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AI Mode
Search

Google expands AI Overviews and introduces experimental AI Mode

Google enhances search capabilities with Gemini 2.0 integration and teen access.
Mar 12, 2025 4 min read
YouTube Premium vs Premium Lite pricing comparison - $13.99 vs $7.99 with feature differences.
Video

YouTube Premium Lite launches in US

YouTube introduces a budget-friendly tier for viewers who want ad-free content without music features.
Mar 12, 2025 4 min read
Performance Max campaigns negative keywords limit increases from 100 to 10,000 for Search and Shopping.
Search

Google raises negative keywords limit to 10,000 for Performance Max campaigns

Google has increased the negative keywords limit for Performance Max campaigns, giving advertisers greater control over search terms.
Mar 11, 2025 3 min read
JCDecaux 2024 financial highlights: 10.2% revenue growth, 21.9% digital revenue surge
DOOH

JCDecaux reports strong 2024 results, sets ambitious 2026 targets

JCDecaux demonstrates robust growth across all segments, with digital driving revenue expansion.
Mar 10, 2025 5 min read
Magnite leads CTV advertising with 99% market coverage and direct partnerships with major streaming platforms.
Video

Magnite dominates CTV market with 99% supply coverage

Independent analysis shows advertising company leads competitors by 24% margin.
Mar 9, 2025 4 min read
Titan OS smart TV interface showing shoppable ad technology from Equativ partnership for retail media.
Video

Equativ and Titan OS partner to enhance CTV advertising with retail media data

Advanced targeting capabilities aim to reach 30 million European households.
Mar 9, 2025 4 min read
Innovid's four new creative optimization features with simple blue icons
Display

Innovid unveils platform enhancements for data-driven creative decisions

Advanced tools aim to improve measurement accuracy and campaign performance across digital channels.
Mar 9, 2025 5 min read
Microsoft Clarity's column management interface showing customizable Google Ads metrics for campaign analysis
Data

Microsoft Clarity expands Google Ads metrics

Enhanced analytics platform bridges behavioral insights with detailed advertising data.
Mar 9, 2025 4 min read
The Publicis Groupe logo featuring a golden lion sun symbol above bold black text.
Data

Publicis to acquire Lotame

The acquisition strengthens Publicis' position in identity-driven marketing with extensive global reach.
Mar 9, 2025 4 min read
Digg
Social

Digg returns with ambitious AI plans

Iconic news aggregator site plans to reinvent social news with artificial intelligence capabilities while former rivals become unlikely allies.
Mar 9, 2025 4 min read
Viant and Lockr logos against a red digital circuit background
Data

Viant acquires Lockr to enhance first-party data capabilities

Acquisition aims to streamline first-party data integration for publishers amid identity challenges.
Mar 9, 2025 4 min read
Chrome divestiture, Android provisions, and search market reforms.
Search

Google's Monopoly Endgame: DOJ's Final Remedies Demand Chrome Sale and Data Sharing

Final remedies package would force Google to sell Chrome browser and potentially Android.
Mar 9, 2025 4 min read
SEO-optimized meta tags shield website content from Google's new AI Mode search feature.
Search

Google adds AI Mode to robots meta tag documentation

New meta tag option allows publishers to control content usage in AI search results.
Mar 9, 2025 4 min read
Google ad formats for Demand Gen campaigns shown across Discover, Gmail, YouTube and partner platforms.
Display

DV360 to introduce granular inventory source controls for Demand Gen line items

Google's advertising platform enhances targeting capabilities for digital marketers.
Mar 9, 2025 4 min read
Tubi logo on purple background - streaming service now integrates with Google's Display & Video 360 platform.
Video

Tubi integrates with DV360

Ad-supported platform empowers advertisers with advanced targeting capabilities through Google's marketing platform as viewer base expands.
Mar 9, 2025 5 min read
Four viewers on a couch - target audience for Amazon's new TV ad management platform.
Video

Amazon launches new tv buying system for advertisers

New tool aims to simplify streaming ad management across platforms.
Mar 9, 2025 5 min read
Amazon Sponsored Products ads displaying in search results, showing product listings with prices and Prime eligibility.
Search

Amazon Sponsored Products best practices

A detailed exploration of the e-commerce giant's pay-per-click advertising solution for sellers and vendors.
Mar 9, 2025 4 min read
RTL AdManager dashboard showing campaign metrics for a winter campaign with budget tracking and performance data.
Video

RTL AdAlliance introduces AdManager for European video campaigns

New self-service platform aims to simplify access to premium video inventory across multiple European markets.
Mar 9, 2025 4 min read
Grindr CEO George Arison gestures enthusiastically during panel
Display

Grindr's Ad Revenue Soars 56%

How the LGBTQ+ Platform is Monetizing Its Global Gayborhood.
Mar 8, 2025 5 min read
Data visualization showing the EPTVI's mission to bridge the 10% EU vs 38% US CTV adoption gap by 2026.
Video

European programmatic TV initiative summit set for March 26 in London

Industry consortium to present proposals for advancing TV advertising technology across Europe.
Mar 8, 2025 4 min read
Flow diagram showing how US publishers receive AdSense earnings via PayPal Hyperwallet's multiple payout options.
Display

Google AdSense expands payment options with PayPal Hyperwallet

US publishers gain new payout methods for AdSense, AdMob, and Ad Manager earnings through digital wallet integration.
Mar 8, 2025 4 min read
Meta's DMA compliance report cover image, highlighting tech giant's regulatory response to EU watchdog requirements.
Data

Meta confronts EU watchdog on "beyond the law" compliance demands

European Commission scrutiny goes deeper than written rules according to Meta's DMA report.
Mar 8, 2025 4 min read
Comparison of last-touch vs Shapley value attribution methods showing why your ad strategy wastes money
Data Featured

The attribution illusion

Half of marketers use a flawed model that's costing them profits, while better alternatives remain underutilized.
Mar 8, 2025 4 min read
Unexpected findings in massive Google search study
Search

Unexpected findings in massive Google search study

Latest research shows average US web users perform 126 unique Google searches monthly, with significant variations across different user segments.
Mar 5, 2025 5 min read
Infographic showing Google's service worker implementation for Tag Manager with key reliability benefits.
Data

Google tag now leverages service workers to enhance data collection

Service workers improve measurement reliability and data tracking for websites using Google Tag Manager.
Mar 5, 2025 5 min read
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