Video YouTube Partner Program explained YouTube executive breaks down the Partner Program, revenue sharing, and various monetization options available to creators.
Video Google expands Custom Bidding Options in DV360 for CTV Ads New multipliers for content duration and delivery type aim to enhance targeting for connected TV advertising campaigns.
Social IAS and DoubleVerify expand Brand Safety controls on Meta platforms New pre-screening tools from IAS and DoubleVerify aim to enhance brand suitability for advertisers on Facebook and Instagram.
Social Reddit emerges as a top platform for Holiday Gift Research Reddit's engaged communities provide shoppers with authentic gift advice, driving purchasing decisions this holiday season.
Audio Acast partners with Initium Media to expand chinese-language podcast reach Global podcast company Acast teams up with digital media outlet Initium to grow podcasting in Chinese-speaking markets.
Retail Roku expands Instacart partnership with Shoppable Ads Roku enhances TV ad capabilities for CPG brands through expanded Instacart partnership, introducing shoppable formats and targeting.
Video Amazon to offer Apple TV+ as add-on subscription for Prime Video customers Amazon expands Prime Video offerings, adding Apple TV+ as a subscription option for US customers later this month.
Data Google launches Global Signal Exchange to combat online scams and fraud Google partners with anti-scam organizations to create a global platform for sharing data on online fraud and scams.
Retail Amazon unveils AI Shopping Guides Amazon launches AI-powered Shopping Guides, simplifying product research across 100+ categories with consolidated information and recommendations.
Display GumGum unveils integrated sports marketing solution New platform combines contextual advertising and sponsorship analytics to help brands maximize ROI across entire sports event lifecycle.
Data Industry anti-fraud efforts save advertisers $10.8 Billion in 2023 TAG study reveals 92% reduction in invalid traffic losses due to collaborative anti-fraud initiatives in digital advertising.
Data European Data Protection Board unveils work programme for 2024-2025 EDPB releases new work plan focused on enhancing data protection guidance, enforcement and global cooperation.
Video Google clarifies Video Inventory Restrictions for publishers in explainer video A recent Google video breaks down key aspects of video inventory restrictions, offering publishers clear guidance on monetization rules.
Data HUMAN Security secures $50+ million HUMAN Security raises over $50 million to enhance its cybersecurity platform, protecting digital interactions from sophisticated threats.
Search Featured Google expands Store Ratings to 4 new english-speaking countries Google's Store ratings feature, previously available in the US, now reaches shoppers in Australia, Canada, India, and the UK.
Display Zeta Global to acquire LiveIntent Zeta Global announces $250 million acquisition of LiveIntent, enhancing identity resolution and publisher monetization.
Audio Triton Digital boosts NZME's digital audio Global leader Triton Digital partners with NZME to enhance streaming, podcasting, and monetization in New Zealand's audio landscape.
Data Featured Adloox enhances pre-bid solutions for Google DV360 Adloox introduces URL-level brand safety, fraud prevention, and viewability segments for Display & Video 360 campaigns.
Social Snapchat expands ad reach with new placements in chat and map Snapchat introduces Sponsored Snaps in Chat and Promoted Places on Snap Map to boost revenue and user engagement.
Social TikTok launches Smart+: AI-powered ad optimization TikTok unveils Smart+, an AI-driven solution automating ad campaign management across targeting, bidding, and creative elements for improved ROI.
Video Spanish-Language TV Ads outperform english counterparts by 31%, EDO reports New study reveals SLTV advertising's superior engagement across industries, highlighting cultural relevance's impact on performance.
Data WordPress Core loses key contributor as Scott Kingsley Clark exits project Long-time WordPress developer Scott Kingsley Clark ends core contributions, citing disagreements with leadership actions.
Data WordPress plugin trademark dispute: WP Fusion developer targets Automattic Jack Arturo files cease and desist against WordPress.com over WP Fusion Lite plugin, citing trademark infringement concerns.
Social Featured Meta unveils AI-powered Video Tools for Facebook and Instagram Ads New generative AI features Advantage+ enhance video ad creation and optimization for brands on Meta's platforms, improving engagement and performance.
Search Google's new 'Quick View' for recipes: Innovation or threat to publishers? Google tests 'Quick View' feature for recipes, raising concerns about traffic, revenue, and market power in digital publishing.
