PPC Land
  • AI
  • Audio
  • Data
  • Display
  • Mixed Reality
  • Retail Media
  • Search
  • Social
  • Video
Sign in Subscribe
AI agents achieve 58% success in single-turn CRM tasks but drop to 35% in multi-turn interactions per Salesforce study.
AI

Salesforce study reveals enterprise AI agents fail 65% of multiturn tasks

New benchmark shows significant gaps between current LLM capabilities and real-world business demands across customer service, sales and pricing scenarios.
Jun 29, 2025 4 min read
Amazon Video Generator transforms static product images into dynamic ads showing watches in action on users' wrists.
Video

Amazon Video Generator gains advanced AI motion for high-action product ads

Amazon announces enhanced Video Generator with realistic motion capture and multi-scene creation for all U.S. advertisers.
Jun 29, 2025 5 min read
Ladder of Investment framework shows 5 steps for search competitors to build independent infrastructure.
Search

Competition lawyers propose "ladder of investment" approach to dismantle Google search monopoly

Telecommunications strategy adapted for search market could enable competitors to build infrastructure gradually while accessing Google's systems.
Jun 29, 2025 5 min read
Google Workspace with Gemini AI logo showing mandatory integration that sparked user pricing complaints
AI

Google forces Gemini AI on Workspace users amid pricing complaints

Tech industry voices frustration as Google mandates AI features without opt-out options in Workspace subscriptions.
Jun 29, 2025 6 min read
AI-generated cat eating spaghetti demonstrates viral slop content monetized by social platforms
AI

Platform payments fuel AI slop flood across social media

Monetization programs from TikTok, Meta, YouTube and X drive creators to mass-produce low-quality AI content for financial gain.
Jun 29, 2025 7 min read
Meta Ads Manager dashboard displaying profit margin optimization interface with ROAS metrics and value charts.
Social

Meta tests profit-based ROAS optimization for advertisers

Meta introduces value optimization tools allowing advertisers to optimize campaigns based on profit margins rather than purchase size.
Jun 29, 2025 5 min read
Meta shops transition to website checkout affects how customers browse and purchase products on Facebook and Instagram.
Retail

Meta phases out Facebook and Instagram shops checkout by August 2025

Meta transitions shops to website checkout, giving merchants increased control over customer experience while ending on-platform transactions.
Jun 29, 2025 7 min read
IAB's 2025 guide on measuring digital audio in Media Mix Models to solve investment gap in advertising.
Audio

Digital audio measurement gains standardized approach to solve investment gap

Despite 80% of Americans listening to digital audio monthly, the channel attracts only 2.9% of advertising spend.
Jun 29, 2025 5 min read
Judge explains key difference between human reading and AI text processing in Meta copyright ruling
AI

Court rules Meta used copyrighted books legally for AI training

Federal judge grants summary judgment to Meta in landmark copyright case involving book authors and LLM training data.
Jun 29, 2025 7 min read
Google Business Profile service area policy blocks countries and states, allows only local regions.
Search

Google bans countries and states from Business Profile service areas

Updated guidance restricts geographic scope as platform enforces stricter location targeting.
Jun 29, 2025 5 min read
SEO framework diagram showing AEO, GEO, AIO, and SXO layers for 2025 AI-first search optimization
Search

Marketing consultant unveils four-layer SEO framework for 2025 visibility

New AEO, GEO, AIO, and SXO methodology addresses AI-driven search landscape changes targeting marketing professionals.
Jun 28, 2025 8 min read
Bangladesh flag symbolizing new Personal Data Protection Ordinance 2025 for digital privacy rights.
Data

Bangladesh finalizes comprehensive data protection ordinance draft

Interim government presents Personal Data Protection Ordinance 2025 to cabinet after multi-year development process.
Jun 28, 2025 6 min read
Google's head of search Liz Reid discusses AI Mode advertising rollout and SEO spam prevention measures.
AI

Google search head reveals "game system" approach as AI mode begins advertising rollout

Google's AI search transformation accelerates with revenue focus while maintaining vigilance against SEO manipulation tactics.
Jun 28, 2025 6 min read
Utiq partners with Virgin Media O2 and Vodafone to launch privacy-first advertising in UK market.
Data

Utiq announces UK launch through Virgin Media O2 and Vodafone partnerships

Privacy-first advertising platform activates fifth European market with telco-backed infrastructure enabling cookieless targeting.
Jun 28, 2025 6 min read
RTL and Sky logos with WOW streaming brand - major German media merger creates 11.5M subscriber base
Video Featured

RTL acquires Sky Deutschland in the largest media deal since 2000

RTL Group will create streaming giant with 11.5 million subscribers to compete against global platforms.
Jun 28, 2025 5 min read
Google's Preferred Sources feature showing "From your sources" section in mobile Top Stories results with starred publications.
Search

Google tests preferred sources in Top Stories for personalized news feeds

Google's new Labs experiment allows users to star favorite news sources, potentially reshaping how publishers compete for visibility in search results.
Jun 28, 2025 5 min read
AI model correctly defines ABAB rhyme scheme but fails to apply it, demonstrating potemkin understanding
AI

AI models fake understanding while failing basic tasks

MIT research reveals language models can define concepts but cannot apply them consistently
Jun 28, 2025 5 min read
Google Offerwall interface showing mobile implementation with rewarded ad option for publisher monetization.
Display

Google unveils Offerwall to expand publisher monetization options

Google Ad Manager introduces flexible tool allowing publishers to offer multiple content access methods while giving audiences greater control over site experience.
Jun 28, 2025 6 min read
Google Ads Demand Gen value-based bidding requirements: 50+ conversions needed for advanced strategies
Display Featured

Google clarifies value-based bidding requirements for Demand Gen campaigns

Google specifies conversion thresholds for Demand Gen value bidding, requiring 50+ conversions for advanced strategies.
Jun 28, 2025 5 min read
Data

UK modernizes data protection with new automated decision framework

UK introduces streamlined rules for AI systems and personal data processing under 2025 legislation.
Jun 28, 2025 6 min read
Google Analytics cost data import interface showing nine new beta data sources including BigQuery and Amazon S3.
Data

Google Analytics adds nine new data sources for cost data import

Google Analytics expands cost data import functionality with nine new sources including BigQuery and Amazon platforms.
Jun 28, 2025 4 min read
Google CEO Sundar Pichai amid declining publisher traffic and AI marketplace transformation concerns
AI

"People will figure it out": Google CEO on publisher compensation future

Google executive suggests creators will develop content specifically for artificial intelligence platforms during industry summit.
Jun 28, 2025 6 min read
Spain and Italy maps showing postal code targeting zones with location pins for digital advertising
Data

Google Ad Manager expands postal code targeting to Spain and Italy

Google Ad Manager enables precise postal code targeting for Spanish and Italian markets as programmatic advertising becomes increasingly location-specific.
Jun 28, 2025 5 min read
AdMob Policy Center dashboard showing classified policy, regulatory, and advertiser preference alerts for publishers
Data

Google AdMob cuts historical data retention periods for mobile publishers

AdMob limits historical data to 7 years for ads activity and 90 days for user activity starting September 2025.
Jun 28, 2025 5 min read
AdSense RAF strike system flowchart showing publisher account status progression from qualified to revoked.
Search

Google announces Restricted Access Features for AdSense Search

Google launches tiered access system limiting advanced search advertising features based on publisher compliance records.
Jun 27, 2025 6 min read
← Newer Posts Page 4 of 203 Older Posts →
PPC Land © 2025
  • Subscribe
  • Manage Subscription
  • RSS
  • Advertise
  • UTM Builder
  • About
  • Privacy
  • Contact
info@ppc.land