Data Omnicom and IPG merger talks signal major advertising industry consolidation WSJ reports potential combination would create world's largest ad company, surpassing WPP with over $20 billion in revenue.
Data Cloudflare expands domain transfer support to include premium domains Users can now transfer premium domain names to Cloudflare's registrar service, expanding beyond standard domain offerings.
Data Understanding demand curves: Key tool for effective marketing strategies An examination of how demand curve analysis helps businesses optimize pricing and marketing decisions in competitive markets.
Social New Snapchat features expand location sharing options for families Snapchat unveils Family Center location tools, enabling parents to monitor teens' whereabouts and receive arrival notifications.
Display Google's withdrawal from EU political advertising Google announces exit from EU political ad market ahead of strict new transparency rules taking effect in 2025, citing technical hurdles.
Audio True crime podcast listeners reach 19.1 million, reshaping victim advocacy and case resolution New research reveals exponential growth in true crime podcast listenership and its impact on solving cold cases and supporting victims.
Audio Shazam surpasses 100 billion song identifications Music recognition service reaches unprecedented milestone of 100 billion songs identified since its 2002 launch.
Data Marketing strategy comparison reveals cost-efficiency patterns across ATL, BTL methods Detailed analysis of marketing approaches shows significant variations in ROI measurement and budget requirements across strategies.
Data Taiwan designates Google as regulated online advertising platform under anti-fraud law Taiwan's Ministry of Digital Affairs names major tech platforms for mandatory compliance with new anti-fraud advertising measures.
Data Looker Studio expands natural language capabilities with Gemini integration Google's Looker Studio enhances data analytics with Conversational Analytics and autogenerated chart features
Data Experian acquires Audigent to boost data capabilities in advertising ecosystem Data giant Experian expands marketing solutions through strategic acquisition of Audigent, enhancing audience targeting capabilities.
Data Google bid manager API expands reach data inclusion with new confidence filter Google's bid manager API now allows access to previously excluded reach metrics data through a new statistical confidence filter.
Data Nielsen integrates TikTok data into cross-media measurement system for advertisers Nielsen's latest measurement tool incorporates TikTok campaign data, enabling direct performance comparison across digital platforms.
Display Outbrain secures shareholder approval for $1 billion Teads acquisition deal Outbrain shareholders vote to approve major advertising technology merger with Teads, advancing plans for Q1 2025 completion.
DOOH Rome expands public transport with 9,600 new digital bus shelters Rome's transport company ATAC awards 11-year contract for bus shelter modernization, including 747 digital panels and accessibility features.
Audio Acast expands creative capabilities with Wonder Media Network acquisition Independent podcast company Acast acquires female-founded Wonder Media Network, forming new Acast Creative Studios division.
Data Court orders OpenAI to disclose employees' social media messages in copyright case Federal court rules California labor code does not prevent OpenAI from producing work-related social media messages in discovery.
Data Google details comprehensive web crawling process in new technical document New documentation explains how Googlebot discovers and processes web pages, including resource management and rendering.
Retail Return policies cost retailers $890 billion in 2024 as consumer habits shift NRF report reveals record-high returns impacting retail, with younger shoppers driving new return behaviors and retailers adapting policies.
Data Opera advertising arm receives top industry certification for security standards Opera Ads joins select group of 34 organizations worldwide achieving TAG Platinum status for digital advertising safety measures.
Search Google deepens AI focus while facing antitrust scrutiny, CEO says at DealBook Summit Tech giant's chief discusses competitive landscape and regulatory challenges amid rapid technological change.
Data Amazon debuts data streaming service for advertising metrics optimization New service enables advertisers to access hourly performance data and campaign changes in near real-time through AWS integration.
Data Life event consumer study shows shifting brand engagement patterns New research reveals how major life changes impact consumer behavior and brand interactions across retail categories.
Social Federal appeals court upholds TikTok divestiture law, raising January ban possibility Court affirms constitutionality of law requiring ByteDance to sell TikTok or face US ban, impacting 170 million American users
Search Google clarifies site reputation abuse policy with expanded guidelines Google enhances its site reputation abuse policy with detailed FAQs addressing third-party content usage and manual action remedies.
