising in 2025 Major policy shift enables licensed Japanese online pharmacies and telemedicine providers to advertise prescription services starting January 2025.
